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紫罗兰Violet发展历程

1995年

1995年前，以当地个体工商协会的名义生产和销售产品，因产品做工精良，注重诚信，紫罗兰产品销往各地华联商厦等高端店面；1995年5月16日，南通紫罗兰卧室用品有限公司正式成立。

1998年

紫罗兰家纺全面启动品牌战略，开创行业品牌化运营之先河，率先采用专卖店的终端连锁加盟的渠道模式。

2000年

紫罗兰专门设立产品研发中心，为公司一级部门，强化了公司的自主研发设计。

2002-2007年

2002年，紫罗兰家纺被评为“江苏省著名商标”、“全国质量稳定产品”；2004年荣获“江苏省名牌”、“江苏省优秀民营企业”、“江苏省重合同守信用企业”、“江苏省质量诚信企业”等荣誉称号。产品正式出口欧美、中东、东南亚等40多个国家。2005年，紫罗兰家纺被推选为中国家纺协会常务理事单位、南通市家纺商会会长单位。2006年，被中国纺织品商业协会评为“消费者喜爱的家居纺织品”；2007年，获得“国家免检产品”等称号；通过了GB/T28001-2001国际职业健康安全管理体系认证、ISO14001-2004国际环境管理体系认证；获得了生态纤维制品标志证明商标准用证；紫罗兰家纺设计师，荣获“中国民族家纺设计大赛”金奖。

2008年

紫罗兰家纺开展多品牌运作，旗下拥有了紫罗兰、G.P、爱她@良品三大品牌；6月，联合国环境亲善大使、著名影视明星周迅倾情代言紫罗兰；7月，新版《红楼梦》中饰演“宝黛钗”的三人同时代言“爱她@良品”；同年，紫罗兰被评为中国500最具价值品牌；荣获江苏省质量奖；取得了江苏省AAA级标准化良好行为证书；在“张謇杯”中国国际家纺设计大赛中荣获金奖。

2010年

紫罗兰家纺被评为“中国优秀家纺品牌”TOP5；经省教育厅批准设立南通大学和南京艺术学院企业研究生工作站，并被评为江苏省研究生工作站示范基地。

2011年

2011年2月16日，紫罗兰家纺正式更名为“紫罗兰家纺科技股份有限公司”，开始了新的转型升级征程。

2011年3月，被评为“江苏省平安企业”；9月，被评为“江苏省重点培育和发展的国际知名品牌”以及“江苏省服装（家纺）自主品牌三十强企业”；10月，公司技术中心被认定为“省级企业技术中心”；12月，公司被中国纺织工业联合会评定为AAA诚信企业。

2012年

紫罗兰被评选为“江苏省企业文化建设示范单位”；7月，陈永兵董事长被评选为中华民营企业联合会副会长；8月，公司被认定为“江苏省高新技术企业”；9月，陈永兵董事长被评选“江苏纺织服装2011--2012年度创新人物”；10月，第八届张謇杯中国国际家用纺织产品设计大赛，紫罗兰公司获银奖1项，铜奖1项，优秀奖2项，单项奖2项；11月，紫罗兰家纺被国家工信部、中国纺织工业联合会认定为国家“重点跟踪培育的服装“家纺自主品牌企业”；同年12月，紫罗兰家纺荣获中国纺织工业联合会“产品开发贡献奖”。
Violet科技代表作——生机家纺

紫罗兰家纺秉承“科技与时尚”的发展理念，将品牌传统文化的继承和发展融入科技元素，培养和引进了一批充满活力的研发人才，形成一支颇具规模的“凝心聚力，积极探索”的研发团队，还与苏州大学，南京医科大学强强联手，深入研究生机家纺对人类睡眠的改善。

紫罗兰家纺首创无菌科技家纺事业，不仅拥有自己研发的特色设备，还取得了多项国家发明专利权，能够给消费者提供个性化服务模式，带来全新的体验。紫罗兰生机家纺融合了高科技抗菌、抑菌原理，采用高科技纳米技术纳米银离子、益生菌、芦荟、有机整理剂等抗菌系列产品，经过20次洗涤后，对家纺产品的抑菌率仍高达百分之九十五，给人们的健康睡眠带来了充分的保障。

紫罗兰生机家纺提供无菌清洗及养护、加香的特色后续服务，对于抑菌率较低的产品，通过无菌洗涤处理，可以恢复产品原有的抑菌功能，让消费者享受到长期健康的无菌睡眠，紫罗兰无菌清洗店除了提供无菌技术处理外，还能提供胶原蛋白、VCVE、硒、柔软剂、芦荟、各种加香等个性化添加服务，让你在安睡的过程中仿佛SPA一样达到保养、保健的作用。

紫罗兰家纺以科技为画笔，维纳斯的爱与美为灵魂，将意大利的浪漫柔情和中华民族的独特刺绣自然的描绘在家中的床上，真正实现了爱、美、家的完美结合，为振兴中国的民族工业奉献了力量。

