【Swatch/斯沃琪是哪个国家的品牌？】

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斯沃琪（Swatch）做为瑞士名表的典范，有着世界名表中的青春力量。斯沃琪（Swatch）手表以其时髦缤纷的色彩，活泼的设计以及颠覆传统的造型，滴答地随着摩登生活的节奏向前迈进。在斯沃琪（Swatch）之前，没有任何流行品牌获得这样的成就：在极短的时间内，占据全球爱好者的心，地位屹立不摇；除了维持既有的版图，同时还持续向其它领域延伸度发展。斯沃琪（Swatch）成功的原因并不是秘密：斯沃琪（Swatch）不只是报时的手表。
20世纪70年代末，瑞士制表业陷入空前危机。当时，瑞士出品的钟表产量在全球市场中的比例已从43%急剧下降到15%。复兴瑞士制表业成为刻不容缓的艰巨任务。1978年，世界上诞生了当时厚度最薄的腕表，这再次向瑞士制表业发出严峻挑战。瑞士制表业决心迎难而上，创制出更为轻薄的计时器。1985年，Swatch之父mdash;mdash;尼古拉斯．G．海耶克在对Asuag和SSIH进行了历时四年多的重组后，最终促成两家钟表公司合并成立Swatch集团。Swatch集团的制表工匠不仅缔造了新的超薄表记录，更发明了全新的制表工艺。这一制表工艺采用一体式表壳，并将表壳的底部作为安装机芯的底板。机芯从腕表的上方进行安装，安装蓝宝石水晶玻璃镜面则成为最后一道工序。化繁为简，这是对制表工艺一次大胆、却异常成功的颠复。然而，是否能够使用塑料制作出更节省成本的腕表呢·Swatch斯沃琪集团带领瑞士制表业踏上了征服下一个挑战的征程。
20世纪80年代初，瑞士表在廉价的西铁城r、精工r和卡西欧r等品牌的冲击下，在中低档品市场上国土尽失。为了重振瑞士表的雄风，1981年，瑞士最大手表公司的子公司eta开始推出了著名的斯沃琪手表。为了推销斯沃琪手表，他们做出了一个惊人的举动，设计了一个巨大的斯沃琪手表，500英尺长，悬挂在德国商业银行总部大楼，显示如下扼要的信息：斯沃琪瑞士60德国马克r。德国商业银行是法兰克福最高的一幢摩天大厦。该举动即刻引起了轰动，德国新闻界为斯沃琪免费做了许多广告。在接下来的两个星期内，每个德国人都知道了斯沃琪。斯沃琪还打破人们便宜没好货r的传统观念。swatch价格虽然只有40美元到100美元不等，但它具备瑞士表的高质量：重量轻，能防水防震，电子模拟，表带是多种颜色的塑料带，各种颜色都很鲜艳，很适合运动。斯沃琪的老板哈耶克为了让人们戴斯沃琪成为一种娱乐，公司建立了斯沃琪会员俱乐部，向会员消费者出售特制手表，邀请他们参加俱乐部的活动。俱乐部会员还会收到漂亮的斯沃琪手表杂志，这是一份按季度出版的全彩色杂志，上面刊登关于斯沃琪手表的全部信息。
斯沃琪的另类营销很快收到高回报，1983年开始实施的企业设计，使斯琪的价值有了巨大增长。到1992年，斯沃琪公司的销售额达到20亿美元，利润为2.8亿美元，公司的市场价值超过了38亿美元。Swatch斯沃琪手表做为瑞士名表的典范，更是世界名表中的青春力量，以其时髦缤纷的色彩，活泼的设计以及颠复传统的造型，滴答地随着摩登生活的节奏向前迈进。Swatch手表为时间传递出前所未有的思维，获得全世界的认同与接受，风格独具的Swatch手表在全球各地已经卖出超过数百万只，一切只花了短短的十八年-80年代初期Swatch起步时，这个市场还曾被专家视为毫无前途。这可是创下世界纪录！Swatch之前，没有任何流行品牌获得这样的成就：在极短的时间内，占据全球爱好者的心，地位屹立不摇；除了维持既有的版图，同时还持续向其它领域延伸发展。在千禧年前夕，Swatch依旧充满活力，强烈大胆、创意十足并且极具煽动力，销售业绩也同样蒸蒸日上。成功的原因并不是秘密：Swatch不只是报时的手表。

