【龙虎是哪个国家的品牌？】

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二十世纪初叶，西风东渐，近代工业文明的浪潮澎湃上海。1911年7月，浙江余姚籍实业家黄楚九先生在沪开设龙虎公司。凭借少小随父习医的经验，黄楚九以古代名方《诸葛行军散》和家传祖方《七十二症方》为基础，自创开窍醒神、祛暑止呕的药剂龙虎人丹。四年后企业更名为中华制药公司，以独立的工业建制和营运模式，一改国药手工业传统生产方式，成为中国第一家民族制药工业企业。

一百年来，公司以持久的创新意识、浓烈的品牌战略、深度的品类聚焦，书写了中国医药发展史上多项第一的纪录。

1912年，龙虎人丹上市翌年，基于新潮的品牌意识，公司以中国民间熟知的飞龙与猛虎对视凝望的构图，创制“龙虎”商标，表达企业的进取精神和王者气概，并呈请民国政府颁照，时因法制不齐备，最后“龙虎”仅由海关挂号备案。1923年北洋政府甫颁商标法，龙虎牌和人丹及图案再度申报，于1925年获准注册，成为国内第一枚由政府认定的、规范的医药商标。

1914年起，日商东亚公司为垄断市场，诬我产品假冒其“翘胡子仁丹”。公司在艰难困苦的环境下，不畏恫吓、不受利诱，奋起抗争维权。这场官司从地方法院打至北京大理院（相当于最高法院），整整延宕近十年。1927年中国内务部最终裁定“龙虎”胜诉，公司赢得国药业第一桩民族医药品牌维权胜诉案，彰显民族风骨。

20世纪50年代公司厚积薄发，研制投产又一个主力产品清凉油，并以独创性的配方和制造工艺，列入国家秘密技术目录，为企业发展提供了新的品种载体。

20世纪60年代公司自力更生，以心智与汗水奉献了自行设计和制造的人丹自动包装线，获国家科委主任聂荣臻元帅签发的国家发明证书。

20世纪80年代改革开放大潮中，公司在主导国内市场的同时，大举进军海外。1987年“天坛”牌清凉油荣膺德国莱比锡秋季国际博览会金奖，挟“东方魔药”之誉风靡亚非欧美，远销80多个国家和地区。公司成为同期全国中药制剂单项产品出口量和创汇额最大的中药企业。同年，时任上海市市长的江泽民同志莅厂，欣然挥毫题赠“发展医药工业，增加出口创汇”条幅。

2000年以来，公司与时俱进强化品牌建设，“龙虎”商标以其产品每年数亿人次的使用量和卓越的社会知名度和美誉度，成为国家工商总局认定为医药类第一批“中国驰名商标”。这也是上海医药业首次获得国家级品牌的殊荣。

2004年公司隶属上药集团OTC事业部，在非处方药市场取得瞩目业绩。

2009年公司再度恢复法人地位，并更名为上海中华药业有限公司。公司以更加明晰的愿景目标与战略路径和以“龙虎舒醒精华露”为标志的研发创新与营销变革，为企业向非药类清凉产品的市场突破和长效发展，注入了新的强大动能。

中华药业一百年来的成就，是公司一代又一代员工持续的创造性劳动的结晶，在中国医药产业发展史上占有不可撼动的历史地位。基业长青是企业的永恒追求。今天，在公司百年跨越的重要时点，历史将中华药业推上奋力再创业、演绎新辉煌的征程。

