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瑜伽鼠

该形象IP设计从老鼠的基本形象入手，结合鼠年适用性，人群关注性等因素，把握关键词

“亲子、潮流、软萌、运动、健康生活”等。让整体形象更加贴近生活，成为生活趣味的集

合IP形象。

名称：“SUSU”瑜伽鼠.

SUSU取名“鼠”的谐音。概念化为“SU”，更加符合现代市场审美需求。

人群：亲子 潮流 运动 软萌

瑜伽鼠：IP形象本身为一只做瑜伽的小老鼠。基础形象从瑜

伽动作开始，以一种开心，正能量的元素来表现，让整体形象更加生动趣味。

姓名：瑜伽鼠属性：小老鼠

出生：2019年7月7日

性格：软 懒职业：都市白领

爱好：躺着 吃

瑜伽

专长：瑜伽大师梦想：躺着吃饱做瑜伽

一只喜欢瑜伽的小萌鼠

瑜伽鼠代表的是“健康生活，日常运动”的一种文化!健康是我们对生活方式的追求，运动

是我们对生活方式的态度。瑜伽鼠将生活中亲子共同运动的乐趣和都市白领人群日常的生活

状态。用萌趣、潮流的方式让大家产生情感共鸣

健康生活

IP瑜伽鼠倡导大家一种新颖的健康生活方式，让运动更加趣味。

萌趣潮玩

IP瑜伽鼠将萌趣和潮玩元素相结合，让形象更加打动人心，更加多元化。

瑜伽鼠“我们的一天”主题展

“我们的一天”主题展是针对2019年圣诞&元旦节庆的主题IP

美陈展览，借助瑜伽鼠健康、运动以及萌趣的生活寓意向城市献礼，携手大家一起度过浪漫

的圣诞节，共同迎接新的一年。

英文翻译：The image IP Design of Yoga mouse starts with the basic image of the mouse, combines the applicability of the year of the mouse, the attention of the crowd and other factors, and grasps the key words "parent-child, trend, soft sprout, sports, healthy life", etc. Make the overall image closer to life and become a collection of IP images of life interest. Name: "Susu" Yoga mouse. Susu is named "mouse". Conceptualized as "Su", more in line with the aesthetic needs of the modern market. Crowd: parent child trend movement soft sprout Yoga mouse: IP image itself is a little yoga mouse. The basic image starts from the yoga movement and is expressed by a happy and positive energy element, making the overall image more vivid and interesting. Name: Yoga mouse attribute: little mouse born: July 7, 2019 character: soft lazy Occupation: urban white-collar hobby: lying down to eat Yoga Specialty: yoga master dream: lying down to eat and do yoga a little cute mouse like yoga yoga yoga mouse represents a culture of "healthy life, daily exercise"! Health is our pursuit of lifestyle, exercise is our attitude towards lifestyle Degree. Yoga mice will share the fun of parent-child sports and the daily life of urban white-collar people. Let everyone have emotional resonance in the way of cute and trendy healthy life IP Yoga mouse advocates a new healthy life style and makes sports more interesting. Fun and play IP Yoga mouse combines fun and play elements to make the image more touching and diversified. Yoga mouse "our day" theme exhibition "our day" theme exhibition is the theme IP Beauty Exhibition for Christmas & New Year's Day 2019. With the help of Yoga mouse's health, sports and cute life, we offer gifts to the city, spend a romantic Christmas together, and welcome the new year together.

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