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百得品牌拥有近60年的历史传承，代表一贯专业的经验和可靠的品质，是德国汉高集团旗下最强有力的全球性战略品牌。涉及世界48个国家，拥有14个品类，2700个左右的产品。旗下全系列产品满足不同客户的需要，正逐步成为民用粘合剂领域的首选品牌。

百得品牌价值主张

以卓越、环保的产品品质和先进、专业技术为依托的，全方位的粘接解决方案提供者。

汉高集团及民用粘合剂业务介绍

总部设于杜塞尔多夫的德国汉高拥有130多年的历史，是世界500强企业之一。业务遍及欧洲、北美洲、亚太区和拉丁美洲，在全球近125个国家生产经营1万余种民用和工业用产品，为超过10亿消费者所信赖。

作为业界领袖，汉高粘合剂有限公司上海分公司主要生产并销售建筑类、民用装修类和文具类三大粘合剂产品。包括“百得Pattex”、“赛力特Ceresit”、“妥善Thomsit”、“熊猫”和“百特Pritt”等世界著名品牌，并通过ISO9001认证，部分产品通过国家环保局颁发的“环境标志产品”。

百得品牌价值主张的三大实力支柱

一、全面专业的粘接解决方案来自最广泛的产品线支持
百得品牌提供在家庭装修中各种专业的产品和相应的施工解决方案。如：防水胶浆、白胶、万能胶、建筑用胶、瓷砖粘合剂、液体钉、密封胶等多种品类。

二、兼具健康环保与耐久性的卓越产品品质

百得品牌旗下的产品以其的卓越品质在装修过程中体现出优异的施工性能，更能在装修后确保持久耐用的产品特性。

重要的是百得品牌在保证专业品质的同时，非常关注消费者及专业人士的健康，并为打造健康环保的家居环境倾注了大量努力。百得品牌在中国领先推出了不含三苯配方的装修用环保万能胶，更在2010年推出了水基环保型万能胶，百得品牌秉承健康环保这一宗旨，将为中国消费者提供健康安心的家居环境不断努力。

三、强大研发力量成就的先进技术

自1956年百得品牌在德国诞生以来，以其持续的创新和研发能力推动着百得品牌发展，保证其先进技术拥有者和主导者的地位。

汉高(Henkel)公司在家庭护理、个人护理和粘合剂技术三大战略业务领域提供强大的品牌和技术。

汉高公司总部位于德国杜塞尔多夫。汉高全球大约有4.8万名员工。在所有总部位于德国的公司中，汉高是全球市场中最具国际化的跨国集团之一。

公司的历史开始于一个爱好科学的28岁商人–弗里兹?汉高。1876年9月26日，他和两个合伙人在亚琛成立了一家名为Henkel&Cie的公司，开始销售他的第一个产品–基于硅酸盐的通用洗涤剂。此后的130多年间，这个德国的企业家家族和数以千计的员工把汉高建设成为业务遍布全球的跨国公司。

汉高的三大战略业务领域分别是：

洗涤剂及家用护理：在汉高，洗涤剂及家用护理业务一直处于非常重要的地位：汉高公司的成功源于这一业务领域中的一个产品。对于40多个国家的消费者而言，汉高品牌成为人们日常生活中不可或缺的一部分。汉高的洗涤剂及家用护理业务在全世界居行业领先地位。汉高经营洗涤护理及家用清洁类产品。

化妆品/美容用品：汉高的化妆品/美容用品部是全球范围内同类部门中规模最大的之一，其品牌产品的业务始终保持扩张。汉高公司的美容用品面向全世界150多个国家。在所有国际市场分支中居领先地位。施华蔻及汉高（Schwarzkopf&Henkel）包括在染发剂、美发护发及定性、化妆品、皮肤护理、口腔卫生和清馨剂等领域的品牌产品。施华蔻专业（SchwarzkopfProfessional）是全世界四大顶尖美发产品供应商之一。

粘合剂技术：在民用类、工匠类及工业类的粘合剂、密封剂和表面处理领域，汉高在全球市场居领先地位。长久以来，汉高始终拥有非常平衡的全球性、地区性和地方性品牌的产品组合。在民用类、工匠类及工业类的业务领域，汉高都可以提供众多应用产品以满足不同的需求。1923年6月22日，位于德国杜塞尔多夫的工厂生产出汉高公司的第一批粘合剂。这一历史性的里程碑标志着汉高粘合剂业务领域的开始。如今，汉高粘合剂已在全球市场中位居领先地位。