英文翻译：Violet violet's development history before 1995, it produced and sold products in the name of local individual industry and Commerce Association. Because of its excellent workmanship and integrity, violet's products were sold to high-end stores such as Hualian Commercial buildings. On May 16, 1995, Nantong violet bedroom products Co., Ltd. was officially established. In 1998, violet home textile launched the brand strategy in an all-round way, and pioneered the brand operation of the industry, taking the lead in adopting the channel mode of terminal chain of exclusive stores. In 2000, violet set up a special product R & D center, which is the first level Department of the company and strengthens the independent R & D and design of the company. From 2002 to 2007, in 2002, violet home textile was awarded "Jiangsu famous brand", "national quality stable product"; in 2004, it was awarded "Jiangsu famous brand", "Jiangsu excellent private enterprise", "Jiangsu contract and credit enterprise", "Jiangsu quality and integrity enterprise" and other honorary titles. The products are officially exported to more than 40 countries in Europe, America, the Middle East, Southeast Asia, etc. In 2005, violet home textile was elected as executive director unit of China Home Textile Association and chairman unit of Nantong home textile chamber of Commerce. In 2006, it was rated as "consumer favorite home textile" by China Textile Business Association; in 2007, it was awarded the title of "national inspection free product"; it passed the GB / T28001-2001 international occupational health and safety management system certification, ISO14001-2004 international environmental management system certification; it was awarded the standard certificate of ecological fiber product certification; it was awarded the title of violet home textile designer“ Gold medal of China National Home Textile Design Competition. In 2008, violet home textile launched a multi brand operation, with three major brands of violet, G.P. and aishe @ liangpin; in June, Zhou Xun, the United Nations Environmental goodwill ambassador and famous movie star, spoke for violet; in July, three people who played "baodaichai" in the new version of dream of the Red Chamber spoke for "aishe @ liangpin"; in the same year, violet was rated as the most valuable brand in China 500; Rong He won the quality award of Jiangsu Province, the AAA class certificate of good behavior of standardization of Jiangsu Province, and the gold medal in "Zhangjian Cup" China international home textile design competition. In 2010, violet home textile was rated as the top 5 of "China's excellent home textile brand"; with the approval of the Provincial Department of education, Nantong University and Nanjing art college enterprise graduate workstation were established, and it was rated as the demonstration base of graduate workstation in Jiangsu Province. On February 16, 2011, violet home textile officially changed its name to "violet Home Textile Technology Co., Ltd." and started a new transformation and upgrading journey. In March 2011, it was rated as "Jiangsu safe enterprise"; in September, it was rated as "Jiangsu Key Cultivation and development of international famous brands" and "Jiangsu clothing (home textile) independent brand top 30 enterprises"; in October, the company's technology center was recognized as "provincial enterprise technology center"; in December, the company was rated as AAA credit enterprise by China Textile Industry Federation. In 2012, violet was selected as "Jiangsu enterprise culture construction demonstration unit"; in July, Chen Yongbing, chairman of the board of directors, was selected as vice president of China Federation of private enterprises; in August, the company was recognized as "Jiangsu high tech enterprise"; in September, Chen Yongbing, chairman of the board of directors, was selected as "Jiangsu textile and garment 2011-2012 innovation figure"; in October, the eighth Zhangjian cup of China International Home Textile In the textile product design competition, violet company won one silver award, one copper award, two excellent awards and two single awards; in November, violet home textile was recognized as the "clothing independent brand enterprise" by the Ministry of industry and information technology of the people's Republic of China and China Textile Industry Federation; in December of the same year, violet home textile won the "product development contribution award" of China Textile Industry Federation. Violet home textile, a masterpiece of violet science and technology, adheres to the development concept of "science and fashion", integrates the inheritance and development of traditional brand culture into scientific and technological elements, cultivates and introduces a group of dynamic R & D talents, forms a large-scale R & D team of "focus, active exploration", and also works with Suzhou University and Nanjing Medical University To study the improvement of human sleep by vital home textile. Violet home textile is the first sterile technology home textile enterprise. It not only has its own research and development of special equipment, but also has obtained a number of national invention patents, which can provide consumers with personalized service mode and bring a new experience. Violet vitality home textile integrates high-tech antibacterial and bacteriostatic principles. It adopts high-tech nano silver ion, probiotics, aloe, organic finishing agent and other antibacterial series products. After 20 times of washing, the bacteriostatic rate of home textile products is still as high as 95%, which brings full protection to people's healthy sleep. Violet vitality home textile provides special follow-up services of aseptic cleaning, maintenance and fragrance. For products with low bacteriostatic rate, through aseptic washing treatment, the original bacteriostatic function of the product can be restored, so that consumers can enjoy long-term and healthy aseptic sleep. Besides aseptic technical treatment, violet aseptic cleaning shop can also provide collagen, vcve, selenium, softener, Lu Meta, all kinds of incense and other personalized add services, let you in the process of sleeping like spa to achieve the role of maintenance and health care. With technology as the brush and Venus' love and beauty as the soul, violet home textile depicts the romantic tenderness of Italy and the unique embroidery nature of the Chinese nation on the bed of the home, truly realizing the perfect combination of love, beauty and home, and contributing to the revitalization of China's national industry.

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