【北极星POLARIS是哪个国家的品牌？】

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1915年，民族实业家李东山先生在烟台创办宝时造钟厂，成为中国机械制钟的发端，产品注册为“寳”字商标，1959年又注册了一个国际化商标“北极星”，1960年正式启用。经几代人的努力北极星取得了辉煌成就，四次获得国家优质产品最高奖，近十几年来北极星又先后获得中国首批十大“驰名保护”、“中国名牌产品”、“商务部重点培育和发展的出口名牌”和“中华老字号”等一系列荣誉称号，为地方经济发展做出了突出贡献。

经过近百年的不断开拓和发展，北极星具有较强的技术开发和雄厚的机械、电子、木业加工能力，能够大规模生产加工钟表及零部件，是中国唯一具有钟和表综合生产能力且配套完整、品种齐全的加工制造企业。产品主要有机械钟、手表、石英钟、技术用钟4个产品板块，以及宝石和弹性元件2个配套产品，其中，机械钟已形成八大系列上百个花色品种，堪称中国的“钟王”，其精湛的制造工艺在国内同行业处于领先地位，是迄今为止国内规模最大，世界品种最全的机械钟生产基地。

为适应市场竞争的需要，2001年，组建了烟台北极星国有控股有限公司，采取“关闭破产一批、重组整合一批、做强做大一批”三步走战略，推动北极星逐步由重点解决历史遗留问题转向加快企业发展上来。目前，前两步走基本完成，在具体实施过程中积极为发展打基础，通过控股公司的投资和重组，组建了烟台北极星中信机械有限公司、烟台北极星石英钟有限公司、烟台北极星表业有限公司、烟台钟表研究所有限公司、烟台北极星荣华钟业有限公司、烟台海鸥表业有限公司、烟台北极星华晶宝石有限公司、烟台北极星计时仪器有限公司、烟台北极星弹性元件有限公司、中法合资的烟台北极星高基时间同步技术有限公司等子公司。今后一个时期，重点加快实施第三步走战略，以发展为主题，加快经济增长方式转变，重点围绕“组织结构调整、市场结构调整、产品结构调整”三个调整开展工作。

2009年底，为充分发挥北极星制钟优势，打造百年品牌，北极星对生产钟类产品包括机械钟、石英钟、技术用钟等的资源进行了重组，组建了烟台北极星股份有限公司，进一步优化了北极星组织结构和资源配置，提高了企业经济效益，为推动北极星向高新技术企业转型创造了条件。

2012年初，市政府已经确定将重点支持北极星老品牌的振兴和发展，相关部门正在制定品牌振兴方案，采取多种措施加快发展步伐。按照市政府的总体部署和要求，北极星将加快改革改制步伐，重点围绕机械钟、手表、技术用钟、石英钟的资源进一步重组优化、深化结构调整，通过实施退城进园解决历史遗留问题，加快更新设备、加快产品换代升级，聚集到园区内发展，努力将北极星的核心技术转化成核心竞争力，推动烟台钟表产业又快又好发展，同时积极向与钟表密切相关产业拓展，通过加大研发投入，实现跨越式发展，推动北极星向世界品牌行列迈进，将北极星打造成世界级的名牌。

英文翻译：In 1915, Mr. Li Dongshan, a national industrialist, founded Baoshi clock making factory in Yantai, which became the origin of China's mechanical clock making. The products were registered as "寳" trademark. In 1959, an international trademark "Polaris" was registered, which was officially put into use in 1960. After several generations of efforts, Polaris has made brilliant achievements and won the highest national award for high quality products four times. In recent years, Polaris has successively won a series of honorary titles such as China's first ten "well-known protection", "China's famous brand products", "export famous brand focused on Cultivation and development by the Ministry of Commerce" and "China Time-honored Brand", making outstanding contributions to the local economic development. After nearly a hundred years of continuous development and development, Polaris has strong technology development and strong mechanical, electronic and wood processing capabilities, and can produce and process clocks and spare parts on a large scale. It is the only processing and manufacturing enterprise in China with comprehensive production capacity of clocks and watches, complete supporting facilities and complete varieties. The products mainly include mechanical clock, watch, quartz clock and technical clock, as well as two supporting products of gemstone and elastic element. Among them, the mechanical clock has formed eight series of more than 100 varieties, which can be called the "king of clocks" in China. Its exquisite manufacturing technology is in the leading position in the same industry in China. It is the largest mechanical clock in China and the most complete one in the world so far Production base. In order to meet the needs of market competition, Yantai Polaris State Holding Co., Ltd. was established in 2001. The three-step strategy of "closing down and bankruptcy, restructuring and integration, and strengthening and expanding" was adopted to promote Polaris to gradually shift from focusing on solving historical problems to accelerating the development of enterprises. At present, the first two steps are basically completed. In the specific implementation process, we actively lay the foundation for development. Through the investment and restructuring of the holding company, we have established Yantai Polaris CITIC Machinery Co., Ltd., Yantai Polaris quartz clock Co., Ltd., Yantai Polaris watch Co., Ltd., Yantai Polaris Watch Research Institute Co., Ltd., Yantai Polaris ronghua clock Co., Ltd., Yantai seagull watch Co., Ltd Ltd., Yantai Polaris Huajing gemstone Co., Ltd., Yantai Polaris timing instrument Co., Ltd., Yantai Polaris elastic element Co., Ltd., Yantai Polaris high base time synchronization technology Co., Ltd. jointly invested by China and France. In the next period, we will focus on accelerating the implementation of the third step strategy, speed up the transformation of economic growth mode with development as the theme, and focus on the three adjustments of "organizational structure adjustment, market structure adjustment and product structure adjustment". At the end of 2009, in order to give full play to the advantages of Polaris clock system and build a century old brand, Polaris reorganized the resources for producing clock products, including mechanical clock, quartz clock, technical clock, etc., established Yantai Polaris Co., Ltd., further optimized the organizational structure and resource allocation of Polaris, improved the economic benefits of enterprises, and promoted the transformation of Polaris to high-tech enterprises Type B creates the conditions. At the beginning of 2012, the municipal government has determined to focus on supporting the revitalization and development of the old brand of Polaris. Relevant departments are developing brand revitalization programs and taking various measures to accelerate the development pace. According to the overall arrangement and requirements of the municipal government, Polaris will accelerate the reform and restructuring, focus on further restructuring and optimizing the resources of mechanical clocks, watches, technical clocks and quartz clocks, deepen the structural adjustment, solve the historical problems through the implementation of retreat into the park, accelerate the renewal of equipment, accelerate the upgrading of products, gather in the park for development, and strive to integrate the core technology of Polaris Technology into the core competitiveness, to promote Yantai watch industry fast and good development, at the same time, actively to the clock industry closely related to expand, through increasing R & D investment, to achieve leapfrog development, to promote Polaris to the ranks of world brands, Polaris will be built into a world-class brand.

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