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1964年，中国啤酒权威云集的产品评比会上，一种新产品击败中国所有的老牌啤酒，夺得第一。此啤酒因其泡沫丰富洁白如雪，口味持久溢香似花，遂命名为“雪花啤酒”。

2002年，华润雪花啤酒（中国）有限公司全力将雪花啤酒塑造成为全国品牌，雪花啤酒一直以清新、淡爽的口感，积极、进取、挑战、创新的品牌个性深受到全国消费者的普遍喜爱，成为当代年轻人最喜爱的啤酒品牌。

2007年9月，国家工商行政管理总局商标局认定“雪花”商标为“中国驰名商标”。

2005年至2010年，雪花啤酒连续六年蝉联中国啤酒行业单品销量第一的桂冠。2006年雪花啤酒的品牌价值达到111.85亿元，经过短短五年的发展，2011年雪花品牌价值增加近350多亿，达463.68亿元，位列《2011年中国最具价值品牌排行榜》第29位，雪花啤酒成为中国成长最快、最具价值的啤酒品牌。

2008年至2011年，雪花啤酒连续四次作为全国政协会议用酒。在2011年，雪花啤酒成为全国人大会议用酒，得到了全国人大、政协委员等社会各界的广泛赞誉。

关于华润雪花啤酒（中国）有限公司

华润雪花啤酒（中国）有限公司成立于1994年，是一家生产、经营啤酒的全国性的专业啤酒公司。总部设于中国北京。其股东是华润创业有限公司和全球第二大啤酒集团SABMiller。目前华润雪花啤酒在中国经营约80家啤酒厂，旗下含雪花啤酒品牌及30多个区域品牌共占有中国啤酒市场的21%份额。2011年华润雪花啤酒销量达到1024万千升，公司总产销量连续六年遥遥领先国内其他啤酒企业。2011年雪花单品牌销量达到917万千升，巩固了其作为全球领先啤酒品牌的地位。

关于华润创业有限公司

华润创业有限公司于香港聯合交易所挂牌，为香港恒生指數成份股之一。本集团专注于中国内地及香港的消费品业务，包括零售、啤酒、食品及饮品业务。

关于SABMillerplc

SABMiller是世界上最大的啤酒公司之一，在伦敦和约翰内斯堡股票市场分别上市，总部设在英国伦敦。SABMiller从事着大规模的啤酒和其他饮料的生产和销售，业务遍及世界六大洲，在75个国家里拥有一百多个啤酒厂，两百多个啤酒品牌，年啤酒销量达2180万吨。SABMiller的生产管理在国际上享有很高的声誉，并被认为是非常善于在新兴市场运作的公司。在许多进入的国家中，SABMiller的品牌组合和市场份额都处于领导地位。

英文翻译：In 1964, a new product beat all the old brands of beer in China and won the first place at the product appraisal meeting where the Chinese beer authorities gathered. The beer is named "Snow Beer" because its foam is rich, white and snowy, and its flavour is long lasting. In 2002, China Resources Snow Beer (China) Co., Ltd. made every effort to shape snow beer into a national brand. Snow beer has always been popular with consumers all over the country for its fresh and light taste, positive, enterprising, challenging and innovative brand personality, and has become the favorite beer brand of young people. In September 2007, the Trademark Office of the State Administration for Industry and Commerce recognized the "snowflake" trademark as "China's well-known trademark". From 2005 to 2010, snowflake beer ranked first in the sales volume of single products in China's beer industry for six consecutive years. In 2006, the brand value of snow beer reached 11.185 billion yuan. After just five years of development, the brand value of snow beer increased by nearly 35 billion yuan to 46.368 billion yuan in 2011, ranking 29th in the list of the most valuable brands in China in 2011. Snow beer has become the fastest growing and most valuable beer brand in China. From 2008 to 2011, snow beer has been used for four consecutive sessions of the CPPCC National Committee. In 2011, snow beer became the liquor for the National People's Congress, and was widely praised by the National People's Congress, CPPCC members and other social sectors. About China Resources Snow Beer (China) Co., Ltd. China Resources Snow Beer (China) Co., Ltd. was founded in 1994. It is a national professional beer company that produces and manages beer. Headquartered in Beijing, China. Its shareholders are China Resources venture Co., Ltd. and SABMiller, the world's second largest beer group. At present, Cr Snow Beer operates about 80 breweries in China, and its brands including snow beer and more than 30 regional brands account for 21% of the beer market in China. In 2011, the sales volume of Cr Snow Beer reached 1.24 million kiloliters, and the company's total production and sales volume were far ahead of other domestic beer enterprises for six consecutive years. In 2011, the sales volume of snowflake single brand reached 9.17 million kiloliters, consolidating its position as the world's leading beer brand. About the listing of China Resources venture Co., Ltd. on the stock exchange of Hong Kong, which is one of the constituent stocks of Hong Kong Hang Seng Index. The group focuses on consumer goods business in mainland China and Hong Kong, including retail, beer, food and beverage business. SABMiller PLC SABMiller is one of the largest beer companies in the world. It is listed on the stock markets of London and Johannesburg respectively, with its headquarters in London, UK. SABMiller is engaged in the production and sales of large-scale beer and other drinks, with business covering six continents in the world. It has more than 100 breweries and more than 200 beer brands in 75 countries, with annual beer sales reaching 21.8 million tons. SABMiller's production management enjoys a high reputation in the world and is considered to be very good at operating in emerging markets. SABMiller's brand mix and market share are leading in many of the countries it enters.

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