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比格公司是经营意大利式明厨自助比萨的连锁企业。 2002 年进入北京，并于同年注册为北京比格餐饮管理有限责任公司。 2003 年正式成为中国连锁经营协会会员企业，目前在全国拥有多家直营及加盟餐厅。

比格餐厅是经营大众化西餐的意式休闲餐厅。以自助比萨为主，兼营零点及外卖。精致美味、丰富多样的百余款食品供顾客随意盛取不限量;休闲浪漫的环境、温暖周到的服务让顾客轻松惬意无拘束。全开放舞台式厨房，顷刻间让顾客置身比萨的故乡——意大利那不勒斯的小镇，边享受各式美味，边欣赏制作比萨的过程;的比格“比萨吧”，既能让厨师量身定做顾客喜爱的比萨，又能接受厨师专业指导，自己动手DIY 比萨。

比格以“亲自动手挑战比萨”为品牌理念，以年轻学生、新白领及年轻家庭为目标消费群体，围绕“规模发展连锁经营”的目标不断壮大和完善，确保企业健康、高效、稳健的发展及加盟商的投资最佳化，并矢志成为中国西式餐饮知名品牌。

英文翻译：Biger company is a chain of Italian style chef pizza. In 2002, he entered Beijing and registered as Beijing bige Catering Management Co., Ltd. in the same year. In 2003, it officially became a member enterprise of China chain operation association. At present, it has many direct and franchised restaurants all over the country. Biger restaurant is a popular western style leisure restaurant. Mainly self-service pizza, and also zero and take out. More than 100 kinds of delicacy, rich and diverse food are available to customers at will; the leisure and romantic environment, warm and thoughtful service make customers relaxed and comfortable. The full open stage kitchen makes customers stay in the hometown of pizza in Naples, Italy, and enjoy all kinds of delicious food while enjoying the process of making pizza. The "pizzas bar" of "pizzas bar" not only allows chefs to tailor their favorite pizzas, but also can accept the professional guidance of chefs to DIY pizzas by themselves. With the brand concept of "do it yourself to challenge pizza", the target consumer groups are young students, new white-collar workers and young families, and the goal of "scale development chain operation" is constantly growing and improving, to ensure the healthy, efficient and stable development of the enterprise and the investment optimization of franchisees, and to become a well-known brand of Chinese Western catering.

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