【敦煌是哪个国家的品牌？】

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上海民族乐器一厂座落在上海市西南角的七宝镇联明路400号。七宝镇是有一千多年历史的文化古镇，是上海独具特色的一大景观旅游点，颇有几分“小桥流水幽径通，云雾深处有人家”的情趣。敦煌乐器素来与民族文化密切关连，她的缔造者--上海民族乐器一厂，1958年始建于江南文化名胜城隍庙--1969年移至沪上赏梅佳地莘庄--2003年10月再迁至文化古镇七宝，虽几经易址，但所到之处，敦煌琴韵之声萦绕上空，不绝于耳。今落户于七宝，乃天作之合，敦煌乐器与文化古镇交相辉映，可谓珠联璧合。

自中国民族乐器制造业的品牌--“敦煌”诞生之日起，她就与上海民族乐器一厂彼此相连，息息相关。敦煌是一种艺术，敦煌是一宗遗书，敦煌是一段历史，敦煌是一个奇妙的组合。敦煌壁画中千百种手持乐器的飞天形象，深深震撼了上海民族乐器一厂建厂者的心灵……。随着“敦煌”女神的落户，敦煌香音之神伴着她的琴和琴声飞向神州大地，飞向海角天涯。

上海民族乐器一厂是目前我国生产规模最大、品种最齐全、技术和综合实力最强的民族乐器生产企业。企业拥有从业人员700余人，拥有多名全国最著名的乐器制作高级技师，各类技师、高级工、中级工占企业人员的近20%。企业拥有三个控股子公司：上海敦煌乐器有限公司、瑰宝乐器有限公司、兰考上海牡丹乐器有限公司。

企业主要生产弹、拉、吹、打等各类民族乐器。主要产品有：古筝、琵琶、二胡、阮、月琴、柳琴、扬琴、马头琴、笛、箫、笙、马林巴、锣、鼓等，花色品种100多个，年产各类乐器15余万件。产品远销日本、美国、加拿大、新加坡、马来西亚、澳大利亚和港、澳、台等国家和地区。

上海民族乐器一厂以生产“敦煌牌”民族乐器而著名，“敦煌”品牌在中国民族乐器界久负盛誉。曾多次荣获国家银质奖、轻工部优质产品奖和上海市优质产品奖；荣获全国古筝、琵琶、二胡制作比赛一、二、三等奖；“敦煌”商标2001年和2004年连续二届被评定为上海市著名商标。

近年来，企业坚持“以市场为龙头，以品牌经营战略为核心，以研发生产与文化传承为两翼，充分整合和利用社会资源，推动企业新一轮发展”的经营方针。注重内部管理和市场营销策略的提升，坚持品牌战略，通过树立品牌形象，提升产品附加值，保障市场的拓展；坚持文化营销思路；坚持占领制高点，填补空白点，扬长避短，趋利避害的策略；坚持低成本的扩张策略；坚持利益驱动机制；坚持新品开发和技术、质量的领先。

英文翻译：Shanghai No. 1 national musical instrument factory is located at No. 400, Lianming Road, Qibao town, southwest corner of Shanghai. Qibao town is a cultural ancient town with a history of more than one thousand years. It is a unique scenic spot in Shanghai. It has a taste of "small bridges, flowing water and paths, and people in the clouds". Dunhuang musical instruments can be heard without end. It is closely related to national culture. Her founder, Shanghai national musical instrument factory, was built in 1958. It was built in Town God's Temple, a cultural attraction in Town God's Temple. In October, it moved to Shanghai to enjoy the plum blossom place. Xhenzhuang, in October, moved to the seven treasures of the cultural ancient town. Although it was easily accessible, the sound of Dunhuang's piano ringing was lingering in the air. Today, it is a perfect match to be settled in Qibao. Dunhuang musical instruments and cultural ancient towns are mutually complementary, which can be said to be a perfect match. Since the birth of Dunhuang, the brand of China's national musical instrument manufacturing industry, it has been closely linked with Shanghai No. 1 national musical instrument factory. Dunhuang is a kind of art. Dunhuang is a legacy. Dunhuang is a period of history. Dunhuang is a wonderful combination. The images of thousands of hand-held musical instruments in Dunhuang frescoes have deeply shocked the hearts of the builders of Shanghai No. 1 national musical instrument factory. With the settlement of the "Dunhuang" goddess, the God of Dunhuang Xiangyin flew to the land of Shenzhou and the ends of the world with her Qin and its sound. Shanghai No. 1 national musical instrument factory is the largest production scale, the most complete varieties, the strongest technology and comprehensive strength of national musical instrument production enterprises in China. The company has more than 700 employees and many of the most famous senior musical instrument production technicians in the country. All kinds of technicians, senior workers and intermediate workers account for nearly 20% of the company's personnel. The company has three holding subsidiaries: Shanghai Dunhuang musical instrument Co., Ltd., treasure musical instrument Co., Ltd. and Lankao Shanghai Peony musical instrument Co., Ltd. The company mainly produces various kinds of national musical instruments such as playing, pulling, blowing and playing. The main products are guzheng, pipa, erhu, Ruan, Yueqin, Liuqin, Yangqin, Matouqin, flute, Xiao, Sheng, malimba, gongs, drums, etc. there are more than 100 varieties of flowers and colors, with an annual output of over 150000 pieces of various musical instruments. Products are exported to Japan, the United States, Canada, Singapore, Malaysia, Australia and Hong Kong, Australia, Taiwan and other countries and regions. Shanghai No. 1 national musical instrument factory is famous for producing "Dunhuang brand" national musical instruments, and "Dunhuang" brand has a long reputation in the field of Chinese national musical instruments. It has won the national silver award, the high-quality product award of the Ministry of light industry and the high-quality product award of Shanghai for many times, the first, second and third prizes of the national zither, Pipa and erhu production competition, and the "Dunhuang" trademark was rated as a famous trademark of Shanghai for two consecutive years in 2001 and 2004. In recent years, the enterprise adheres to the business policy of "taking the market as the leader, brand management strategy as the core, R & D production and cultural heritage as the two wings, fully integrating and utilizing social resources, and promoting a new round of development of the enterprise". Pay attention to the promotion of internal management and marketing strategy, adhere to the brand strategy, enhance the added value of products and guarantee the expansion of the market by establishing the brand image; adhere to the cultural marketing idea; adhere to the strategy of occupying the commanding height, filling in the blank, developing the strengths and avoiding the weaknesses, pursuing the advantages and avoiding the disadvantages; adhere to the low-cost expansion strategy; adhere to the interest driven mechanism; adhere to the new product development and technology, quality Leading in quantity.

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