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莆田市御典实业发展有限公司座落在“中国木雕工艺之乡”----福建莆田。创建于1989年，二十几年来，赁借雄厚的实力与良好的信誉不断发展壮大、大胆创新，现拥有多名获得省级的工艺大师、一流的产品研发设计和高超的技术工人。被来自全国各地的客商称赞为质量，艺术性的中国古典家具、中国木雕工艺品牌。

经过二十几年的经营，公司经营产品越来越精，越来越广，应广大消费者的需求，走品牌化经营之路，在品牌快速发展的领域里，仍然保持独道的思路，抛弃“低端”，塑造品牌化发展，为使每一位在“御典珍品”购物的顾客得到更加优质的产品。

当高科技几乎可以为我们生产一切消费品时，手工艺品越发凸显其价值。“手工”决定了木雕的价值，手工木雕和根雕永远不会类似流水线式的批量生产，不论何时何地，市场经济都遵从物稀为贵的原则，数量决定它的价值。其次，近5000年的悠久发展史，以及博大精深的中华民族文化底蕴，更铸就了中国木雕具有独特的艺术影响力，当一件极具艺术震撼力的木雕产品展现在顾客面前，顾客通常会更注重其品质和艺术内涵而不会对其价格斤斤计较。

推广木雕工艺品文化，创造高品味的生活典范，使生活与自然相融合艺术文化以其内涵博大、深刻而独特。在传统文化与现代文化碰撞的今天，木雕工艺品文化成了越来越多人的追求，随着现代社会的发展，高品味、自然化的艺术品文化将成为艺术品发展的主流。

秉承中国木雕工艺品文化的内涵博大、深刻而独特，融合东方文化所持有特殊的魅力，与现代的设计哲学思想紧密相连，创造出具有民族文化渊源形象特征并能与现代的环境意识相吻合的木雕工艺品文化饰品。产品色彩追求柔和和自然，朴素雅致，着意体现东方木雕工艺品构架结构特有的形式，体现材料的质地美，一起营造浓厚的东方情调。

缺乏经验的经营者总是热衷于选择热门行业、热门产品，但殊不知行业虽热门，但竞争却更激烈。对于一般行当，一只馒头可能只有两个人分享，但对于热门行业，犹如一个蛋糕却有近百十人争夺，此中道理不明而喻，当媒体通篇报道，人人都知道某某行业、某某产品赚钱之时，[御典珍品]建议您还是立即掉转思路，切莫轻易涉足。对于创业者，平日应对自身周围商圈多细心观察，加以独立思考和判断，寻觅更多的市场空白点，才能寻求更多的发展机遇。

选择“御典珍品”——携您之手，事业同创，成就共享!

英文翻译：Putian Yudian Industrial Development Co., Ltd. is located in Putian, Fujian Province, the "hometown of Chinese wood carving technology". Founded in 1989, in the past 20 years, with strong strength and good reputation, the company has developed and innovated bravely. Now, it has many provincial-level masters, first-class product R & D and design, and superb technical workers. It is praised by merchants from all over the country as a quality and artistic brand of Chinese classical furniture and Chinese wood carving technology. After more than 20 years of operation, the company's products are more and more refined and wider. In response to the needs of consumers, the company takes the road of brand management. In the field of rapid brand development, it still keeps its own way of thinking, abandons the "low-end" and shapes the brand development, so as to make every customer shopping in "Yudian treasures" get more high-quality products. When high technology can produce almost all consumer goods for us, handicrafts have become more and more valuable. "Handwork" determines the value of wood carving. Handwork wood carving and root carving will never be similar to the mass production of assembly line. No matter when and where, the market economy follows the principle of rarity, and the quantity determines its value. Secondly, the long history of development in the past 5000 years, as well as the extensive and profound cultural heritage of the Chinese nation, has created the unique artistic influence of Chinese wood carving. When a wood carving product with great artistic shock is displayed in front of customers, customers usually pay more attention to its quality and artistic connotation rather than its price. We should promote the culture of wood carving crafts, create a high-quality life model, and integrate life with nature. Art and culture should have broad, profound and unique connotation. Today, when the traditional culture collides with the modern culture, the wood carving handicraft culture has become the pursuit of more and more people. With the development of modern society, the high-quality and natural art culture will become the mainstream of art development. Adhering to the broad, profound and unique connotation of Chinese wood carving handicraft culture, integrating the special charm of Oriental culture, and closely connected with modern design philosophy, we have created wood carving handicraft cultural ornaments with the image characteristics of national cultural origin and in line with modern environmental awareness. The color of the product pursues softness and nature, simple and elegant. It is intended to reflect the unique form of the structure of Oriental wood carving crafts, the beauty of material quality and the strong oriental sentiment. Inexperienced operators are always keen to choose popular industries and products. However, although the industry is popular, the competition is more fierce. For general business, a steamed bread may only be shared by two people, but for a hot industry, it's like a cake, but there are nearly 100 people competing for it. The reason is not clear. When the media reports that everyone knows that a certain industry and a certain product make money, it's recommended that you immediately turn around your thinking and never get involved easily. For entrepreneurs, they should pay more attention to the observation of business circles around them, think and judge independently, and look for more market gaps in order to seek more development opportunities. Choose "Yudian treasures" - take your hand, create together, and share achievements!

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