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在北京王府井大街上，有一座独具匠心、设计别致的建筑，门店正面以一张女士秀美的脸庞，加之一头飘逸的长发，背景为红、白、蓝、黑四条波浪，展示人们追求美、崇尚美的境界。

“四联”是国有大型美发美容企业，隶属于北京新北方旅游产业发展有限责任公司。“四联”在几十年的发展中，以精湛的技术和独特的服务方式，吸引了大批顾客，走过了一条不平凡的道路。

四联远道而来

五十年代，首都北京正在大规模建设，但是服务业发展较为缓慢。为支援北京建设，从上海挑选了“华新”、“紫罗兰”、“云裳”、“湘铭”四家理发名店，组成“四联理发馆”，于1956年迁来北京，坐落在王府井大街金鱼胡同33号。7月27日正式开张营业。

“四联”迁京，引进了精良的理发设备和高超的理发技艺，其中从上海引进的十把纯正的美国理发椅。“四联”独特的服务，把南方理发的细腻、时尚与北方理发的朴实、庄重相互融合，创作出的发型美而不艳，秀丽清新，很快受到首都各界人士的欢迎，享有了很高的声誉。

四联充满生机与活力

随着改革开放的深人，京城理发业从计划经济的垄断型转向市场经济的竞争型，开始进入新的发展阶段。在改革开放中，“四联”充满生机与活力。1978年至1984年，四联理发馆先后两次装修，扩大了营业面积，增加了服务项目。特别是1984年，“四联”从日本潼州株式会社引进了全套美发美容设备，成为较早从国外引进设备的理发馆。“四联理发馆”也更名为“四联美发厅”，并增加了美容项目，为京城美容业填补了空白，轰动了改革开放初期的京城。改造后的四联美发厅，加强与日本、德国、法国等国家和香港地区同行业之间的技术交流，先后创造出颇受顾客欢迎的新颖发型近500余种。

1994年因王府井大街市政改造，“四联”临时搬到王府井大街223号清华园浴池二楼营业，尽管营业面积、经营环境都不如以前，但是“四联”的老顾客还是一如既往地支持着“四联”，关心着“四联”。

“四联”为了在激烈的市场竞争中，取得更好的规模效益，1998年与“美白美发厅”强强联合，优势互补，并先后建立了四家分店，实行统一管理、统一规范服务、统一标识、统一着装、统一进货。“四联”较早建立消费卡制度，推出了金卡和银卡，持卡消费大大方便了顾客，为四联销售开创了新的一页。

四联名店光芒四射

“四联”历经沧桑40余载，虽然经历了多次迁移，但是“四联”的风格没变，“四联”的特色没变，“四联”拥有一批忠实的顾客，“四联”名店的业绩依旧。

“四联”今天的成就，靠的是她拥有精良的技术设备，靠的是她精湛、雄厚的技术力量。女活儿特级技师高在宏、陈才厚、李英、吴少卿都是特级理发技师。他们都有精湛的技艺和独特的造型手段，特别是高在宏能双手盘卷，左右开弓，一时轰动全行业。 “四联”男活儿有“四大名旦”之说——康邦章、杨敬贵、邓继科、田永源都各有绝活，做出的发型接茬精细、色调均匀、两鬓齐圆、层次协调、发型美观、牢固持久。北京市劳动模范吴永亮，六十年代就在北京理发业崭露头角，他的一手握刷，一手执梳的梳理技艺，令许多行家称道。“四联”的后起之秀，多 人次参加亚洲、北京市等大型美发美容大赛，取得了优异成绩，获“劳动技术能手”称号和技师及高级技师职称。40年来，“四联”先后培养出12名美发高级技师、15名美发 技师、4名美容技师及数十名高级美发师、美容师和1名国家二级美发评委、6名北京市理发业职业考评员。

“四联”还因其美发具有细腻典雅的艺术风格，吸引着不同层次的顾客。她的修剪手法采用了国际较为流行的分层分块精细修剪法，剪出的头发层次 分明、活而不乱、潇洒自然。综合运用了美学心理学等知识，强调发型与服装、体态的和谐，发型与时尚、职业的和谐。经“四联”设计制作的发型，都会使顾客感到自信、大方和时尚。

四联谱写新篇章

1999年8月，“四联”投资200多万元重新建成的精品店，坐落在王府井大街188号，以崭新面貌迎接八方顾客。新“四联”从外观设计到内部装潢，从美发设施到技术力量，都是出色的。独特的建筑设计成为王府井大街上一个新的亮点，谱写着“四联”的新篇章。

“四联”迁入王府井大街后，根据顾客不同的需求，重新设计了经营布局，一层“女宾理发”，二层“男宾理发”、三层“美容室”，同时设立了男宾美发的“贵宾厅”和女宾美发的“名人室”，为不同的消费者提供了不同的消费需求。

“四联”并不满足已有的成就，1999年，“四联”开辟了以吸引时尚青年为主的“新概念工作室”，针对年轻女性顾客的不同情况及具体要求，采取了以新的思维方法、新的设计理念、新的创意形式、新的信息发布为主导的工作模式，推出了新的服务品牌，迎合了当代青年追求个性的潮流，受到了众多青年消费者的欢迎。