英文翻译：Swatch, as a model of Swiss famous watch, has the youth power in the world famous watch. Swatch watch is moving forward with the rhythm of modern life with its fashionable and colorful colors, lively design and subversive traditional modeling. Before swatch, no popular brand has achieved such achievements: in a very short period of time, it has occupied the hearts of global fans, and its status has remained unchanged; in addition to maintaining the existing territory, it has also continued to extend to other areas. The reason why swatch succeeded is not a secret: swatch is not just a timekeeping watch. In the late 1970s, the Swiss watchmaking industry fell into an unprecedented crisis. At that time, the proportion of watch production produced by Switzerland in the global market had dropped sharply from 43% to 15%. Reviving the Swiss watchmaking industry has become an urgent and arduous task. In 1978, the world was born with the thinnest wristwatch at that time, which once again posed a severe challenge to the Swiss watchmaking industry. Swiss watchmaking industry is determined to face the difficulties and create a lighter timer. In 1985, mdash; mdash; Nicholas g. Hayek, the father of swatch, reorganized asuag and ssih for more than four years, and finally formed Swatch Group by merging the two watch companies. Swatch Group's watchmakers not only created a new ultra-thin table record, but also invented a new watchmaking process. This technology adopts the integrated case, and takes the bottom of the case as the base plate for installing the movement. The movement is installed from the top of the watch, and the installation of sapphire crystal glass mirror is the last process. This is a bold but extremely successful bump to the tabulation process. However, is it possible to make more cost-effective watches out of plastic? Swatch swatch Swatch Group leads the Swiss watch industry on its way to the next challenge. In the early 1980s, Swiss watch lost its territory in the market of middle and low-grade products under the impact of low-cost brands such as Citroen R, Seiko R and Casio R. In 1981, ETA, a subsidiary of Switzerland's largest watch company, began to launch the famous Swatch watch in order to revive its reputation. In order to promote Swatch watch, they made an amazing move. They designed a huge Swatch watch, 500 feet long, hanging in the headquarters building of German commercial bank, displaying the following brief information: swatch 60 Deutsche Mark R. The German commercial bank is the tallest skyscraper in Frankfurt. The move immediately caused a stir, and the German press made many free advertisements for swatch. In the next two weeks, every German knew about swatch. Swatch also broke people's traditional concept of "cheap but not good". Swatch's price is only $40 to $100, but it has the high quality of Swiss watch: light weight, waterproof and shockproof, electronic simulation, the watch band is a variety of colors of plastic tape, various colors are very bright, very suitable for sports. In order to make people wear swatch as an entertainment, Hayek, Swatch's boss, established swatch member club to sell special watches to member consumers and invite them to participate in club activities. Club members will also receive beautiful Swatch watch magazine, a full-color magazine published quarterly with full information about Swatch watches. Swatch's alternative marketing soon received high returns. The enterprise design started in 1983, which made swatch's value have a huge growth. By 1992, Swatch's sales reached $2 billion and its profit was $280 million. Its market value exceeded $3.8 billion. Swatch Swatch watch, as a model of Swiss famous watch, is also the youth power of world famous watch. With its fashionable and colorful colors, lively design and traditional modeling, it moves forward with the rhythm of modern life. Swatch watches convey unprecedented thinking for time and gain recognition and acceptance from all over the world. The unique style Swatch watches have sold over millions of them all over the world. It took only a short period of 18 years to the early 1980s when swatch started, the market was also regarded as hopeless by experts. This is a world record! Before swatch, no popular brand has achieved such achievements: in a very short period of time, it has occupied the hearts of global fans, and its status has remained unchanged; in addition to maintaining the existing territory, it has also continued to expand to other areas. On the eve of the millennium, swatch is still vibrant, bold, creative and motivational, and its sales are booming. The reason for success is not secret: swatch is not just a timekeeping watch.

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