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向阳坊食品国际连锁机构起源于台湾，1998年跨过海峡植根于充满人文气息、具有高度文化融合性的厦门。公司设立时，即引入全新的行销手法，以顾客导向为公司经营方向，结合中国传统文化习俗与欧、日烘焙精髓，争取不断创新，给客户带来焕然一新的感受。在产品上更全心投入研发工作，以优质的原材料用心生产出200多种面包、西点、蛋糕类产品。

同时引入国外最先进的生产设备；达到烘焙行业健康卫生标兵的食品生产加工条件；温馨标准的服务程序及阳光明媚的消费环境。我们所提供给客户的不仅是口味视觉绝佳的产品，而且是一种最安全、最满意、最贴心服务的向阳坊式烘焙文化消费新潮流。向阳坊将带领旗下200家连锁分店（含厦、漳、泉、福州、龙岩、北京）不懈努力，以便捷的社区分店、完善的物流配送系统和贴心服务，让向阳坊的微笑洒满中华大地。

1998年3月，向阳坊食品有限公司正式创立，为厦门乃至整个闽南市场带来全新的行业标准，领导行业发展。借合作伙伴30年中国传统糕饼、欧风西点的烘焙工艺与制造经验，并建立高标准烘焙连锁店。公司实行集研发、生产、销售、连锁于一体的经营模式，引进国外先进的产品生产线，聘请国内外著名的烘焙师和专业工艺师，形成一支技艺精湛、管理严格且稳定的专业烘焙团队。向阳坊跨越海峡，扎根八闽，并逐渐以精湛的技艺，丰富的产品系列和专业亲和的服务博得福建人民的青睐，承诺“服务产品双优，顾客厂家双赢”，成为竞争激烈的烘焙业中的领导品牌，企业陆续荣获福建省及全国优良食品评鉴金牌奖。

作为厦门烘焙行业的先驱者，向阳坊带来的技术工艺水平，直接提升行业的专业标准，为全行业规范运作奠定重要基础。

随着向阳坊对市场的精心引导，面包逐渐成为人们必不可少的日常食品，加上人们日渐意识到蛋糕、糕点等在婚礼、酒席、生日等宴会上的重要性，已经让烘焙产品与人们的生活紧密地联系在了一起，向阳坊培育了市场，做大了市场，为其他品牌的进入营造了成熟的市场环境。

英文翻译：Xiangyangfang food international chain organization originated in Taiwan. In 1998, it crossed the Taiwan Strait and was rooted in Xiamen, which is full of cultural atmosphere and has a high degree of cultural integration. When the company was established, it introduced new marketing methods, took customer orientation as the company's business direction, combined with traditional Chinese culture and customs and the essence of baking in Europe and Japan, striving for continuous innovation and bringing customers a new feeling. In the product more dedicated to research and development work, with high-quality raw materials heart to produce more than 200 kinds of bread, pastry, cake products. At the same time, it introduces the most advanced production equipment in foreign countries, achieves the food production and processing conditions of the health and hygiene model in the baking industry, warm and standard service procedures and sunny consumption environment. What we offer our customers is not only a product with excellent taste and vision, but also a new trend of consumption of sunward baking culture, which is the safest, most satisfactory and most intimate service. Xiangyangfang will lead its 200 chain stores (including Xiamen, Zhangzhou, Quanzhou, Fuzhou, Longyan and Beijing) to make unremitting efforts, with convenient community stores, perfect logistics distribution system and intimate service, so that xiangyangfang's smile will spread all over China. In March 1998, xiangyangfang Food Co., Ltd. was officially established, bringing new industry standards to Xiamen and even the whole market in Southern Fujian, leading the development of the industry. With 30 years' experience in baking technology and manufacturing of traditional Chinese cakes and Western European pastries, we have established a high standard baking chain store. The company implements a business model integrating R & D, production, sales and chain operation, introduces foreign advanced product production lines, employs famous bakers and professional craftsmen at home and abroad, and forms a professional bakery team with exquisite skills, strict management and stability. Xiangyangfang across the Strait, rooted in Bamin, and gradually won the favor of Fujian people with exquisite skills, rich product series and professional and friendly services. It promised to "double excellent service products, win-win customers and manufacturers", becoming a leading brand in the baking industry with fierce competition. The enterprise has successively won the gold Medal of Fujian Province and national excellent food evaluation. As the pioneer of Xiamen baking industry, xiangyangfang's technology level directly improves the professional standards of the industry and lays an important foundation for the standardized operation of the whole industry. With the careful guidance of xiangyangfang to the market, bread has gradually become an essential daily food for people. In addition, people are increasingly aware of the importance of cakes and pastries in weddings, banquets, birthdays and other banquets, which has closely linked baking products with people's lives. Xiangyangfang has cultivated the market, enlarged the market, and created a mature market for the entry of other brands Market environment.

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