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品牌起源

BRAND ORIGIN

1873年，英国皇室御用配镜师拓达.斯凯莱克Tota Skylake，意识到眼镜将能为普通民众的生活带来巨大改变，为帮助饱受困扰的人们重获清晰视界，在家乡创建TOTA眼镜精制工坊，并由此发展成为一家在高端配镜领域引领潮流并具有优良品质的本土企业。

TOTA代表专业、创新、融合时尚与美感，严选品质原材，辅以精湛工艺，致力于为客户创造清晰多彩生活视界的同时，亦不乏时尚与品味。遍布全球的独立展厅在世界各大城市代表着品牌的形象，国际专业验光师与配镜师在每一副眼镜中严格践行着TOTA私人眼镜定制的理念。

2019年，TOTA来到中国，以欧洲制造的严苛标准，秉承专业、时尚、个性的设计理念，为注重有保障的品质，精致的个人形象，追求高品味生活的消费者量身定制。

发展历程

DEVELOPMENT PATH

1873年

拓达.斯凯莱克Tota Skylake家族于英国成立眼镜精制工坊。

1876年

眼镜造价极为高昂，当时一副眼镜需以一匹良马才能换得。经技术革新降低成本，TOTA成功研发出普通人亦能负担的平价眼镜。

1880年

遵循科学家斯涅伦(Snellen)发明的标准视力表，TOTA制订严格完整的专业视力检测定制标准，并应用到各种不同镜片的制作中。

1890年

第二次工业革命后期，创建TOTA眼镜精加工工厂，由工坊手工业发展为机械化大生产。

1910年

专供驾驶用的风镜成为富有和时髦的象征，TOTA由此研发出深受市场欢迎的第一代时尚太阳镜。

1942年

二战期间，军方人员视力需求日益增大，TOTA发展并未停歇，逐渐实现工业化生产。

1970年

TOTA品牌在英国伦敦正式成立，并由此展开品牌生产运营战略，加速发展进程。

2000年

TOTA参加德国汉诺威世界博览会，以“人、自然、技术，展示一个全新的世界”为主题，强调遵循可持续发展的规律来创造未来，实现人、自然和技术的和谐统一，从而推动了品牌的创新与全面发展， 占据欧洲近四分之一的眼镜市场。

2010年

TOTA建造第三座智能化生产基地，拥有现代化工厂与先进的全自动化智能数控流水线，专卖店遍布全球。

2019年

TOTA中国公司成立，致力于为注重精致的个人形象，追求高品味生活的消费者量身定制。

品牌文化

BRAND CULTURE

企业愿景: 成为全球眼镜行业的领导者。

品牌使命: 让世界每一个人，看到一样的世界。

核心价值观: 为员工创造机会、为社会创造价值、为投资人创造收益!

品牌宣传语: 世界，因ta而清晰

商业模式: 直营+托管+加盟。

核心产品: 眼镜+眼睛保护(矫正)+眼睛健康数据前置中心。

发展目标: 2026年中国区实现专卖店数量：1912家，销售额27.1亿元

英文翻译：The origin of the brand was brandorigin1873. Toda skylake, a British royal royal optician, realized that glasses will bring great changes to the lives of ordinary people, help troubled people regain a clear vision, create a tota glasses refining workshop in their hometown, and thus develop into a local enterprise that leads the trend in the field of high-end matching glasses and has excellent quality. Tota represents profession, innovation, integration of fashion and beauty, strict selection of quality raw materials, supplemented by exquisite workmanship, and is committed to creating a clear and colorful life vision for customers, but also has fashion and taste. Independent exhibition halls all over the world represent the brand image in major cities around the world. International Professional Optometrists and opticians strictly practice the concept of tota private glasses customization in each pair of glasses. In 2019, tota came to China, adhering to the strict standards of European manufacturing, adhering to the design concept of professional, fashion and personality, and customized for consumers who focus on guaranteed quality, exquisite personal image and pursuit of high-quality life. Development history: development path in 873, toda skylake family established a glasses refining workshop in the UK. In 1876, the cost of glasses was extremely high. At that time, a pair of glasses needed to be replaced by a good horse. Through technological innovation and cost reduction, tota has successfully developed affordable glasses that ordinary people can afford. In 1880, following the standard vision chart invented by Snellen, the scientist, tota formulated strict and complete customized standards for professional vision test, which were applied to the production of various lenses. At the end of the second industrial revolution in 1890, tota glasses finishing factory was established, which developed from handicraft industry to mechanized mass production. In 1910, the driving goggles became a symbol of wealth and fashion, from which tota developed the first generation of fashionable sunglasses popular in the market. In 1942, during World War II, the demand for eyesight of military personnel increased day by day, the development of tota did not stop, and gradually realized industrial production. In 1970, the tota brand was officially established in London, England, from which the brand production and operation strategy was launched to accelerate the development process. In 2000, tota participated in the World Expo in Hanover, Germany. With the theme of "people, nature, technology, showing a new world", it emphasized to follow the law of sustainable development to create the future, realize the harmonious unity of people, nature and technology, thus promoting the innovation and comprehensive development of the brand, occupying nearly one quarter of the European eyewear market. In 2010, tota built the third intelligent production base, with modern chemical plants and advanced full-automatic intelligent CNC assembly lines, and stores all over the world. In 2019, tota China was founded, which is dedicated to customized for consumers who pay attention to exquisite personal image and pursue high-quality life. Brand culture brandculture corporate vision: to become a global leader in the eyewear industry. Brand mission: let everyone in the world see the same world. Core values: create opportunities for employees, create values for the society, and create profits for investors! Brand slogan: the world, clear business model due to ta: direct operation + trusteeship + franchise. Core products: Glasses + eye protection (correction) + eye health data front center. Development goal: in 2026, the number of exclusive stores in China will be 1912, with a sales volume of 2.71 billion yuan

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