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好孩子集团创立于1989年，是世界儿童用品行业的重要成员之一，是目前中国规模最大的专业从事儿童用品的企业集团。好孩子集团秉承"健康、智慧、爱心"的理念，以"关心孩子、服务家庭"为宗旨，专业从事儿童用品的研发、制造、分销和零售，为天下家庭提供全系列的母婴用品。"好孩子"在中国儿童用品行业拥有"驰名保护"的称号。"好孩子"关心并陪伴着全球宝宝的健康成长，为每个家庭提供了从怀孕准备期到学龄前各个阶段的科学育儿方案。"好孩子"为孩子们准备了童车、童床、餐椅、儿童服饰、哺育用品等几千种儿童用品，并为年轻父母们提供了专业育儿网、亲子俱乐部、呼叫中心等全方位、无间隙的服务方式。

我们主要从事婴儿推车、儿童汽车安全座、婴儿床、自行车、三轮车以及其它儿童耐用品的研发、设计、生产、营销和销售。

多年来，我们已经在全球耐用儿童用品行业建立起了强大的领先地位，拥有卓越而有效的商务模式。在过往数十年，我们在中国及全球成功建立著名的品牌，在行业内具国际领先地位的研发体系，广泛而有效的全球分销网络，稳定而发展完善的制造和供应链管理体系，充满梦想、富于激情和专业进取的管理团队。此外，作为于中国最早成立的儿童耐用品公司之一，我们还在存在巨大行业壁垒的中国市场具有先行者优势。

从本集团成立以来，我们就决心走创造之路，确定了自主研发的业务战略。从上世纪90年代初开始，就在全球战略性布局，从设立研发机构到扩建研发中心，致力于构建一个全面的全球化研发体系。截至2010年12月31日，我们在全球建立了5个研发中心，拥有330余名专业创意研发和设计工程人员，形成了以前沿市场调查为源，以创意，设计，开发为本的创新研发体系，确保了好孩子强大的整体研发能力，不断巩固和加强好孩子在全球耐用儿童用品行业的领导地位。我们累计获得中国及海外专利4，465项，在同业中遥遥领先。

在中国，集团主要使用自主品牌设计，生产以及销售产品，主要包括「gb好孩子」和「小龙哈彼HappyDino」，他们都具有广泛的认知度和美誉度，占有遥遥领先地位的市场份额。截至2010年12月31日，我们的分销网络包括498个分销商、1,687个百货公司和大卖场，5,785家母婴用品商店，我们通过这个网络销售产品。在海外市场，我们与当地分销商或国际著名品牌商建立战略伙伴关系，使用我们自己的品牌第三方的品牌销售产品，截至2010年12月31日，我们海外市场与32个国际分销商和82个品牌商建立了合作关系。

我们的业务有高效而稳定的生产控制及供应链管理系统作后盾。透过设立采购、生产和安全监控标准、审慎管理昆山及宁波的生产设施、向可靠的第三方作限定外包、以及积极监控关的物流系统，我们很好地维持供应链。截至2010年12月31日，我们在中国昆山及宁波的生产及配套设施占地面积合共为329,504.07平方米。

我们拥有的获得中国国家认可的实验室，拥有全球耐用儿童用品行业领先的检测设备、技术和工程技术人员，有效的保证我们产品的质量领先和技术领先。自本集团创立以来，我们一直坚持「关心孩子、服务家庭、回报社会」的企业理念，致力于源源不断地为全世界的儿童提供创新、安全、时尚和实用的产品。2010年，我们在全球耐用儿童用品行业率先导入「从摇篮到摇篮」的绿色发展理念，为公司更长远的未来做出战略性的规划，更是承担起我们作为行业领导者的社会责任，我们将致力于把绿色理念融合于研发和营运环节，给家长、孩子和他们的环境提供一个健康、友好的产品，为我们的孩子创造一个更加美好的生存环境，一个干净、没有污染的地球。

英文翻译：Founded in 1989, Goodbaby Group is one of the important members of the world's children's products industry and the largest enterprise group specializing in children's products in China. Adhering to the concept of "health, wisdom and love" and the tenet of "caring for children and serving families", Goodbaby Group specializes in the research and development, manufacturing, distribution and retail of children's products, and provides a full range of mother and child products for families all over the world. "Good child" has the title of "well-known protection" in China's children's products industry. "Good kids" care for and accompany the healthy growth of babies around the world, providing every family with scientific parenting programs from pregnancy preparation to preschool. "Good children" has prepared thousands of children's articles such as children's carriages, cribs, dining chairs, children's clothes and nurturing articles for children, and provided all-round and seamless service modes such as professional Parenting Network, parent-child club and call center for young parents. We are mainly engaged in the R & D, design, production, marketing and sales of baby strollers, child car safety seats, cribs, bicycles, tricycles and other durable products for children. Over the years, we have established a strong leading position in the global durable children's products industry, with an excellent and effective business model. In the past decades, we have successfully established famous brands in China and around the world, an internationally leading R & D system in the industry, a wide and effective global distribution network, a stable and perfect manufacturing and supply chain management system, and a management team full of dreams, passion and professional progress. In addition, as one of the earliest children's durable goods companies established in China, we still have a pioneer advantage in the Chinese market where there are huge industry barriers. Since the establishment of the group, we have been determined to take the road of creation and determined the business strategy of independent research and development. Since the early 1990s, it has been strategically distributed around the world, from the establishment of R & D institutions to the expansion of R & D centers, and is committed to building a comprehensive global R & D system. As of December 31, 2010, we have set up five R & D centers around the world, with more than 330 professional creative R & D and design engineers, and formed an innovative R & D system based on cutting-edge market research and innovation, design and development, ensuring the strong overall R & D ability of good children, and constantly consolidating and strengthening their leading position in the global durable children's products industry 。 We have obtained 4465 patents in China and overseas, which is far ahead of the industry. In China, the group mainly designs, produces and sells products with its own brands, mainly including "GB good kids" and "Little Dragon harpy Dino". They have a wide range of recognition and reputation, and occupy a leading market share. As of December 31, 2010, our distribution network includes 498 distributors, 1687 department stores and hypermarkets, and 5785 mother and child products stores, through which we sell products. In the overseas market, we have established a strategic partnership with local distributors or international famous brands to sell products using our own brand third-party brands. As of December 31, 2010, our overseas market has established cooperation relations with 32 international distributors and 82 brands. Our business is backed by efficient and stable production control and supply chain management system. Through the establishment of standards for procurement, production and safety monitoring, prudent management of production facilities in Kunshan and Ningbo, limited outsourcing to reliable third parties, and active monitoring of logistics systems, we have well maintained the supply chain. As of December 31, 2010, our production and supporting facilities in Kunshan and Ningbo of China cover an area of 329504.07 square meters. We have a laboratory recognized by the state of China, with the world's leading testing equipment, technology and engineering technicians in the durable children's products industry, to effectively ensure that our products are leading in quality and technology. Since the establishment of the group, we have always adhered to the corporate philosophy of "caring for children, serving families and repaying the society", and are committed to continuously providing innovative, safe, fashionable and practical products for children all over the world. In 2010, we took the lead in introducing the green development concept of "cradle to cradle" into the global durable children's products industry, making strategic planning for the company's long-term future, and shouldering our social responsibility as the industry leader. We will be committed to integrating the green concept into the R & D and operation links, so as to provide parents, children and their environment with a healthy and friendly environment Good products, for our children to create a better living environment, a clean, pollution-free earth.

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