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"大大”（TaTa）泡泡糖是箭牌公司于2004年收购西班牙亚古利民糖果集团旗下佳口公司部分产品后，并入箭牌家族的品牌产品。

1989年，“大大”泡泡糖在中国面世。1999年，“大大超人”诞生，带来超软泡泡糖。2004年下半年“大大”推出的什锦泡泡糖，能吹出达七种颜色。2006年9月，“大大”新推出了混合口味的“梦幻2味”。

箭牌公司是全球糖果业界公认的领导者之一，在世界各地产销口香糖、薄荷糖、硬糖和软糖、棒棒糖等品种丰富的产品。凭借其享誉全球的“益达”（Extra）、Orbit、“绿箭”（Doublemint）和“5”等口香糖，及“彩虹糖”（Skittles）、Starburst、Altoids和“LifeSavers”等糖果，箭牌致力于为人们的每一天创造简单快乐，带来精彩生活。作为玛氏公司的一名成员，箭牌总部位于美国伊利诺州芝加哥，在超过40个国家及地区开展业务，产品行销180多个国家及地区，在全球有近17,000名同事。

箭牌产品在中国销售的历史最早可追溯至二十世纪30年代，当时中国市场上已可见从美国和澳洲进口的箭牌产品。1989年，箭牌口香糖有限公司在广州成立（2005年更名为箭牌糖果（中国）有限公司）。如今，箭牌中国已是中国最大的糖果公司，也是中国最大的口香糖制造商，在中国拥有3家工厂、1个亚太区研发中心、36个分公司和超过8,000名同事（包括合同工）。

目前，箭牌中国的品牌组合包括“绿箭”口香糖和薄荷糖、“益达”无糖口香糖、“5”无糖口香糖、“黄箭”口香糖、“白箭”口香糖、“劲浪”口香糖、“大大”泡泡糖、“真知棒”棒棒糖、“瑞士糖”（Sugus）软糖和“彩虹”（Skittles）糖等。

2008年10月6日，玛氏公司宣布以230亿美元收购箭牌公司。玛氏公司是全球最大的食品生产商之一，拥有众多世界知名的品牌。在这些品牌中，价值超过十亿美元的品牌就包括德芙、玛氏、M&M’S、士力架、UNCLEBEN’S、傲白、宝路、皇家、伟嘉和特趣。

英文翻译："Tata" bubble gum is a brand product of Wrigley brand, which was incorporated into the Wrigley family after Wrigley bought some products of Jiakou company under agulimin confectionery group in 2004. In 1989, "dada" bubble gum appeared in China. In 1999, "great Superman" was born, bringing super soft bubble gum. In the second half of 2004, "dada" launched the assorted bubble gum, which can blow up to seven colors. In September 2006, "dada" launched a new mixed taste of "dream 2". Wrigley is one of the recognized leaders in the global confectionery industry, producing and selling various kinds of products such as chewing gum, mints, hard candy, soft candy and lollipop all over the world. With its world-renowned chewing gum such as "extra", "orbit", "Doublemint" and "5", as well as candy such as "skittles", "starburst", "ALTOIDS" and "lifesavers", Wrigley is committed to creating simple happiness and bringing wonderful life for people every day. As a member of Mars company, Wrigley is headquartered in Chicago, Illinois, USA. It has business in more than 40 countries and regions, product marketing in more than 180 countries and regions, and nearly 17000 colleagues around the world. The history of Wrigley products sold in China can be traced back to the 1930s, when Wrigley products imported from the United States and Australia were already visible in the Chinese market. In 1989, Wrigley gum Co., Ltd. was established in Guangzhou (renamed Wrigley candy (China) Co., Ltd. in 2005). Today, Wrigley China is the largest candy company and chewing gum manufacturer in China, with 3 factories, 1 Asia Pacific R & D center, 36 branches and more than 8000 colleagues (including contract workers) in China. At present, Wrigley China's brand portfolio includes "green arrow" chewing gum and mints, "Yida" sugar free chewing gum, "5" sugar free chewing gum, "yellow arrow" chewing gum, "white arrow" chewing gum, "jinglang" chewing gum, "dada" bubble gum, "zhizhibang" Lollipop, "Sugus" soft candy and "Rainbow" candy. On October 6, 2008, Mars announced the acquisition of Wrigley for us $23 billion. Mars is one of the world's largest food producers, with many world-famous brands. Among these brands, brands worth more than one billion US dollars include dove, Mars, M & M's, Snickers, uncleben's, aobai, Baolu, royal, Weijia and Tequ.

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