【椰岛鹿龟酒是哪个国家的品牌？】

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对椰岛鹿龟酒来讲，鹿龟酒养生文化的扩展、延伸，是其对人类健康事业孜孜追求的体现，也是对中国传统医药文化一个延续和继承。依托椰岛集团强大的研发实力和产品推广能力，目前，椰岛鹿龟酒成为中国保健酒，不仅成为传统养生保健的佳品，而且由于其具有健康、营养的深层内涵，现在也成为时尚人群孝敬父母亲人的最佳选择。

海南椰岛(集团)股份有限公司，成立于1993年，是由一家有着近80年历史的海口饮料厂稳健发展起来的国有股份制上市公司。公司目前总资产13亿元人民币，现有员工3000多人，营销网络遍布全国大江南北。海南椰岛集团多年以来坚持立足海南优质天然资源，专注健康生态食品，形成了以椰岛鹿龟酒和椰岛海王酒等保健酒为主导，健康白酒、健康食品和饮料、贸易等为辅助的产业发展格局。

公司的主打产品椰岛鹿龟酒，不仅具有悠久的历史渊源和深厚文化内涵，更融合了现代高科技酿造技术，已成为家喻户晓的知名品牌，2007年被评为中国名牌产品，销售量多年位居保健酒市场前列。其姊妹产品椰岛海王酒自投入市场以来，亦获得良好的市场反映，销售量节节攀升，市场份额迅速扩张。公司白酒品牌海口大曲，是海南人民、商政宴客的首选佳酿，已成为一张响亮的海南酒类名片，更于2010年博鳌国际旅游论坛上成为指定用酒。2009年，立足海南生态和资源优势，椰岛集团积极进军食品饮料行业,以椰岛椰汁为代表的一系列带有浓郁海南特色的产品一上市便广受赞誉，得到了广大消费者的认可。

公司业绩突出，声誉卓著，是海南省企业绩效评价中的佼佼者。2003年，在全国上市企业竞争力评估中，位居海南第一名;2004年，椰岛集团荣获中华全国总工会授予的“全国五一劳动奖状”;2007年，椰岛鹿龟酒被评为中国名牌产品;2010年，椰岛集团荣获“国家商标战略实施示范企业”;2010、2011连续两年“椰岛”荣膺“中国保健酒品牌价值第一”，现品牌价值70.62亿元。

展望未来，海南椰岛集团将以全方位、多层次的产品创新、机制创新、业务创新，抢占市场先机，走上一条开拓进取、追求卓越的成功之路。

英文翻译：The expansion and extension of lugui health preservation culture is not only the embodiment of its pursuit of human health, but also the continuation and inheritance of traditional Chinese medicine culture. Relying on the strong R & D strength and product promotion ability of Yedao group, at present, Yedao lugui liquor has become a Chinese health wine, not only a good traditional health care product, but also the best choice for fashion people to honor their parents and relatives due to its deep connotation of health and nutrition. Hainan Coconut Island (Group) Co., Ltd., founded in 1993, is a state-owned joint-stock listed company, which is steadily developed by a Haikou beverage factory with a history of nearly 80 years. At present, the company has a total assets of 1.3 billion yuan, more than 3000 employees and a marketing network all over the country. For many years, Hainan Coconut Island Group has adhered to the high-quality natural resources in Hainan and focused on healthy ecological food. It has formed an industrial development pattern dominated by health wine such as Coconut Island deer turtle wine and Coconut Island Haiwang wine, assisted by health liquor, health food and beverage, trade, etc. The company's main product, Coconut Island lugui liquor, not only has a long history and profound cultural connotation, but also integrates modern high-tech brewing technology. It has become a well-known brand. In 2007, it was rated as China's famous brand product, and its sales volume has been ranked in the top of the health wine market for many years. Since its sister product Yedao Haiwang liquor was put into the market, it has also obtained a good market reflection, with the sales volume increasing and the market share expanding rapidly. Haikou Daqu, the company's liquor brand, is the first choice of Hainan people and commercial and political banquets. It has become a loud liquor business card of Hainan and a designated liquor at Boao International Tourism Forum in 2010. In 2009, based on Hainan's ecological and resource advantages, Coconut Island Group actively entered the food and beverage industry. A series of products with rich Hainan characteristics, represented by coconut island, were widely praised and recognized by the majority of consumers as soon as they went on the market. The company has outstanding performance and outstanding reputation, and is the leader in enterprise performance evaluation of Hainan Province. In 2003, it ranked first in Hainan Province in the evaluation of the competitiveness of listed enterprises nationwide; in 2004, coconut island group won the "National May 1st Labor Medal" awarded by the all China Federation of trade unions; in 2007, Coconut Island lugui liquor was rated as China's famous brand product; in 2010, Coconut Island Group won the "national trademark strategy implementation demonstration enterprise"; In 2010 and 2011, "Coconut Island" won the "No.1 brand value of Chinese health wine" for two consecutive years, and now the brand value is 7.062 billion yuan. Looking forward to the future, Hainan Coconut Island Group will seize the market opportunity with all-round and multi-level product innovation, mechanism innovation and business innovation, and embark on a successful road of pioneering and pursuing excellence.

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