【安超ANCHAO是哪个国家的品牌？】

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安超鞋服有限公司系外商独资企业，座落于福建晋江。自创办以来，公司本着“以质量求生存，以信誉求发展”的宗旨，推行质量管理和品牌战略，已发展成为一家集开发、生产和销售为一体的专业体育用品有限公司。

2003年，在强势的经营运作及优势取胜的竞争环境下，公司正式启动品牌化运作。

2005年，安超提出“畅想运动”的品牌文化内涵，得到了社会和同行的高度认可，品牌发展上升到了一个新的高度。

2006年，公司开始实施品牌多元化运作，从单一的鞋类产品的经营走向服饰、运动器材配件的综合性运动装备，初步形成了一个配套产品比较完善的体育用品品牌，。在“动起来”的精神指导下，截止至12月，安超全国品牌专卖店达至500家。

2007年4月，“舒适运动 畅想08—安超2007秋冬新品订货会”在沈阳成功举办，来自安超全国各地的三百多人代理商和经销商参加了这次盛会。9月，“舒适运动 共享08—安超2008春夏新品订货会”召开，会上确定了08年安超品牌营销思路。

2008年1月，“只为舒适运动”的核心推广主题出台，这一主题将贯穿于安超所有的品牌传播活动、品牌营销计划和安超品牌产品研发。

英文翻译：Anchao shoes and Clothing Co., Ltd. is a wholly foreign-owned enterprise, located in Jinjiang, Fujian Province. Since its establishment, the company has carried out the quality management and brand strategy in line with the tenet of "survival by quality and development by reputation", and has developed into a professional sporting goods Co., Ltd. integrating development, production and sales. In 2003, under the competitive environment of strong operation and advantage, the company officially launched the brand operation. In 2005, Anchao proposed the brand culture connotation of "imagination movement", which was highly recognized by the society and peers, and the brand development rose to a new height. In 2006, the company began to implement the brand diversification operation, from a single footwear product operation to comprehensive sports equipment of clothing and sports equipment accessories, and initially formed a sports goods brand with relatively complete supporting products,. Under the guidance of "moving up", as of December, the number of national brand stores of Anchao reached 500. In April 2007, the "comfort sports imagination 08 - Anchao 2007 autumn and winter new product ordering fair" was successfully held in Shenyang. More than 300 agents and dealers from all over the country attended the fair. In September, "comfort sports sharing 2008 - Anchao 2008 spring and summer new product ordering meeting" was held, at which the brand marketing ideas of Anchao in 2008 were determined. In January 2008, the core promotion theme of "only for comfort sports" was introduced, which will run through all brand communication activities, brand marketing plans and brand product research and development of Anchao.

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