【体育之窗IRENA是哪个国家的品牌？】

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iRENA体育之窗隶属于体育之窗文化股份有限公司成立于2001年，中国领先的体育产业平台公司，历经十多年的积累，布局全产业链的生态系统，将场馆资源和版权赛事资源融合移动互联网，打造创新模式体育运营平台；从场馆、现场运营，到目前基于体育资源版权的体娱资产运营；体育之窗正在利用移动互联网变革体育行业，实现全体育，全娱乐，全产业生态链的价值重组。

体育之窗在运营实践中，凭借对场馆运营的深刻理解、出色的创意和雄厚的资源实力，系统化的总结整理出适合在中国区域内的复制的解决方案——iRENA，创造性的解决了体育场馆后期运营的世界性难题。

iRENA释义——一个主义的诞生iRENA，由Arena派生而来。

Arena的本意是古罗马圆形剧场中央的角斗场,竞技场。有“体育场、竞技、活动、生机”的义涵。而ARENA变成iRENA，由A变成i，首字母的转换，强调了体育场这种建筑物功能的延伸彰显了普通公众个体的参与，由遥不可及变成亲和力十足。

ARENA变成iRENA，传承了生机与活力，变换了高度与视角。

i--第一人称-每个人主场International的首字母R--Recreation休闲E--Entertainment娱乐N--Nature自然A--Art艺术。

iRENA体育之窗的愿景是在国际化视野和国际一流水准的前提下，全面提升都市人群在运动休闲、文化娱乐、饮食旅游、艺术传媒等领域的体验品质。

英文翻译：Irena sports window is subordinate to sports window Culture Co., Ltd. which was founded in 2001. China's leading sports industry platform company, after more than ten years of accumulation, has laid out the ecosystem of the whole industry chain, integrated the venue resources and copyright event resources into the mobile Internet, and created a new model sports operation platform. From the venue and site operation to the current sports resource copyright based Sports and entertainment assets operation; sports window is using the mobile Internet to transform the sports industry and realize the value reorganization of the whole sports, entertainment and industry ecological chain. In the operation practice of sports window, relying on the deep understanding of venue operation, outstanding creativity and abundant resource strength, we systematically summarized and sorted out the solution Irena, which is suitable for replication in China, and creatively solved the world-wide problems in the later operation of sports venues. Irena interpretation - the birth of a doctrine Irena, derived from arena. Arena is the arena in the center of Roman amphitheater. It has the meaning of "stadium, competition, activity and vitality". While arena becomes Irena, a becomes I, the conversion of initials emphasizes that the extension of the building function of stadium shows the participation of the general public, from remote to full of affinity. Arena becomes Irena, inherits vitality and vitality, and changes height and perspective. I -- the first person - the initials of each person's home international R -- recreation leisure e -- entertainment n -- nature a -- art art. The vision of Irena sports window is to comprehensively improve the experience quality of urban people in sports leisure, cultural entertainment, food tourism, art media and other fields under the premise of international vision and international standards.

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