【瑞麒Swiky是哪个国家的品牌？】

瑞麒Swiky是什么牌子？「瑞麒Swiky」是深圳市瑞麒珠宝首饰有限公司旗下著名品牌。该品牌发源于广东省深圳市，由创始人钟武成在2003-10-21期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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SWIKY集团组建于2000年，旗下拥有深圳市瑞麒珠宝首饰有限公司、深圳市金瑞麒珠宝首饰有限公司、深圳SWIKY连锁机构、香港瑞麒珠宝首饰有限公司。集团专注于珠宝首饰及周边产品业务，是集珠宝首饰研发设计、生产、批发、零售及周边产品业务于一体的综合企业集团。

创建于2003年的深圳市瑞麒珠宝首饰有限公司（简称：深圳瑞麒），主营黄金、k金、铂金、硬千足金等首饰批发业务，市场覆盖全国各省区、直辖市，是目前国内规模较大的珠宝首饰流通商之一。

经过近十年的市场拓展，深圳瑞麒销售市场遍布全国各地，不但在各省区拥有各级代理商和经销商，而且与国内各大零售商建立了战略供货合作，形成了多方位、立体化的销售网络。

深圳市金瑞麒珠宝首饰有限公司（简称：金瑞麒）经过2012年再造升级后，公司下属黄金厂、k金厂和铂金厂拥有技术工人1200多人，聘用国际国内优秀设计师、高级技师50多人。

金瑞麒持“创新”理念，在时尚黄金工艺技术上获得了突破性进展，创造性研发推出的“镂空”、“精细批花”、“蕾丝花边”、“复合立体结构”、“拉砂”等工艺造就了“酷gold”时尚黄金。金瑞麒在时尚K金和精品铂金首饰研发生产方面也具优势，在首饰业界具有广泛的影响力。

SWIKY连锁机构作为香港瑞麒珠宝首饰有限公司在国内的分支机构，专注于国内珠宝首饰零售业务。SWIKY品牌定位于高中端市场，风格定位“时尚”、“精品”。目前市场网络遍布全国各地，零售终端近200家，“时尚”、“精品”的品牌理念已根植于消费市场。

SWIKY在零售终端推行的 “五星导购”、“五星店长”店务管理模式创新了零售运营管理模式，广受同行效仿。SWIKY连锁机构专注于营销模式和运营模式的创新，计划在未来数年内发展成为具有相当规模、国内颇具盈利能力的零售连锁机构之一。

英文翻译：Swiky group was established in 2000. It owns Shenzhen Ruiqi Jewelry Co., Ltd., Shenzhen jinruiqi Jewelry Co., Ltd., Shenzhen swiky chain organization and Hong Kong Ruiqi Jewelry Co., Ltd. The group focuses on jewelry and peripheral product business. It is a comprehensive enterprise group integrating R & D, design, production, wholesale, retail and peripheral product business of jewelry. Founded in 2003, Shenzhen Ruiqi Jewelry Co., Ltd. (hereinafter referred to as Shenzhen Ruiqi) is mainly engaged in the wholesale business of gold, K-gold, platinum, hard gold and other jewelry. Its market covers all provinces, regions and municipalities directly under the central government. It is one of the largest jewelry distributors in China. After nearly ten years of market expansion, Shenzhen Ruiqi's sales market has spread all over the country. It not only has agents and distributors at all levels in all provinces and regions, but also has established strategic supply cooperation with major domestic retailers, forming a multi-dimensional and three-dimensional sales network. After reconstruction and upgrading in 2012, Shenzhen jinruiqi Jewelry Co., Ltd. (hereinafter referred to as "jinruiqi") has more than 1200 technical workers in its gold factory, K gold factory and platinum factory, and employs more than 50 international and domestic excellent designers and senior technicians. With the concept of "innovation", jinruiqi has made a breakthrough in the technology of fashion gold technology. The "hollow", "fine batch", "lace", "composite three-dimensional structure" and "pulling sand" technologies created "cool gold" fashion gold. Jinruiqi also has advantages in the R & D and production of fashion K-gold and boutique platinum jewelry, and has a wide influence in the jewelry industry. Swiky chain, as a branch of Hong Kong Ruiqi Jewelry Co., Ltd. in China, focuses on domestic jewelry retail business. Swiky brand is positioned in the high and middle end market, and its style is positioned as "fashion" and "boutique". At present, the market network is all over the country, with nearly 200 retail terminals. The brand concept of "fashion" and "boutique" has been rooted in the consumer market. Swiky's "five-star shopping guide" and "five-star store manager" store management mode in the retail terminal innovates the retail operation management mode and is widely imitated by peers. Swiky chain organization focuses on the innovation of marketing mode and operation mode, and plans to develop into one of the retail chain organizations with considerable scale and domestic profitability in the next few years.

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