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EMINU“依米奴”是东莞市星达实业有限公司成功运营的高品位时尚服饰品牌。

EMINU的创作源泉来自于现代都市守望者的时尚精神，讲究睿智的时尚穿着文化，没有前卫主义的不安感，没有职业主义的规则化，也没有休闲主义的笨拙化，在色系与面料的取舍中敏感于扑捉生活与时尚的界点。

品牌印象

TA们不循规蹈矩地成长，TA们善于发挥自己的特长创造自己的传奇故事，TA们的所作所为羡煞旁人也引来非议，TA们很关注潮流和搭配，并按照自己的风格和喜好去打扮自己，这就是现代都市的守望者。

面对无处不在的诱惑，都市守望者选择了一种超脱的时尚精神守望住属于自己的伊甸园：没有随波逐流却紧贴时尚，没有故作神秘的夸张，更没有非主流另类怪异的噱头。在选择上，强调个性第一，品位第二，任何没有个性的打扮，即使有再奢华时尚产品，在TA们眼中也都淡如白水。服饰虽不完全是TA们的故事，但其实TA们身上的装束很多细节都在诉说着TA们对生活的感受和坚守，“我不是废物，我不是垃圾。我不会放弃，我是我自己。”

品牌风格

设计上，EMINU秉承惯有的“舒适、自然、简约、大气”理念，以冷静乐观的态度分析当今潮流趋势，以艺术的手法拉近时尚与生活的距离，以独特的立体剪裁和色彩拼接，彰显都市男女热爱生活、自信独立、睿智内敛、紧贴时尚而又不随波逐流的个性。

品牌定位

打造快时尚的潮流会所，创造优质时尚的生活理念。EMINU不仅锲而不舍地扑捉潮流的元素，更倡导一种时尚的生活哲学。代表有品位、有个性、热爱生活、追求时尚的20-35岁人群，提供高品质、易搭配、收身型的时尚服饰及配饰。

EMINU开创性地将欧美和日韩前沿的潮流元素，与国内消费者对国际流行时尚的需求相结合，为自信、独立的现代青年提供欧式偏韩、内敛而又不失洒脱个性的时尚服饰。重点市场在中国的一二线主要城市以及三线部分城市的地铺和商柜，主要价位介于RMB150至RMB600之间。

英文翻译：Eminu "yiminou" is a high-grade fashion brand successfully operated by Dongguan Xingda Industry Co., Ltd. The creation source of eminu comes from the fashion spirit of modern city watchers. It pays attention to the smart fashion wearing culture. It has no sense of unease of avant-garde, no rule of professionalism, and no clumsiness of leisure. It is sensitive to the boundary between life and fashion in the choice of color system and fabric. Brand impression: TA people grow up in an irregular way, they are good at creating their own legend by their own expertise, and they are envied by others. TA people pay attention to the trend and collocation, and dress themselves according to their own style and preferences, which is the watchman of modern cities. In the face of the temptation everywhere, urban watchers choose a kind of detached fashion spirit to keep watch on their own Eden: there is no drift but cling to fashion, no pretended mysterious exaggeration, no non mainstream alternative weird gimmick. In terms of selection, it emphasizes personality first and taste second. Any dress without personality, even if there are luxury fashion products, will be pale as white water in the eyes of TA. Although costumes are not entirely their stories, in fact, many details of their costumes tell about their feelings and persistence in life, "I'm not a waste, I'm not a waste. I will not give up. I am myself. " In terms of brand style design, eminu adheres to the conventional concept of "comfort, nature, simplicity and atmosphere", analyzes the current trend with a calm and optimistic attitude, shortens the distance between fashion and life with artistic techniques, and demonstrates the personality of urban men and women who love life, are confident, independent, intelligent, restrained, close to fashion and do not follow the trend. Brand positioning to create a fast fashion trend club and create a high-quality and fashionable life concept. Eminu not only keeps on catching the trend elements, but also advocates a fashionable life philosophy. On behalf of the 20-35-year-old people who have taste, personality, love life and pursue fashion, we provide high-quality, easy to match and fit fashion clothing and accessories. Eminu creatively combines the leading trend elements of Europe, America, Japan and South Korea with the demand of domestic consumers for international fashion, and provides self-confident and independent modern youth with European style, South Korean style, introverted and free and easy style fashion clothing. The main price of the key market is between RMB 150 and RMB 600 in the main cities of the first and second tier as well as the shops and business cabinets in some cities of the third tier.

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