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云南勐拱翡翠有限公司自2003年成立就拉开了品牌发展序幕，并利用网络、电视、报纸、各种平面广告及各地代理、加盟商声势浩大的宣传，快速占领广大市场。2004年7月，公司在中国山东昌乐“中国宝石城”成立“勐拱翡翠山东分公司”，开始走出了“勐拱翡翠”品牌战略的关键一步；它确定了“走出去”的品牌发展的方向，同时更确定了公司市场开发的主要目标--沿海攻略；此后，公司加大了对华东、华北区域的开发、管理和维护的力度，组织市场专员分赴各主要城市建立营销网络；开发和发展了北京、河北、陕西、山西、甘肃、四川、湖南、广东等省区主要城市的代理商和加盟商；使“勐拱翡翠”的品牌得到更快的发展和巩固。2005年3月，公司在台湾省台北市成立“台湾总代理”；这成为“勐拱翡翠”走向海外的跳板；同年10月，公司成立昆明推广机构，作为公司的西南市场的窗口代办机构；2005年12月，公司实施大区域开发战略，以华东各省市场为主要拓展区域，在浙江温州设立“勐拱翡翠华东区总代理” 及“杭州勐拱翡翠旗舰店”，发展了浙江、安徽、江苏、湖北省加盟代理。实现对江苏、上海、浙江、安徽、湖北、江西、福建七大省市的规划管理。2007年初，北京勐拱翡翠品牌发展中心成立，年底，山东总代理在东营成立，从此，“勐拱翡翠”品牌战略开始走向成熟。2008年，昆明旗舰店、浙江、河北等多家店开业，勐拱翡翠进驻祖国的大江南北各个地方，2009年，是勐拱翡翠飞跃发展的一年，瑞丽珠宝街优品店的开业，上海、广州、北京、深圳市场的布局，云南和盛缅泰珠宝有限公司、中缅勐拱翡翠原石进出口贸易有限公司的注册成立，勐拱的品牌价值得到了进一步的提升。至此，云南勐拱翡翠有限公司已拥有加盟店专卖店250多家，成为全国翡翠行业很大的连锁企业。

为了更好的回报社会，开发旅游资源以带动当地经济的发展，云南勐拱翡翠有限公司从2006年修缮中缅友好纪念馆开始就拉开了畹町旅游小城镇文化设施建设项目的启动，整个项目围绕畹町旅游小城镇规划的“一心、一轴、两翼、三区”及继续加大对“边关名镇――中国畹町”的宣传力度，努力打造“边关文化品牌”，突出“边、情、绿、宝”四个重点的开发为框架的前提下，积极推动对畹町旅游经济的开发；为畹町乃至德宏的旅游增加了新的亮点，作为德宏州旅游集团公司大股东的云南勐拱翡翠有限公司承担起了开发畹町旅游，打造国际珠宝品牌的重任。

英文翻译：Since its establishment in 2003, Yunnan menggong jadeite Co., Ltd. has opened the prelude of brand development, and rapidly occupied the vast market by making use of the network, television, newspapers, various print ads and the powerful publicity of agents and franchisees in various regions. In July 2004, the company established "menggong jadeite Shandong branch" in "China Gem City" of Changle, Shandong Province, China, and began to step out of the key step of "menggong jadeite" brand strategy; it determined the direction of "going global" brand development, and also determined the main target of the company's market development coastal strategy; since then, the company has increased the development of East China and North China In terms of management and maintenance, the company organized marketing specialists to set up marketing networks in major cities, developed and developed agents and franchisees in major cities in Beijing, Hebei, Shaanxi, Shanxi, Gansu, Sichuan, Hunan, Guangdong and other provinces and regions, and made the brand of menggong jadeite develop and consolidate faster. In March 2005, the company established "Taiwan general agent" in Taipei, Taiwan Province, which became the springboard for "menggong jadeite" to go overseas; in October 2005, the company established Kunming promotion agency as the window agency of southwest market; in December 2005, the company implemented the regional development strategy, taking the markets of East China as the main expansion area, and established "menggong jadeite" in Wenzhou, Zhejiang Province The general agent of Cuihua East District "and" Hangzhou menggong jadeite flagship store "have developed franchise agents in Zhejiang, Anhui, Jiangsu and Hubei provinces. Realize the planning and management of seven provinces and cities of Jiangsu, Shanghai, Zhejiang, Anhui, Hubei, Jiangxi and Fujian. At the beginning of 2007, Beijing menggong jadeite brand development center was established. At the end of 2007, Shandong general agent was established in Dongying. Since then, the brand strategy of "menggong jadeite" began to mature. In 2008, flagship stores in Kunming, Zhejiang, Hebei and many other stores opened. Menggong jadeite entered all parts of the country. In 2009, it was a year of rapid development of menggong jadeite. Ruili jewelry Street Boutique opened, Shanghai, Guangzhou, Beijing, Shenzhen market layout, Yunnan Hesheng Myanmar Thailand jewelry Co., Ltd. and China Myanmar menggong jadeite raw stone import and export trade Co., Ltd Registered and established, menggong's brand value has been further improved. So far, Yunnan menggong jadeite Co., Ltd. has more than 250 franchise stores, becoming a large chain enterprise in the jadeite industry in China. In order to better repay the society and develop tourism resources to drive the development of local economy, Yunnan menggong jadeite Co., Ltd. has opened the construction project of cultural facilities of small tourism towns in Wanding since the renovation of China Myanmar friendship Memorial Hall in 2006. The whole project focuses on the "one center, one axis, two wings and three areas" planned for small tourism towns in Wanding and continues to increase the number of "famous border towns" - The publicity of Wanding, China, strives to build a "border cultural brand" and highlights the development of "border, sentiment, green and treasure", under the premise of actively promoting the development of tourism economy in Wanding, China, has added new highlights to the tourism of Wanding and even Dehong, and Yunnan menggong Jadeite Co., Ltd., as the major shareholder of Dehong tourism group, has undertaken the development of Wanding Tourism is an important task to build an international jewelry brand.

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