我要投票 美好在火腿肠行业中的票数:253
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2025-05-04 12:22:16 星期日

【美好是哪个国家的品牌?】

美好是什么牌子?「美好」是 新希望集团有限公司 旗下著名品牌。该品牌发源于四川,由创始人刘永好在1997-01-09期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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成都希望食品有限公司是一家现代化大型肉食品加工企业,也是目前我国最大的火腿肠生产企业之一。中国名牌产品企业;中国肉类行业50强企业;中国肉类工业影响力品牌企业;中国肉类食品行业强势企业;中国肉类产业影响力品牌企业;世界肉类组织成员之一;国家、省、市农业产业化经营重点龙头企业;成都企业100强企业;成都制造业100强企业;成都国家科技创新型星火龙头企业;四川省农产品加工业示范企业、四川省应急商品重点企业。

公司成立于1993年,占地200余亩,固定资产投资近二亿元,拥有员工千余名,下设生产基地和多家销售分公司,产品销售以四川为中心,辐射西南及全国市场。

公司遵循刘永好董事长将企业“做好、做强、做大”的指示,坚持以质量为中心的品牌发展战略,狠抓产品质量,坚持科技创新,强化营销工作,争创名牌产品,企业持续地保持了高速增长的势头,取得了显著的经济和社会效益。

公司主要生产和销售美好牌系列高、低温肉制品(熏煮香肠火腿肉制品、腌腊制品、酱卤肉制品)、休闲食品、蛋制品、冷鲜肉(生猪屠宰)、牦牛肉系列产品(清真牦牛肉火腿肠、牛肉干、丝状牦牛肉肠、手撕牦牛肉、牛板筋、牦牛肉屠宰)等上百个品种、规格的食品,拳头产品“美好”牌火腿肠深受广大消费者的喜爱。公司每年屠宰30万余头生猪,大力发展深加工、精加工肉制品。经过不懈努力,“美好”食品在全国取得了30.2%的市场销售份额和25%的市场综合占有率,在西南地区以50%的市场综合占有率,荣膺西南地区肉食品加工企业冠军。

近年来,公司先后荣获“全国质量管理先进企业”、“全国质量效益型先进企业”、“全国用户满意企业”、“全国食品行业质量效益型先进企业”、“国家科技创新型星火龙头企业”、全国工商联“重质量守信誉先进会员企业”、“我国食品卫生量化等级管理A级企业”等称号。

作为我国西南肉制品行业的领军企业,成都希望食品有限公司以“与客户共享成功,与员工共求发展,与社会共同进步”为宗旨,依托集团在农牧业方面的深厚积累,发挥集团产业链优势,公司在在确保食品安全的基础上,正大力加强企业资源的整合,发挥优势,面向未来,沿着现代化、规模化企业发展,制定更加积极进取的发展战略,以实现“猪肉产业链”+“牦牛产业链”+“制造产业链”+“全国营销网”为核心的“三链一网”工程,以及高品位的精深加工——销售安全食品的“一条龙”食品产业链建设,促进农业产业化的发展,以实现立足成都、多点发展、走向全国的美好愿望,为四川、成都现代肉制品工业的更大发展和辉煌,打造国家级知名企业和全国肉食品产业领先企业,为实现集团“打造世界级农牧企业”的宏伟愿景与目标而奋斗,为建设社会主义新农村尽心竭力,再攀高峰!美好的明天一定会更加美好!“美好”定将成为中国肉制品行业中一颗璀璨的明珠!


英文翻译:Chengdu hope Food Co., Ltd. is a modern large-scale meat food processing enterprise, and also one of the largest ham sausage production enterprises in China. Famous brand enterprises in China; top 50 enterprises in China's meat industry; influential brand enterprises in China's meat industry; powerful enterprises in China's meat food industry; influential brand enterprises in China's meat industry; one of the members of the world meat organization; key leading enterprises in national, provincial and municipal agricultural industrialization; top 100 enterprises in Chengdu; top 100 manufacturing enterprises in Chengdu; Chengdu National Science and technology Leading enterprises of technological innovation and new spark; demonstration enterprises of agricultural products processing industry in Sichuan Province, key enterprises of emergency commodities in Sichuan Province. Founded in 1993, the company covers an area of more than 200 mu, with a fixed asset investment of nearly 200 million yuan and more than 1000 employees. It has a production base and a number of sales branches. Its product sales are centered in Sichuan, radiating southwest and national markets. The company follows the instructions of chairman Liu Yonghao to "do well, strengthen and expand" the company, adheres to the quality centered brand development strategy, pays close attention to product quality, adheres to scientific and technological innovation, strengthens marketing work, and strives for famous brand products. The company has maintained the momentum of rapid growth and achieved remarkable economic and social benefits. The company mainly produces and sells more than 100 varieties and specifications of Meimei brand series high and low temperature meat products (smoked and boiled sausage, ham and meat products, pickled products, marinated meat products), leisure food, egg products, cold fresh meat (pig slaughter), yak meat series products (halal yak meat and ham sausage, beef jerky, silk yak sausage, hand torn yak meat, beef tendon, yak meat slaughter), etc "Meihao" brand sausage is popular among consumers. The company slaughters more than 300000 pigs every year and vigorously develops deep-processing and refined meat products. Through unremitting efforts, "Meihao" food has achieved 30.2% of the market share and 25% of the market share in China. With 50% of the market share in Southwest China, it has won the title of meat processing enterprise in Southwest China. In recent years, the company has successively won the titles of "national advanced quality management enterprise", "national advanced quality and benefit enterprise", "national customer satisfaction Enterprise", "national advanced quality and benefit enterprise of food industry", "national leading enterprise of science and technology innovation spark", National Federation of industry and commerce "advanced member enterprise of quality and reputation", "China's food hygiene quantitative grade management class a" "Enterprise" and other titles. Chengdu hope Food Co., Ltd., as a leading enterprise in Southwest China's meat products industry, aims at "sharing success with customers, seeking development with employees, and making progress with the society", relying on the group's deep accumulation in agriculture and animal husbandry, and giving full play to the group's industrial chain advantages. On the basis of ensuring food safety, the company is vigorously strengthening the integration of enterprise resources and giving full play to its advantages, Facing the future, along with the development of modern and large-scale enterprises, we should formulate a more aggressive development strategy, realize the "three chains and one network" project with "pork industry chain" + "yak industry chain" + "manufacturing industry chain" + "national marketing network" as the core, as well as the "one-stop" food industry chain construction of high-grade intensive processing and sales of safe food, and promote the agricultural industry In order to realize the good wish of Chengdu based, multi-point development and going to the whole country, we will strive for the greater development and glory of modern meat products industry in Sichuan and Chengdu, build national well-known enterprises and national leading enterprises in meat and food industry, strive for the grand vision and goal of "building a world-class agricultural and animal husbandry enterprise" of the group, and make every effort to build a new socialist countryside Climb the peak! A better tomorrow will be better! "Beautiful" will become a bright pearl in Chinese meat industry!

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本页详细列出关于美好的品牌信息,含品牌所属公司介绍,美好所处行业的品牌地位及优势。
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