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“波司登”品牌是本集团的主打品牌，也是中国纺织工业联合会认定的“中国纺织服装领军品牌”，2007年9月被国家质量监督检验检疫总局、中国名牌战略推进委员会联合评定为“中国世界名牌产品”。2015年12月，国家质检总局、中国品牌建设促进会联合央视发布2015年中国品牌价值评价结果，波司登品牌强度达到923.00，品牌价值达到207.25亿元。

波司登积极贯彻国际标准，先后通过中国环境标志产品认证、ISO9001：2000质量管理体系认证和ISO14001环境管理体系认证，2008年11月获得中国质量协会“全国质量奖”。波司登羽绒服设计风格简约、自然、飘逸，1997年以来每年均代表中国防寒服向世界发布流行趋势，促进羽绒服从臃肿向休闲化、时装化的变革。2011年4月，中国工业经济联合会授予波司登“中国工业大奖”。迄今，企业集“中国世界名牌产品”“全国质量奖”“中国工业大奖”于一身，彰显实践名牌战略、卓越管理和自主创新方面的成就和活力。

波司登全力打造国际化品牌，已成为NIKE、COLUMBIA、NORTHFACE、BOSS、TOMMY、GAP、ELLE等国际品牌的合作伙伴，产品成功打入英国、意大利等多个国家和地区市场。

英文翻译："Bosden" brand is the main brand of the group, and also the "leading brand of Chinese textile and clothing" recognized by China Federation of textile industry. In September 2007, it was jointly evaluated as "China world famous brand" by General Administration of quality supervision, inspection and quarantine and China Famous Brand Strategy Promotion Committee. In December 2015, AQSIQ and CBPA jointly released the 2015 China brand value evaluation results. The brand strength of bosden reached 923.00 and the brand value reached 20.725 billion yuan. Bosden has actively implemented international standards, successively passed the certification of China's environmental labeling products, ISO9001:2000 quality management system and ISO14001 environmental management system, and won the "National Quality Award" of China Quality Association in November 2008. Bosden's down jacket design style is simple, natural and elegant. Since 1997, it has released the fashion trend to the world on behalf of China's cold clothing every year, and promoted the change from plumage to leisure and fashion. In April 2011, China Federation of industrial economics awarded bosden "China Industrial Award". So far, the enterprise has integrated "China world famous brand products", "National Quality Award" and "China Industrial Award" to highlight the achievements and vitality in the practice of famous brand strategy, excellent management and independent innovation. Bosden has made great efforts to build an international brand, and has become a partner of international brands such as Nike, Colombia, northface, boss, Tommy, gap, Elle, etc. its products have successfully entered many countries and regional markets such as the UK and Italy.

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