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创于1924年日本，卫浴洁具行业颇具影响力和竞争实力的知名品牌，从事卫生洁具及瓷砖的综合性生产

INAX(伊奈)公司创始于1924年，在日本、亚洲乃至欧洲各国从事着卫生洁具及瓷砖的综合性生产。

INAX(伊奈)在中国的事业开始于1996年，从2002年开始展开了面向中国市场的销售活动。

以INAX(伊奈)擅长的高科技高品质为平台，缔造出以“瑞吉奥”、“赛天思”、“阿斯特”为代表的一系列简约时尚，功能性强的产品，倡导“智慧科技 舒适生活”的新理念。而公司的每一项技术(乐净，超级杜菌，奈美特外墙防污技术，ECO5节水技术等等)中都凝聚了INAX(伊奈)长年积累的技术结晶，闪烁着人性的关怀。

人类在享受富裕舒适生活的同时，也有责任尽量减少对环境的影响，建立循环型社会是人类共同的重要课题。INAX(伊奈)以「创造并提供协调人与地球的环境美」作为公司的环境基本理念。与此同时，INAX(伊奈)也努力向顾客倡导环境生态学方式，减少资源能源的消耗，废弃物的产生与排放物的排放量。

伊奈的理念是“创造出令客户满意的生活空间”，这个满意包括提供瓷砖、卫生洁具等多元化的产品。斋藤总经理介绍，伊奈仅瓷砖就有30多个系列；而卫生洁具、浴缸、水龙头等的技术含量更高。其采用的“超级杜菌、乐净技术”与其他厂家不同，在抗菌的基础上，更有防污效果，可以使洁具产品长保清洁，防止水垢等污垢的产生。

此外，伊奈还提供空间形象设计让消费者感觉品味，这种选产品的同时就能看到装潢效果的销售方式，得到了沪上许多中高层消费者的认同，伊奈在上海凯旋路直营店的顾客，每年以三、四成的速度在增长。

英文翻译：Founded in 1924 in Japan, the sanitary ware industry is a famous brand with great influence and competitive strength. Inax (Inax) Co., Ltd. was founded in 1924 and engaged in the comprehensive production of sanitary ware and ceramic tiles in Japan, Asia and even European countries. INAX (Yi Nai) started its business in China in 1996, and began to carry out sales activities for the Chinese market in 2002. Based on the high-tech and high-quality platform that Inax is good at, we have created a series of simple, fashionable and functional products represented by "Reggio", "saitiansi" and "Astor", and advocated the new concept of "smart technology and comfortable life". And every technology of the company (lejing, superdura, nemet external wall anti pollution technology, eco5 water-saving technology, etc.) has condensed the technology crystallization accumulated by Inax (INEX) over the years, flashing the concern of human nature. While enjoying a rich and comfortable life, human beings also have the responsibility to minimize the impact on the environment. It is a common and important task for human beings to establish a circular society. Inax takes "creating and providing the environmental beauty of the coordinator and the earth" as its basic environmental concept. At the same time, Inax also strives to advocate environmental ecology to customers to reduce the consumption of resources and energy, the generation of waste and the emission of emissions. The concept of Sinai is to "create a living space satisfying customers", which includes providing diversified products such as ceramic tiles and sanitary wares. Saito general manager said that Sinai only has more than 30 series of ceramic tiles, while sanitary ware, bathtub, faucet and other technical content is higher. Different from other manufacturers, the "super Duroc and lejing technology" adopted by the company has more antifouling effect on the basis of anti bacteria, which can keep the products clean for a long time and prevent the generation of scale and other dirt. In addition, Sinai also provides spatial image design to let consumers feel the taste. This kind of sales method that can see the decoration effect when selecting products has been recognized by many middle and high-level consumers in Shanghai. Customers of Sinai's direct store on Kaixuan Road in Shanghai are growing at a rate of 30-40% every year.

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