【Casarte卡萨帝是哪个国家的品牌？】

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卡萨帝，海尔集团旗下品牌，是源自意式优雅的国际高端艺术家电和嵌入一体化橱电品牌，她经过全球8个研发中心、28个合作研发机构（如麻省理工等）、300多位设计师（来自意大利、英国、德国、法国、美国、日本、中国等12个国家）的倾力研发设计，经过全球29个制造基地200多位工程人员5年的努力，于2007年9月20日在中国面世。

卡萨帝Casarte名字的灵感源于意大利。家，是卡萨帝恒古不变的核心；艺术，作为一种传承，是卡萨帝的传统。以对生活本源的至真追求及对家居艺术的至诚执着作为卡萨帝品牌的基石理念；以富含人文底蕴的格调家居产品，携手热爱生活的精英人群一同追求优雅、享受极“质”作为卡萨帝团队的最终愿景；面对多达50种的命名方案，在经过卡萨帝全球设计中心、全球制造基地、以及国内外众多专家的讨论和筛选，终于在意大利语中寻找到可以完美诠释卡萨帝品牌灵魂的词组：“Casarte”，“LaCasa”，意为“家”，“arte”意为“艺术”；两者合二为一就是“Casarte”，意为“家的艺术”。

卡萨帝的品牌定位为“创艺家电、格调生活”。旨在诠释卡萨帝“传承意大利的艺术传统，依托全球设计和制造资源，以富含人文关怀的艺术家电和嵌入一体化橱电产品，携手热爱生活的精英人群，共同打造格调生活”的品牌内涵。

卡萨帝的产品定位为艺术家电和嵌入一体化橱电，每一件卡萨帝产品都诠释着家电生活艺术化的趋势。

艺术家电：是在引领家电功能性趋势的基础上，突出产品工业设计的一种创意性家电。艺术家电，强调艺术感的设计和设计的艺术化。艺术家电的产生，将使家电成为家居环境中的艺术品，带给消费者感官和心灵上的审美体验，享受独特工业设计所带来的随心自由与便捷。艺术家电强调以用户为中心的设计，致力于以技术革新和工业设计为支撑的品质与品味、性能与功能的完美融合。此外，艺术家电要求制造材料、制造工艺等各个环节完全服务于设计品质的要求，从而要求厂商对消费者进行全方位的人性化关怀。

嵌入一体化橱电：是将家电和橱柜进行完美的结合，是从设计、制造、安装、服务一体化的解决方案。嵌入一体化橱电的普及，将使家电在家庭内将不再是作为单独烹饪和清洗的中心，而是逐步成为厨房和家居中心的延续；现代的家电将不再作为单独的角色，而是成为厨房整体的一部分，家电的功能、设计和安装会完美融合到整个厨房设计概念中。

卡萨帝产品，因其富含人文理念和人文关怀设计，传递着与生俱来的自信，传递着其希望与任何一个以追求高品质生活为信念、并对生活充满热情的人们进行沟通的愿景，并渗透出卡萨帝提倡格调生活、至臻优雅的生活态度。何为优雅？卡萨帝相信，拥有时尚的产品外观设计为视觉的“优雅”、精致细腻的内部功能为感受的“优雅”。优雅，绝非是冷艳的、有距离的；卡萨帝以一种高贵且温和、极致却内敛的姿态，由内而外、由产品到理念去传递优雅、从容的“卡萨帝式”的生活。

