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1999年,28岁的张彪为了医治重病的父亲，倾尽在上海打拼多年的积蓄，再度白手起家。机缘巧合中他遇到曾经一起合作开酒楼的名厨，俩人决定将当年店里大受欢迎的独家配方特色饺子再度推向市场。为了让上海人也能喜欢这种传统的北方主食，他们又跑遍了上海的大街小巷，将江南小吃与北方面食的特点结合，精心研发出独具特色的吉祥馄饨，它即有南方小吃的鲜美滑嫩，又能像北方饺子一样当作正餐吃个饱。独特的配方使吉祥馄饨吃起来皮滑汤美馅鲜。为了丰富口味，他们又不断试验各种食材，将吉祥馄饨的馅心拓展到近百种，成为了真正百吃不厌的中华名小吃。因为有了吉祥独特的配方，无论何种馅料的馄饨都能保持一致的口感，鲜美无比，与众不同。

再加上志同道合的同学出资合作,他们一起开始了创办中式快餐连锁品牌的梦想。就这样，寓意幸福如意的第一家“吉祥馄饨”在上海市人民路开张了。

清新的店铺形象和特色鲜明的口味让“吉祥馄饨”从创业之初就火了一把。很快，“吉祥馄饨”的分店就遍布上海，随着全国各地的店铺不断开张，“吉祥馄饨”也成功地走上了连锁经营之路。

丰富的品种与独特的口味让消费者们深深地喜爱上“吉祥馄饨”；而形象与模式的不断创新则让“吉祥馄饨”始终保持活力，一次次从众多的竞争者和模仿者中突围而出，走出了一条光明的中式快餐发展之路。

2003年12月，吉祥“虾仁鲜肉馄饨”、“香菇荠菜鲜肉馄饨”荣获“中华名小吃”称号。

2006年11月，吉祥“香菇荠菜馄饨”被认定为“馄饨大王”。

2006年11月，吉祥“香菇荠菜馄饨”、“鲜肉虾仁馄饨”被认定为“上海名点（小吃）”。

2010年7月，吉祥“荠菜虾仁馄饨”、“香菇荠菜馄饨”被认定为“服务世博名特菜点”。

2011年9月，吉祥馄饨被认定为“老上海味道—经典名菜名点”。

上海世好餐饮管理有限公司是一家中式连锁快餐品牌管理公司。公司自1999年创立“吉祥馄饨”品牌以来,秉承“利益共享、风险共担、铸造品牌、持续支援”的经营理念，运用特许经营的商业模式，按照“标准化、统一化、简单化”的经营原则，在十年的时间内，使“吉祥馄饨”的门店数量达到1000多家，形成了以上海为中心，辐射全国的连锁格局。

产品包括各类大馄饨,小馄饨,燕皮馄饨,云吞面,馄饨面,凉菜饮料小吃等。

打造中国便利店式的快餐连锁知名品牌是吉祥人不断追求的梦想，在过去的十年里，吉祥人创新、拼搏、兼收并蓄，在吸收国际连锁品牌管理经验的基础上依据自身的产品属性和定位，形成了涵盖市场拓展，营销、财务、管理、生产物流、研发等多个方面的独特的管理体系，成为支持吉祥连锁规模的基础，也是吉祥未来竞争力的关键所在。

展望未来，吉祥人将继续以火热的激情，诚挚的信誉，为消费者提供满意放心的就餐服务，打造属于自己的强势快餐品牌。

英文翻译：In 1999, Zhang Biao, 28, started from scratch again after years of hard work in Shanghai to cure his father who was seriously ill. By chance, he met a famous chef who once worked together to open a restaurant. They decided to bring the exclusive recipe dumplings that were popular in the restaurant to the market again. In order to make Shanghainese like the traditional northern staple food, they went all over the streets and lanes of Shanghai, combined the characteristics of Jiangnan snacks and Northern pasta, and elaborately developed a unique auspicious wonton, which not only has the delicious, smooth and tender Southern snacks, but also can serve as a dinner like northern dumplings. The unique formula makes the auspicious wonton taste smooth and delicious. In order to enrich their taste, they continuously tested various ingredients, expanding the filling heart of auspicious wonton to nearly 100 kinds, and becoming a truly famous Chinese snack. With auspicious and unique formula, wonton can keep the same taste no matter what kind of filling. It is delicious and unique. Together with the like-minded students' investment and cooperation, they started the dream of establishing Chinese fast food chain brand together. In this way, the first "auspicious wonton" which symbolizes happiness and good luck opened in Renmin Road, Shanghai. The fresh store image and distinctive taste make "auspicious wonton" popular from the beginning of business. Soon, "auspicious wonton" has branches all over Shanghai. With the continuous opening of stores all over the country, "auspicious wonton" has also successfully embarked on the road of chain operation. The rich variety and unique taste make consumers deeply love "auspicious wonton"; and the continuous innovation of image and mode keeps "auspicious wonton" alive all the time, breaking out from numerous competitors and imitators, and walking out a bright development path of Chinese fast food. In December 2003, auspicious "shrimp meat wonton" and "mushroom and shepherd's purse meat wonton" won the title of "Chinese famous snack". In November 2006, the auspicious "mushroom and shepherd's purse wonton" was identified as "wonton king". In November 2006, the auspicious "mushroom and shepherd's purse wonton" and "fresh meat and shrimp wonton" were recognized as "Shanghai famous points (snacks).". In July 2010, the auspicious "shepherd's purse and shrimp wonton" and "mushroom and shepherd's purse wonton" were recognized as "special dishes serving the Expo". In September 2011, auspicious wonton was recognized as "the taste of old Shanghai - a famous classic dish". Shanghai Shihao Catering Management Co., Ltd. is a Chinese chain fast food brand management company. Since the company founded the "auspicious wonton" brand in 1999, Adhering to the business philosophy of "benefit sharing, risk sharing, brand building and continuous support", applying the business model of franchise and the business principle of "standardization, unification and simplification", in ten years, the number of outlets of "auspicious wonton" has reached more than 1000, forming a chain pattern centering on Shanghai and radiating the whole country. Products include all kinds of wonton, small wonton, swallow skin wonton, wonton noodles, wonton noodles, cold dishes drinks snacks, etc. It is the dream that auspicious people have been pursuing to build a famous fast food chain brand of Chinese convenience store style. In the past decade, auspicious people have been innovating, striving and embracing both. On the basis of absorbing international chain brand management experience and according to their own product attributes and positioning, they have formed a unique brand covering market expansion, marketing, finance, management, production logistics, research and development, etc The management system has become the basis to support the scale of Jixiang chain and the key to Jixiang's future competitiveness. Looking forward to the future, auspicious people will continue to provide customers with satisfactory and reassuring dining services and build their own strong fast food brand with hot passion and sincere reputation.

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