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KAYI 卡亿

品牌定位

KAYI卡亿 高端嵌入式厨房家电

品牌宗旨

1.品牌理念：

德国品牌卡亿，专注厨房高端电器，用心打造每一款产品，开启轻奢厨房新风尚。

2.品牌广告：

沿袭德国精准工艺  缔造经典德式厨房

品牌介绍：

KAYI卡亿自2008开始在欧洲家庭中使用并受到众多消费者的青睐。KAYI致力于设计、制造嵌入式烤箱、蒸箱、蒸汽烤箱、洗碗机、红酒柜等高端厨房电器。产品设计理念以人性、快捷、环保健康的体验感为基础。简单明了的操作模式，消费者可轻松操作；节能高效的产品品质，减少消费者停留厨房的劳作时间，给您腾出更多的时间工作、聚会、家庭互动。于2014年，KAYI卡亿引进中国市场。与一、二线城市橱柜商、大卖场合作，由此开启KAYI卡亿在中国厨房电器行业的美好前景。

2017年KAYI卡亿首家旗舰店入驻国内知名电商平台--京东（J.D），让更多的中国消费者即可轻松购买优质的KAYI卡亿一系列厨电产品。

经营范围：

KAYI卡亿专注于嵌入式的厨房电器的设计与开发，提供燃气灶、油烟机、烤箱、蒸汽炉、蒸汽烤箱、洗碗机、消毒柜、保温箱等全套高端厨房电器设备。

产品策略：

KAYI卡亿，以德式简约、典雅的风格为设计元素，高品质的制造为标准，用心创造每一款产品。融入现代人们的轻奢生活理念，以高标准的产品让消费者体验高品质的生活。让热爱生活的人们能轻松快捷烘焙、享受美食一直是KAYI卡亿的探索方向。人性的时尚设计，便捷的体验感一直是KAYI卡亿的追求目标。

英文翻译：Kayi Bayi brand positioning Kayi Bayi high end embedded kitchen appliances brand tenet 1. Brand concept: German brand Bayi, focusing on high-end kitchen appliances, making every product with heart, opening a new fashion of light luxury kitchen. 2. Brand advertisement: follow the German precision technology to create a classic German kitchen brand introduction: Kayi cayi has been used in European families since 2008 and is favored by many consumers. Kayi is committed to design and manufacture high-end kitchen appliances such as embedded oven, steam oven, dishwasher, red wine cabinet, etc. The product design concept is based on the experience of human nature, rapidity, environmental protection and health. The simple and clear operation mode makes it easy for consumers to operate; the energy-saving and efficient product quality reduces the working time of consumers staying in the kitchen, freeing up more time for work, party and family interaction. In 2014, Kayi card billion introduced into the Chinese market. Cooperate with first-line and second-line City cabinet merchants and hypermarkets, thus opening a bright future for Kayi card in China's kitchen electrical industry. In 2017, the first flagship store of Kayi card billion settled in JD, a well-known domestic e-commerce platform, so that more Chinese consumers can easily buy a series of high-quality Kayi card billion kitchen and electrical products. Business scope: Kayi Kayi focuses on the design and development of embedded kitchen appliances, providing a full set of high-end kitchen appliances such as gas stoves, lampblack machines, ovens, steam ovens, steam ovens, dishwashers, disinfection cabinets, incubators, etc. Product strategy: Kayi card, with simple and elegant German style as the design element and high-quality manufacturing as the standard, creates every product with heart. Integrate into modern people's concept of light and luxurious life, and let consumers experience high-quality life with high-standard products. It has always been Kayi's exploration direction to make people who love life bake and enjoy delicious food easily and quickly. Human fashion design and convenient experience have always been Kayi's goal.

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