【LOVOL雷沃是哪个国家的品牌？】

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雷沃重工股份有限公司（简称雷沃重工）是一家以农业装备、工程机械、车辆、核心零部件、金融为主体业务的大型产业装备制造企业，公司成立于1998年，现有资产161亿元，员工1.6万人。公司成立17年来，累计产销各类机械600余万台，是目前国内最大的农业装备制造企业，成长最快的工程机械制造企业。2015年雷沃重工凭借在“内涵增长、结构调整、全球化”方面的卓越表现，品牌价值再创新高，达到335.56亿元，位列中国五百最具价值品牌榜第76位。

在“全球研发、中国制造、全球分销”的特色发展模式下，雷沃重工积极搭建基于未来国际化发展的业务管理和运行平台。在研发创新领域，通过战略布局全球资源，整合国际高端人力、技术资源，在欧洲和日本建立海外研发中心，形成了同步世界的雷沃全球研发创新体系，公司被认定为“国家重点高新技术企业”，“公司工程技术研究院被认定为“国家认定企业技术中心”。

雷沃重工主导产品雷沃谷神联合收割机销量连续14年居行业首位，市场占有率达70%；雷沃大中型拖拉机连续10年市场占有率行业领先。福田五星三轮摩托车连续10年销量、市场占有率行业第一；以雷沃装载机、挖掘机、旋挖钻机为代表的雷沃工程机械业务高速、健康发展，市场竞争力持续攀升，成为行业内成长最快的品牌之一。

在国内多个市场领域获得领先地位的基础上，雷沃重工积极开拓国际市场。目前，公司已建成了由300多家销售服务商组成的，覆盖全球120多个国家和地区的，集“销售、服务、配件供应、用户培训与信息反馈”五位一体的全球营销服务网络体系，出口产品涵盖农业装备、工程机械、车辆三大产业。

面向未来，雷沃重工将保持中国市场领导者地位，加快全球化发展步伐，搭建“1+5”全球化运营管控体系：“1”指以中国为中心，建立全球管理总部和产业化中心。“5”指五个海外区域运营管理中心，以意大利为中心，辐射欧洲和非洲市场；以俄罗斯为中心，辐射俄罗斯和中亚市场；以美国为中心，辐射北美市场；以巴西为中心，辐射南美市场；以泰国为中心，辐射东南亚和南亚市场。力争通过10年努力，把雷沃重工打造成世界非公路行走机械装备领先品牌。

英文翻译：LOVOL Heavy Industry Co., Ltd. (hereinafter referred to as Lovol heavy industry) is a large-scale industrial equipment manufacturing enterprise with agricultural equipment, engineering machinery, vehicles, core parts and finance as its main business. Founded in 1998, the company has 16.1 billion yuan of assets and 16000 employees. Since its establishment 17 years ago, the company has produced and sold more than 6 million sets of various kinds of machinery. It is the largest agricultural equipment manufacturing enterprise in China and the fastest-growing engineering machinery manufacturing enterprise. In 2015, with its outstanding performance in "connotation growth, structural adjustment and globalization", Lovol heavy industry set a new high in brand value, reaching 33.556 billion yuan, ranking 76th in China's top 500 most valuable brands. Under the characteristic development mode of "global R & D, made in China and global distribution", Lovol heavy industry actively builds a business management and operation platform based on the future international development. In the field of R & D and innovation, through strategic layout of global resources and integration of international high-end human and technical resources, overseas R & D centers have been established in Europe and Japan, forming a global R & D and innovation system of Lovol in the same world. The company is recognized as "national key high-tech enterprise" and "national recognized enterprise technology center" by the Engineering Technology Research Institute of the company. The sales volume of Lovol's leading product, Lovol Ceres combine harvester, has ranked first in the industry for 14 consecutive years, with a market share of 70%; the market share of Lovol's large and medium tractors has been leading in the industry for 10 consecutive years. Foton's five-star three wheel motorcycles have been sold for 10 years in a row, ranking first in the industry in terms of market share; the business of Lovol construction machinery, represented by Lovol loaders, excavators and rotary drilling rigs, has developed rapidly and healthily, and its market competitiveness has continued to rise, becoming one of the fastest-growing brands in the industry. On the basis of leading position in many domestic market fields, Lovol has actively developed international market. At present, the company has established a global marketing service network system consisting of more than 300 sales service providers, covering more than 120 countries and regions around the world, integrating "sales, service, parts supply, user training and information feedback". Its export products cover three major industries, namely agricultural equipment, construction machinery and vehicles. Facing the future, Lovol heavy industry will maintain its leading position in the Chinese market, accelerate the pace of globalization, and build a "1 + 5" global operation and control system: "1" refers to the establishment of a global management headquarters and industrialization center with China as the center. "5" refers to five overseas regional operation and management centers, with Italy as the center, radiating to European and African markets; with Russia as the center, radiating to Russian and Central Asian markets; with the United States as the center, radiating to North American markets; with Brazil as the center, radiating to South American markets; with Thailand as the center, radiating to Southeast Asia and South Asian markets. Strive to build Lovol heavy industry into the world's leading brand of off-road walking machinery and equipment through 10 years of efforts.

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