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YULIA（优丽雅）1995年创建于台湾，2005年在国际闻名的“风筝之都”潍坊设立分公司，2011年在首都北京设立优丽雅软包大陆设计总部。

优丽雅软包是一家从事皮革、布艺和软包类装饰集研发、设计、生产、销售于一体的专业软装饰公司。产品融合现代美学原理，联合台湾设计团队，在第一时间分享国际最前端的艺术设计，多项产品获得国家专利。以非凡的设计引领时尚潮流、以独特的创意缔造完美家居。每一款产品造型的诞生，我们都全心投入、认真对待，把最美好的家居艺术，最精致奢华的装饰设计，带进都市生活。

2011年，“优丽雅软包”品牌在中国大陆全面启动“品牌中国”市场战略，正式进军北京，成立优丽雅软包北京分公司，立足软包高端市场。以汇聚国际尖端视野的产品研发与创新，以区域连锁加盟为市场拓展导向,辐射全国。至2012年年底，优丽雅软包在全国各大城市中发展的品牌专卖及代理经销网点已逾200多家，终端销售网络覆盖全国。

御世典雅·传递生活之美——优丽雅软包凭借完美的设计、精致的工艺、奢华的材质，精益求精，为忙碌的城市精英，打造真正理想的家居生活空间！让每位顾客在安稳与温暧中，体验到生活的美学与幸福。这是我们的品牌信仰，是优丽雅对美好家居艺术一贯付出的真诚与坚持。

空间之美，源自艺术；艺术之美，源于生活。一种对生活的使命感，奉行以[技术的突破]、[传承的执著]和[宏观的发展]为经营之本；以打造百分百满意客户为理念；以不断研发开创新纪元；以品质管理提升服务。打造都市更精彩的生活空间，带领空间美学的精致新趋势。

走过八余年品牌成长的荣耀历程，优丽雅软包凭借着雄厚的企业实力，科学稳健的经营理念，慧具国际视野的产品研发以及最优质的客户服务，已成功跻身于大陆高端软装市场，深受软装行业的青睐。

优丽雅人以优秀、靓丽、典雅的产品风格，向全世界诠释着品质、品味、诚信的品牌内涵。引领着中国乃至世界软装行业新潮流，是软装界不可或缺的卓越品牌之一。

风格分类

优丽雅公司在推出刺绣软包的理念之后，相继研发设计出了多种风格的刺绣软包产品。每种风格的刺绣都给人以不一样的领略。

一、中式风格

融中国传统几千年文化于现代时尚之中，既有中式的古典韵味，又有现代的简约格调。这样的风格，为中国现代的中式家居软装设计，添了一份时尚而古典的风韵。

二、欧式风格

极富欧洲传统艺术文化特色。整个风格豪华中不失静美，典雅中又满是富丽，既突出了其皇家园林的奢华富贵，又将其沉静内敛的幽雅发挥到了极致。

三、时尚风格

时尚，这个极富秀丽与灵动的融合体，在软包刺绣作品中得到了完美阐释。简约的静态之美，灵动的内在精致，正如流过林间的细水，宁静而秀美。

四、罗马格调风格

这是神秘而又浪漫的意大利罗马风格。这样风格的软装饰，无疑让生活变成了一种艺术。走进这样风格的居室、会所，令人神往陶醉。

五、卡通世界风格

无论是逗人捧腹大笑的漫画卡通，还是令人神往的美丽夜空，在儿童的内心世界里，都有一个属于自己的主角。卡通风格的刺绣软包将每一个孩子的童年带进了梦想。 

英文翻译：Yulia (Yulia) was founded in Taiwan in 1995. In 2005, Yulia set up a branch in Weifang, the world-famous "kite capital". In 2011, Yulia soft bag design headquarters in mainland China was established in Beijing. Youliya upholstery is a professional upholstery company which is engaged in the research and development, design, production and sales of leather, fabric and upholstery. The product integrates modern aesthetic principles, and cooperates with Taiwan design team to share the international front-end art design in the first time. Many products have obtained national patents. Lead the fashion trend with extraordinary design and create the perfect home with unique creativity. The birth of each product shape, we are fully committed to, take seriously, the best home art, the most exquisite luxury decoration design, into urban life. In 2011, the brand launched the brand China market strategy in mainland China, officially entered Beijing, established the Beijing Branch of ulya soft bag, and based on the high-end market of soft bag. With the product R & D and innovation converging the international cutting-edge vision, the regional chain alliance is the market development orientation, radiating the whole country. By the end of 2012, there were more than 200 outlets of brand monopoly and agency in major cities of China, and the terminal sales network covered the whole country. Royal elegance · deliver the beauty of life - with perfect design, exquisite technology and luxurious materials, Yulia soft bag strives for perfection and creates a real ideal living space for busy urban elites! Let every customer experience the aesthetics and happiness of life in a stable and warm environment. This is our brand belief and the sincerity and persistence that Yulia has always paid for the beautiful home art. The beauty of space comes from art; the beauty of art comes from life. It is a sense of mission to life. It adheres to the management based on [technological breakthrough], [persistence of inheritance] and [macro development]; the concept of creating 100% satisfied customers; the concept of creating a new era through continuous research and development; and the promotion of service through quality management. Create a more wonderful living space in the city and lead the new trend of space aesthetics. After more than eight years of glorious brand growth, with strong corporate strength, scientific and stable business philosophy, Huiju's international vision of product development and the best customer service, ulya soft bag has successfully entered the mainland's high-end soft clothing market, and is favored by the soft clothing industry. With excellent, beautiful and elegant product style, Yulia people annotate the brand connotation of quality, taste and integrity to the world. It is leading the new trend of soft clothing industry in China and even the world, and is one of the indispensable outstanding brands in the soft clothing industry. After launching the concept of embroidered soft bag, the company has developed and designed a variety of embroidered soft bag products. Each style of embroidery gives people a different experience. 1、 Chinese style integrates Chinese traditional culture for thousands of years into modern fashion. It has both Chinese classical charm and modern simple style. Such a style adds a fashionable and classical charm to the Chinese modern soft home furnishing design. 2、 European style is rich in European traditional art and culture. The whole style of luxury is full of quiet beauty, elegance and richness, which not only highlights the luxury and wealth of its royal garden, but also brings its quiet and restrained elegance to the extreme. 3、 Fashion style and fashion, the combination of beautiful and flexible, have been perfectly explained in the soft package embroidery works. The simple static beauty and the flexible internal delicacy are just like the fine water flowing through the forest, which is quiet and beautiful. 4、 Roman style this is a mysterious and romantic Italian Roman style. Such style of soft decoration undoubtedly makes life become an art. Entering such a style of living room and club is fascinating. 5、 The world style of cartoon, whether it's a cartoon that makes people laugh or a beautiful night sky, has its own protagonist in children's inner world. The embroidered soft bag with cartoon style brings every child's childhood into his dream.  

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