卡萨帝深厚的品牌文化底蕴绝不是一日而就。在推出Casarte品牌之前，卡萨帝团队历时5年，对全球包括米兰、伦敦、柏林、巴黎、纽约、东京、上海等12个城市的8万余名高端用户进行了详尽、深度的消费调查研究。调查结果显示，高端消费者正在高速发展成为独特的阶层。以中国为例，高端人群每年以16%的速度递增，80%在25-45岁之间，主要生活在一类和二类城市中；他们事业成功，文化程度较高，多数大学或大学以上学历；他们受国外思潮影响较大，对时尚、现代、西化的生活方式有较高认同，认为财富的意义从炫耀内化为有能力选择自己喜欢的生活方式，普遍追求更有品质的精致生活（关注艺术感、优雅、和谐、便捷、高科技）。高端消费者的生活价值观正在发生着深刻变革，消费者的需求也从普众需求发展到个性化的需求。在产品功能层面，高端人士普遍注重产品的技术创新，关注品牌的声誉，关心设计，关心产品的制造工艺和精细化程度；在追求产品品质和功能的同时，他们希望品牌和产品可以代表其生活方式、表达其对生活的理解、并为其生活带来高品位的全新理念。秉承对消费者需求的理解以及世界顶尖设计及创新的支持，卡萨帝这一可以代表高端群体品质生活的品牌被赋予了生命。

从2007年9月上市至今，以艺术家电和嵌入一体化橱电为主要产品线的卡萨帝，旗下已经拥有了冰箱、酒柜、空调、洗衣机、热水器、电视机、厨房电器（抽油烟机、灶具、消毒柜、烤箱、蒸炉、洗碗机等）、生活小家电（咖啡机、面包机、榨汁机、搅拌机、柳橙机、暖杯碟碟、电水煲、微波炉等）以及整体橱柜等9大品类、39大系列、380余个型号的产品。在过去的三年中，卡萨帝发展迅速、成绩凸显，凭借其出色的设计创意频频摘得国际大奖，包括美国《商业周刊》的“年度设计奖”、德国的“PlusX大奖”、德国的“IF设计大奖”及德国的“红点至尊奖”等设计大奖等。

在2009年12月份的IPSOS品牌资产调查报告中显示，卡萨帝在中国一线城市高端人群中的品牌提及率已经达到了29%。目前，卡萨帝产品已经自豪地进入中国近百万个高端家庭，为中国的高端人群带去了品质生活。

卡萨帝不仅仅是一个高端家电品牌，更代表着一种生活方式和态度，卡萨帝相信本着至臻优雅、源自创新的设计与理念，卡萨帝将继续致力于满足精英人群享受极“质”的潜在需求，并超前提供应对未来趋势的优雅生活解决方案。