公司专注于清凉产品领域，立志打造上海医药旗下专业而有特色、持续突破发展的优质企业。

公司以“责任、专业、团队、创造”的核心价值观，精心培育富有学习力、创造力、竞争力的高效员工团队，不断修炼和提升自我，适应市场和公众的需求。

“惟有民族的才是世界的”。中华药业的品牌和产品，是中国民族制药的瑰宝。公司承载“铸造清凉世界，永葆基业长青”的使命，将继续书写无愧于民族、无愧于时代的新篇。

百年龙虎，清凉世界。

英文翻译：At the beginning of the 20th century, with the spread of the west to the East, the wave of modern industrial civilization surged in Shanghai. In July 1911, Mr. Huang Chujiu, an industrialist of Yuyao nationality in Zhejiang Province, set up Longhu company in Shanghai. Based on the ancient famous prescription Zhuge Xingjunsan and the family ancestral prescription 72 disease prescription, Huang Chujiu created the medicine dragon tiger human pill, which can awaken the mind and dispel the heat and stop the nausea. Four years later, the company changed its name to Chunghwa pharmaceutical company. With independent industrial system and operation mode, it changed the traditional production mode of national pharmaceutical industry and became the first national pharmaceutical industry enterprise in China. In the past 100 years, the company has written many of the first records in the history of Chinese medicine development with a sustained sense of innovation, a strong brand strategy and a deep category focus. In 1912, the year after the listing of Longhu Rendan, based on the brand awareness of the new trend, the company created the "Longhu" trademark with the composition of flying dragon and tiger, which is well known by the Chinese people, to express the enterprising spirit and kingliness of the enterprise, and submitted it to the government of the Republic of China for issuance. Due to the lack of legal system, the "Longhu" was only registered by the customs. In 1923, the trademark law was promulgated by the Beiyang government. The Longhu brand, Rendan brand and pattern were re declared. In 1925, they were approved for registration and became the first standardized medical trademark recognized by the government in China. Since 1914, the Japanese East Asia company has been monopolizing the market and falsely accused my product of counterfeiting its "qiaohu Rendan". Under the tough environment, the company is not afraid to intimidate or be lured by profits, and stands up to fight for rights. The lawsuit, which lasted nearly ten years, was brought from the local court to the Beijing Daliyuan (equivalent to the Supreme Court). In 1927, the Ministry of internal affairs of China finally ruled that "dragon and tiger" won the lawsuit, and the company won the first case of safeguarding the rights of national pharmaceutical brands in the national pharmaceutical industry, demonstrating the national ethos. In the 1950s, the company developed and put into production another main product, cool oil, which was listed in the national secret technology catalog with its original formula and manufacturing process, providing a new variety carrier for the enterprise development. In the 1960s, the company self-reliance, with mind and sweat dedicated to the self-designed and manufactured human Dan automatic packaging line, the national invention certificate issued by Marshal Nie Rongzhen, director of the national science and Technology Commission. In the 1980s, in the tide of reform and opening up, the company dominated the domestic market and made great strides overseas. In 1987, "Temple of heaven" brand cool oil won the gold medal of the Autumn International Exposition in Leipzig, Germany. With the reputation of "Oriental magic medicine", it was popular in Asia, Africa, Europe and the United States, and exported to more than 80 countries and regions. The company has become the largest Chinese medicine enterprise in terms of export volume and foreign exchange earning of single product of Chinese medicine preparation in the same period. In the same year, Comrade Jiang Zemin, then mayor of Shanghai, came to the factory and happily wrote a banner of "developing the pharmaceutical industry and increasing export to earn foreign exchange". Since 2000, the company has been advancing with the times to strengthen the brand construction. "Dragon tiger" trademark has become the first batch of "Chinese well-known trademark" recognized by the State Administration for Industry and Commerce of the people's Republic of China for its hundreds of millions of annual use of its products and outstanding social popularity and reputation. This is the first time that Shanghai Medical and pharmaceutical industry has won the honor of national brand. In 2004, the company was subordinate to OTC Business Department of Shanghai Pharmaceutical Group, and made remarkable achievements in the over-the-counter drug market. In 2009, the company regained its legal status and changed its name to Shanghai Zhonghua Pharmaceutical Co., Ltd. With more clear vision and strategic path and innovation and marketing transformation marked by "dragon and tiger refreshing essence", the company has injected new powerful kinetic energy into the market breakthrough and long-term development of non pharmaceutical products. The achievements of the Chinese pharmaceutical industry in the past 100 years are the crystallization of the continuous creative work of the company's generation after generation of employees, which occupies an unshakable historical position in the development history of the Chinese pharmaceutical industry. The eternal pursuit of the enterprise is to keep the foundation industry green. Today, at an important time when the company has stridden for a hundred years, history has pushed the Chinese pharmaceutical industry on a new and brilliant journey. The company focuses on the field of cool products, and is determined to build a professional and characteristic high-quality enterprise under Shanghai Pharmaceutical Co., Ltd. With the core values of "responsibility, specialty, team and creation", the company carefully cultivates an efficient team of employees with learning ability, creativity and competitiveness, and constantly cultivates and improves itself to meet the needs of the market and the public. Only the national is the world's. The brand and products of Chinese pharmaceutical industry are the treasure of Chinese national pharmaceutical industry. Bearing the mission of "casting a cool world and keeping the foundation forever", the company will continue to write a new chapter worthy of the nation and the times. A hundred years of dragon and tiger, cool world.

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