英文翻译：With a history of nearly 60 years, Baide brand represents consistent professional experience and reliable quality. It is the most powerful global strategic brand under Henkel group. It covers 48 countries in the world, with 14 categories and about 2700 products. Its full range of products meet the needs of different customers and are gradually becoming the preferred brand in the field of civil adhesives. Baide brand value advocates an all-round bonding solution provider based on excellent and environmental protection product quality and advanced and professional technology. Henkel group, headquartered in Dusseldorf, has a history of more than 130 years and is one of the world's top 500 enterprises. Its business covers Europe, North America, Asia Pacific region and Latin America. It produces and operates more than 10000 kinds of civil and industrial products in nearly 125 countries around the world, which are trusted by more than 1 billion consumers. As the leader of the industry, Henkel adhesive Co., Ltd. Shanghai Branch mainly produces and sells three kinds of adhesive products: construction, civil decoration and stationery. It includes world famous brands such as "best Pattex", "celeit", "good thomsit", "Panda" and "best pritt", and has passed ISO9001 certification. Some products have passed the "environmental mark products" issued by the State Environmental Protection Bureau. Black & Decker brand value proposition of the three pillars of strength one, comprehensive professional bonding solutions from the most extensive product line to support Black & Decker brand to provide a variety of professional products and corresponding construction solutions in home decoration. Such as: waterproof glue, white glue, all-purpose glue, construction glue, tile adhesive, liquid nail, sealant and other categories. 2、 Excellent product quality of both health, environmental protection and durability the products of Baide brand reflect excellent construction performance in the process of decoration with its excellent quality, and can ensure durable product characteristics after decoration. What's important is that while ensuring the professional quality, the brand pays great attention to the health of consumers and professionals, and makes great efforts to create a healthy and environmentally friendly home environment. In China, the brand of Baide is leading the way in the introduction of the green adhesive for decoration without triphenyl formula, and in 2010, it launched the water-based green adhesive. Adhering to the purpose of health and environmental protection, the brand of Baide will continue to work hard to provide healthy and secure home environment for Chinese consumers. 3、 Since the birth of Baide brand in Germany in 1956, the advanced technology achieved by strong R & D force has promoted the development of Baide brand with its continuous innovation and R & D ability, ensuring its position as the owner and leader of advanced technology. Henkel provides strong brands and technologies in three strategic business areas: home care, personal care and adhesive technology. Henkel is headquartered in Dusseldorf, Germany. Henkel has about 48000 employees worldwide. Of all the companies headquartered in Germany, Henkel is one of the most international multinational groups in the global market. The company's history began with Fritz Henkel, a 28 year old science loving businessman. On September 26, 1876, he and two partners set up a company called Henkel & CIE in Aachen, and began to sell his first product, silicate based universal detergent. Over the next 130 years, the German entrepreneur family and thousands of employees built Henkel into a global multinational company. Henkel's three strategic business areas are detergent and home care: in Henkel, the detergent and home care business has been in a very important position: Henkel's success stems from a product in this business area. For consumers in more than 40 countries, Henkel brand has become an indispensable part of people's daily life. Henkel's detergent and home care business is the world's leading industry. Henkel specializes in washing care and household cleaning products. Cosmetics / beauty products: Henkel's cosmetics / beauty products department is one of the largest in the world, and its brand products business has always been expanding. Henkel's beauty products are available in more than 150 countries around the world. Leading position in all international market branches. Schwarzkopf & Henkel include brand products in the fields of hair dye, hair care and qualitative, cosmetics, skin care, oral health and fragrance. Schwarzkopf professional is one of the four top providers of hair products in the world. Adhesive technology: in the field of adhesives, sealants and surface treatment of civil, artisan and industrial categories, Henkel is the leading position in the global market. For a long time, Henkel has always had a very balanced product portfolio of global, regional and local brands. In the business fields of civil, craftsman and industry, Henkel can provide many application products to meet different needs. On June 22, 1923, the factory in Dusseldorf, Germany, produced the first batch of adhesives from Henkel. This historic milestone marks the beginning of Henkel's adhesive business. Nowadays, Henkel adhesive has been in the leading position in the global market.

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