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一、品牌简介

米尼，广东俊杰实业有限公司旗下智能家居品牌，于2014年9月16日成立，2007年2月28日商标注册完成。

二、品牌文化

经营理念:智享品质生活

用人观念:不求无过,不得无功

工作观念:锁定目标,全力以赴

通路观念:统一战线,互动双赢

质量观念:让每一位顾客真正满意

服务观念:当你需要时我们就在您的身边

发展观念:发挥各种资源力量实现最佳共同利益

三、品牌历史

2004年；米尼照明正式建厂，主打厨卫灯多次获得“厨卫单品冠军”称号；

2006年，荣获“中国照明灯饰质量与品牌100强企业”；

2007年，“米尼”品牌注册成功，企业走上品牌化发展道路；同年米尼照明董事长李俊杰先生荣获中国照明灯饰行业“十大灯饰少帅”称号；

2008年，米尼邀请著名明星瞿颖担任品牌形象代言人并担任名誉设计师，率先引入“巨星为您设计”的先进理念；同年米尼荣获中国照明灯饰行业“最具影响力品牌”殊荣；

2009年，米尼荣获“最受设计师喜爱品牌”

2010年，米尼公司旗下美国史努比照明（亚太）股份有限公司成立，米尼荣获中国照明灯饰行业“时尚家居照明领袖品牌”殊荣；

2011年，荣获中国照明灯饰行业“原创产品创新奖”殊荣；

2012年，成立陕西米尼照明科技有限公司，主营户外亮化工程，城市景观亮化设计等专业照明设计服务化企业；同年米尼荣获中国照明灯饰行业“室内照明领袖”、“五邑杯”创新工业大赛二等奖等殊荣；

2013年，米尼邀请影视功夫巨星吴京担任品牌形象代言人；同年荣获中国照明灯饰行业“LED室内照明领袖”“第六届省长杯工业设计大赛提名奖”；2010-2013年连续4年被评为“广东省守合同重信用企业”；

2014年，广东俊杰实业有限公司正式成立，公司开始了多元化发展，并斥巨资打造新生产基地，针对五星级酒店、别墅、会所等非标项目进行定制化工程服务；先后通过了CE、ROSH、GMC行业体系认证，同年米尼荣获“智能照明领袖企业”殊荣；

2015年，米尼独立开发MNC灯饰设计销售系统，并开启米尼家居品牌“互联网+”新零售发展模式；同年打造《米尼•古登堡》中式灯与《米尼•魅力元素》蜡烛水晶灯两大灯具系列，收到市场热烈赞誉；

2016年，米尼荣获世界照明灯饰行业年度“优秀家居照明品牌”殊荣，中国照明灯饰行业“智能照明单品品牌”等殊荣；

2017年，米尼智能照明董事长李俊杰先生提出“回归产品本质，优化终端”战略思想，与全国300多家经销商一起共建“米尼家居新商业&生态链”；8月米尼赞助萧敬腾上海演唱会；同年荣获“国家级高新技术企业”称号、获得中国照明灯饰行业“智能照明影响力品牌”；

2018年，米尼家居以“智享品质生活”理念，全面升级“MNC米尼全屋智能家居系统”，精心打造智能管家系统、全屋智能基础化、全屋家电智能化等三大三大智能家居模块，推出米尼全屋智能家居解决方案；同年斥巨资打造广东中山古镇“全屋智能家居体验馆”、陕西西安原点20000平“全屋智能家居体验中心”两大线下品牌体验中心；同年荣获“中国十大照明灯具品牌”称号。

四、品牌产品

米尼智能照明灯饰、《米尼•古登堡》中式灯、《米尼•魅力元素》蜡烛水晶灯、米尼智能家居中控系统、米尼智能马桶。

英文翻译：1、 Minnie, a smart home brand owned by Guangdong Junjie Industry Co., Ltd., was established on September 16, 2014 and registered on February 28, 2007. 2、 Brand culture management concept: the concept of intelligent quality life employment: the concept of no unnecessary work and no reactive work: the concept of locking in the goal and giving all-out access: the United Front, Interactive win-win quality concept: make every customer truly satisfied with the service concept: when you need, we will develop the concept around you: give full play to all kinds of resources to achieve the best common interests. 3. Brand history in 2004; Minnie lighting officially established a factory, the main kitchen and bathroom lamp won the Title of "kitchen and bathroom single product champion" for many times; in 2006, won the title of "China's top 100 lighting quality and brand enterprises" ”In 2007, "Minnie" brand was registered successfully, and the enterprise embarked on the road of brand development; in the same year, Mr. Li Junjie, chairman of Minnie lighting, was awarded the title of "top ten lighting young leaders" in China's lighting industry; in 2008, Minnie invited Qu Ying, a famous star, to act as the brand image spokesperson and honorary designer, and took the lead in introducing the advanced concept of "star designed for you"; in the same year, MI Nini won the honor of "the most influential brand" in China's lighting industry; in 2009, Nini won the title of "the most favorite brand of designers"; in 2010, the US Snoopy lighting (Asia Pacific) Co., Ltd. under the company was founded, and Nini won the honor of "the leading brand of fashion home lighting" in China's lighting industry; in 2011, it won the title of "original product" in China's lighting industry In 2012, Shaanxi MINNI Lighting Technology Co., Ltd. was established, which is mainly engaged in outdoor lighting engineering, urban landscape lighting design and other professional lighting design service enterprises. In the same year, Minni won the honors of "interior lighting leader" and "Wuyi Cup" innovation industry competition in China's lighting industry. In 2013, Minni invited Wu Jing, a film and television Kung Fu superstar, as the brand Image spokesman; won the "led interior lighting leader" and the nomination award of the 6th provincial governor's Cup industrial design competition in China's lighting industry in the same year; was awarded the "contract abiding and trustworthy enterprise in Guangdong Province" for four consecutive years from 2010 to 2013; in 2014, Guangdong Junjie Industrial Co., Ltd. was officially established, the company began to diversify development, and invested heavily to build a new production base, aiming at five stars Hotels, home furnishing, clubs and other non standard projects were customized to serve the project. They passed the CE, ROSH and GMC industry system certification. In the same year, mini was awarded the "intelligent lighting leader enterprise" award. In 2015, mini independently developed the MNC lighting design and sales system, and opened the new retail development mode of Mini's brand "Internet plus". In 2016, Minnie won the honor of "excellent home lighting brand" in the world lighting industry and "intelligent lighting single brand" in China lighting industry. In 2017, Mr. Li Junjie, chairman of Minnie intelligent lighting, proposed "return to product essence and optimize terminal" Strategic thinking, with more than 300 dealers across the country to build "Minnie home new business"; In August, Minnie sponsored Xiao Jingteng's Shanghai Concert; in the same year, Minnie won the title of "national high-tech enterprise" and the title of "intelligent lighting influence brand" in China's lighting industry; in 2018, Minnie comprehensively upgraded "MNC Minnie whole house intelligent home system" with the concept of "intelligent enjoyment of quality life", elaborately built intelligent housekeeper system, whole house intelligent foundation Three major smart home modules, such as smart home appliances, launched the mini smart home solutions. In the same year, it invested heavily to build two offline brand experience centers, namely, the "smart home experience center" in Zhongshan ancient town, Guangdong Province, and the "smart home experience center" in 20000 square meters in Xi'an origin, Shaanxi Province. In the same year, it won the title of "China's top ten lighting brand". 4、 Brand products: Minnie intelligent lighting, Chinese lamp in Minnie Gutenberg, candle crystal lamp in Minnie charm element, Minnie intelligent home central control system, Minnie intelligent toilet.

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