英文翻译：On Wangfujing Street in Beijing, there is a unique and unique building. On the front of the store, there is a beautiful face of a lady and a long flowing hair. The background is red, white, blue and black waves, which show people's pursuit of beauty and respect for beauty. "Four union" is a state-owned large-scale hairdressing and beauty enterprise, subordinate to Beijing New North Tourism Industry Development Co., Ltd. In the development of several decades, "four couplets" has attracted a large number of customers with exquisite technology and unique service methods, and has gone through an extraordinary road. In the 1950s, the capital of Beijing was under construction on a large scale, but the development of service industry was relatively slow. In order to support the construction of Beijing, four famous barbershops, namely "Huaxin", "violet", "yunshang" and "Xiangming", were selected from Shanghai to form the "four union barbershop", which moved to Beijing in 1956 and is located at No. 33, Jinyu alley, Wangfujing Street. It opened on July 27. "Four couplets" moved to Beijing, introducing excellent barber equipment and superb barber skills, including ten pure American barber chairs imported from Shanghai. The unique service of "four couplets" integrates the delicacy and fashion of hairdressing in the South with the simplicity and solemnity of hairdressing in the north. The hair style created is beautiful but not brilliant, beautiful and fresh. It is very popular with people from all walks of life in the capital and enjoys a high reputation. With the deepening of reform and opening up, the hairdressing industry in Beijing has changed from the monopoly type of planned economy to the competitive type of market economy and entered a new stage of development. In the course of reform and opening up, the "four federations" are full of vitality. From 1978 to 1984, the four union barber shop was renovated twice in succession, expanding its business area and increasing its service items. In particular, in 1984, Silian introduced a complete set of hairdressing equipment from Tongzhou Co., Ltd., Japan, and became a barber shop that introduced equipment from abroad earlier. "Four union barbershop" was renamed "four union Salon", and beauty projects were added, which filled in a gap for the beauty industry in the capital and caused a sensation in the capital in the early days of reform and opening up. After the transformation, the four hair salons strengthened technical exchanges with Japan, Germany, France and other countries and Hong Kong in the same industry, and successively created more than 500 kinds of popular new hairstyles. In 1994, due to the municipal reconstruction of Wangfujing Street, the "four couplets" temporarily moved to the second floor of Qinghua garden bath at 223 Wangfujing Street for business. Although the business area and business environment are not as good as before, the old customers of the "four couplets" always support the "four couplets" and care about the "four couplets". In order to achieve better scale efficiency in the fierce market competition, "four couplets" and "whitening and hair salon" established four stores in 1998 with complementary advantages, which implemented unified management, unified standard service, unified logo, unified dress, and unified delivery. "Four couplets" established the consumption card system earlier, launched the gold card and the silver card, the card consumption greatly facilitated the customers, and created a new page for the sales of four couplets. After more than 40 years of vicissitudes, although it has experienced many migrations, the style of the four couplets has not changed, the characteristics of the four couplets have not changed, the four couplets have a group of loyal customers, and the performance of the four couplets is still the same. Today's achievements of "four couplets" depend on her excellent technical equipment and her exquisite and strong technical force. Gao Zaihong, Chen Caihou, Li Ying and Wu Shaoqing are all super hairdressers. They all have exquisite skills and unique modeling means, especially Gao Zaihong's two hand rolling, left and right bow, which caused a sensation in the whole industry. "Four federations" men's work has the theory of "four famous dans" - Kang bangzhang, Yang Jinggui, Deng Jike and Tian Yongyuan all have unique skills. The hair style they made is fine, uniform, round, coordinated, beautiful, firm and lasting. Wu Yongliang, a model worker in Beijing, rose to prominence in the hairdressing industry in the 1960s. His combing skill, with one hand holding brush and one hand holding comb, has been praised by many experts. The rising star of the "four couplets" has participated in many large hairdressing competitions in Asia, Beijing, etc. with excellent results, won the title of "labor technology expert" and the title of technician and senior technician. Over the past 40 years, the "four couplets" have trained 12 senior hairdressers, 15 hairdressers, 4 hairdressers, dozens of senior hairdressers, beauticians, 1 national second-class hairdresser and 6 professional assessors of Beijing hairdressing industry. "Four couplets" also attract customers of different levels because of its fine and elegant artistic style. Her pruning technique adopts the internationally popular layered and segmented fine pruning method, and the hair is cut with distinct layers, live but not disorderly, natural and unrestrained. With the comprehensive use of aesthetic psychology and other knowledge, it emphasizes the harmony between hair style and clothing, body style, hair style and fashion, career. The hair style designed and produced by "four couplets" will make customers feel confident, generous and fashionable. In August 1999, a new chapter was written by quadruplian. The boutique, which was rebuilt with an investment of more than 2 million yuan, is located at No. 188, Wangfujing Street, and welcomes customers with a new look. The new "four couplets" are outstanding in terms of appearance design, interior decoration, hairdressing facilities and technical strength. The unique architectural design has become a new bright spot in Wangfujing Street, composing a new chapter of "four couplets". After moving into Wangfujing Street, "four couplets" redesigned the business layout according to the different needs of customers. On the first floor, "female guest hairdresser", on the second floor, "male guest hairdresser", and on the third floor, "beauty salon". At the same time, "VIP Hall" for male guest hairdressing and "celebrity room" for female guest hairdressing were set up, which provided different consumer needs. "Four couplets" did not meet the existing achievements. In 1999, "four couplets" opened a "new concept studio" mainly to attract fashionable young people. According to the different situations and specific requirements of young female customers, it adopted a new thinking method, new design concept, new creative form and new information release as the leading working mode, and launched a new service brand to meet the needs of the local government The trend of pursuing individuality for youth has been welcomed by many young consumers.

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