英文翻译：Casati, a brand of Haier Group, is an international high-end art home appliance and embedded integrated cabinet electric brand with elegant Italian style. It has been developed and designed by more than 300 designers (from 12 countries including Italy, Britain, Germany, France, the United States, Japan, China, etc.) through 8 research and development centers, 28 cooperative research and development institutions (such as Massachusetts Institute of technology, etc.) and 29 More than 200 engineering personnel from manufacturing bases have worked hard for five years, and they were launched in China on September 20, 2007. Casarte's name is inspired by Italy. Home is the constant core of Casati; art, as a kind of inheritance, is Casati's tradition. The ultimate vision of Casati's team is to pursue elegance and enjoy "quality" together with the elites who love life. Facing up to 50 kinds of naming schemes, Casati's global design center and global manufacturing have passed through Casati's global design center and global manufacturing Based on the discussion and selection of experts at home and abroad, we have finally found a phrase that can perfectly interpret the soul of Casati brand in Italian: "casart", "lacasa", which means "home", "art", which means "art"; the combination of the two is "casart", which means "art of home". Casati's brand positioning is "creative appliances, style life". It aims to interpret Casati's brand connotation of "inheriting Italy's art tradition, relying on global design and manufacturing resources, with artistic home appliances rich in humanistic care and embedded integrated cabinet electrical products, and working together with elites who love life to create style life". Casati's products are positioned as art appliances and embedded integrated cabinet electricity. Each Casati product interprets the artistic trend of home appliance life. Art home appliances: it is a kind of creative home appliances that highlights the industrial design of products on the basis of leading the functional trend of home appliances. Art appliance emphasizes the design of artistic sense and the artistry of design. The production of art home appliances will make home appliances become works of art in the home environment, bring aesthetic experience to consumers' senses and hearts, and enjoy the freedom and convenience brought by unique industrial design. Art home appliances emphasize user-centered design and are committed to the perfect integration of quality and taste, performance and function supported by technological innovation and industrial design. In addition, art home appliances require manufacturing materials, manufacturing processes and other links to fully serve the requirements of design quality, thus requiring manufacturers to conduct all-round human care for consumers. Embedded integrated cabinet electricity: it is a perfect combination of home appliances and cabinets, and a solution integrating design, manufacturing, installation and service. The popularization of embedded integrated cabinet electricity will make the home appliances in the family no longer be the center of cooking and cleaning alone, but gradually become the continuation of the kitchen and home center; modern home appliances will no longer be a separate role, but become a part of the kitchen as a whole, and the function, design and installation of home appliances will be perfectly integrated into the whole kitchen design concept. Casati's products, because of its rich humanistic concept and humanistic care design, convey the inherent self-confidence, convey the vision of communicating with any people who pursue high-quality life as their faith and are full of enthusiasm for life, and penetrate Casati's life attitude of advocating style and elegance. What is elegance? Casati believes that the appearance design of fashionable products is the "elegance" of vision, and the internal functions of exquisite products are the "elegance" of feeling. Elegance is by no means cool and distant; with a noble, gentle, extreme but restrained attitude, Casati delivers elegant and calm "Casati style" life from inside to outside, from product to concept. Casati's profound brand culture is by no means a one-day one. Before launching the casarte brand, casarte team spent five years to conduct a detailed and in-depth consumer survey and Research on more than 80000 high-end users in 12 cities including Milan, London, Berlin, Paris, New York, Tokyo, Shanghai and so on. The survey results show that high-end consumers are developing into a unique class at a high speed. In China, for example, the high-end population is increasing at a rate of 16% every year, 80% of them are between 25-45 years old, mainly living in class I and class II cities; they are successful in their career and have a high degree of education, most of them are university or above; they are greatly influenced by foreign thoughts, and they have a high recognition of the fashion, modern and westernized lifestyle, and think that the significance of wealth is from showing off to being able to be internalized Choose the lifestyle you like, and generally pursue a more refined quality of life (focusing on artistic sense, elegance, harmony, convenience, high technology). The life values of high-end consumers are undergoing profound changes, and the needs of consumers are also evolving from the needs of the general public to personalized needs. In terms of product function, high-end people generally pay attention to product technology innovation, brand reputation, design, manufacturing process and refinement; while pursuing product quality and function, they hope that brand and product can represent their lifestyle, express their understanding of life, and bring high-quality new ideas to their lives. Adhering to the understanding of consumer needs and the support of the world's top design and innovation, Casati, a brand that can represent the quality of life of high-end groups, has been given life. From September 2007 to now, Casati, whose main product line is art home appliances and embedded integrated cabinet electricity, has owned refrigerators, wine cabinets, air conditioners, washing machines, water heaters, televisions, kitchen appliances (range hoods, stoves, disinfection cabinets, ovens, steamers, dishwashers, etc.), small household appliances (coffee machines, bread machines, Juicers, blenders, orange machines , warm dishes, electric water cookers, microwave ovens, etc.) as well as the whole cabinet, 9 categories, 39 series, more than 380 models of products. In the past three years, Casati has developed rapidly and achieved outstanding results. With its outstanding design creativity, Casati has won international awards frequently, including the "annual design award" of business week of the United States, the "plusx Award" of Germany, the "if design award" of Germany and the "red dot supreme Award" of Germany. According to the Ipsos brand equity survey report in December 2009, Casati's brand mention rate among high-end people in China's first tier cities has reached 29%. At present, Casati products have proudly entered nearly one million high-end families in China, bringing quality life to high-end people in China. Casati is not only a high-end home appliance brand, but also represents a lifestyle and attitude. Casati believes that in the spirit of the most elegant and innovative design and concept, Casati will continue to be committed to meeting the potential needs of elite people to enjoy a very "quality" and provide elegant life solutions to cope with future trends in advance.

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