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一直致力于健康食品和护肤品开发工程的澳洲西婷公司，通过科学验证，确认多项功效独到的配方。为使更多的人能通过使用这些特效护肤品彻底解决肌肤问题，同时使肌肤得到正确的护理，澳洲西婷将这些特效护肤品系列化和普及化。

1995年澳洲西婷公司推广至中国市场。为能与人们取得更好的沟通，将“DoctorLee”译名为“李医生”，这就是今天“李医生”的由来。

李医生产品开发及销售理念：不断创新产品

务求使每一位顾客都能得到安全、有效的皮肤护理，全面解决肌肤问题，是李医生研制产品的基本概念。为了实现成为“皮肤护理专家”的目标，澳洲“李医生”始终坚持以科学实验为依据，严格的标准为创新产品及生产作后盾，努力了解消费者的潜在需求，提升产品配方与功效要求，以达到不断推陈出新的护肤解决之道；通过新概念和新科技的应用，为新品开发、现有产品改良、产品质量及生产效率的提高等各个方面提供强有力的技术支持。在满足顾客需求之余，努力创造出超越其消费期望的理想产品。

成份天然、温和

李医生的各项产品均采用天然的植物精华为主要成份，并没有加入任何的香料或人造色素。这些从自然环境中孕育出来的植物，均有着无穷的生命力、高度的自愈能力及自我防御机能；由此而提炼出来的各种植物精华，亲和性极高，其酸碱度亦与肌肤最为相似，适合各类型肌肤,让肌肤体验温和、安全的保护。

高品质的坚持

“李医生护肤研究中心”为了提高化妆品功效而从事的基础原料研究还在不断推出新组合，这些新原料与新技术一起构成了“李医生”创新产品概念的决定性因素，同时也为产品卓越品质的稳定性提供了重要保障。

优质原料是实现优质产品的前提，为了确保优质生产原料的来源及质量，李医生成立了由研发中心、技术部、品管部、采购部等相关人员组成的监控小组，专门负责对原料供应商的筛选及跟进。

工作组制定了完善的品质监控程序，并按照严格的筛选标准，对原料供应商的技术能力、质量以及商业实力等做出多方面评估，确认其符合要求，方可建立合作关系。在接下来的生产过程中，相关能部门还会建立相应的管理档案进行定期监督、审核，确保供应商能够在持续不断的生产过程中，由始自终的供应品质优异的原材料。

建立多渠道的沟通、销售模式

除了一贯的传统销售模式以外，李医生建立了崭新的网上购物模式，让顾客即使安坐家中，也可以随心所欲购买到李医生的产品。李医生还透过每季度的“美容季刊”，让顾客获得最新的产品信息、皮肤护理及休闲娱乐资讯。

李医生的专业护理产品切切实实地为消费者肌肤带来看得见的改变，深得顾客的信赖和好评。2005年起每季度举行的“李医生美丽秀”活动，众多的来信都流露着消费者使用李医生的产品后肌肤得到改善的喜悦。

成为出色的“皮肤护理专家”是我们的使命，带给消费者肌肤看得见的改变是我们一直追求的目标，希望更多的消费者亲身体验李医生的产品，体验李医生为您带来的这一份喜悦。

英文翻译：Westin Australia, which has been committed to the development of healthy food and skin care products, has confirmed a number of formulas with unique efficacy through scientific verification. In order to enable more people to thoroughly solve skin problems through the use of these special effects skin care products, and at the same time make the skin get the right care, Westin Australia has serialized and popularized these special effects skin care products. In 1995, Westin Australia was promoted to the Chinese market. In order to get better communication with people, "Doctor Lee" is translated as "Dr. Li", which is the origin of today's "Dr. Li". Dr. Li's product development and sales philosophy: the basic concept of Dr. Li's product development is to continuously innovate the product so that every customer can get safe and effective skin care and comprehensively solve skin problems. In order to achieve the goal of becoming a "skin care expert", Dr. Li in Australia always adheres to scientific experiments as the basis, strict standards as the backing for innovative products and production, and strives to understand the potential needs of consumers, improve product formula and efficacy requirements, so as to achieve the skin care solution that constantly brings forth new ideas; through the application of new concepts and technologies, for new product development Provide strong technical support for existing product improvement, product quality and production efficiency improvement. In addition to meeting the needs of customers, strive to create an ideal product beyond their consumption expectations. The ingredients are natural and mild. All products of Dr. Lee use natural plant extracts as the main ingredients and do not add any spices or artificial colors. These plants, which are born out of the natural environment, have infinite vitality, high self-healing ability and self defense function. The extracted plant extracts are highly affinity, and their acidity and alkalinity are similar to those of the skin. They are suitable for all kinds of skin and make skin and skin experience mild and safe protection. In order to improve the efficacy of cosmetics, Dr. Li skin care research center is constantly promoting new combinations of basic raw materials. These new raw materials and new technologies together constitute the decisive factor of Dr. Li's innovative product concept, and also provide an important guarantee for the stability of product quality. High quality raw materials are the premise to achieve high-quality products. In order to ensure the source and quality of high-quality production raw materials, Dr. Li established a monitoring group composed of R & D center, technology department, quality control department, procurement department and other relevant personnel, which is specially responsible for the selection and follow-up of raw material suppliers. The working group has developed a sound quality monitoring procedure, and in accordance with strict screening standards, has made a multi-faceted evaluation on the technical capacity, quality and commercial strength of raw material suppliers, and confirmed that they meet the requirements before establishing a cooperative relationship. In the next production process, relevant departments will establish corresponding management files for regular supervision and audit to ensure that suppliers can supply raw materials with excellent quality from the beginning to the end in the continuous production process. In addition to the traditional sales mode, Dr. Li has established a brand-new online shopping mode, so that customers can buy Dr. Li's products at will even if they are at home. Dr. Li also provides customers with the latest product information, skin care and entertainment information through the quarterly beauty quarterly. Dr. Li's professional nursing products have brought tangible changes to the skin of consumers and won the trust and praise of customers. Since 2005, "Dr. Li's beauty show" has been held every quarter. Many letters reveal the joy of consumers' skin improvement after using Dr. Li's products. It's our mission to become an outstanding "skin care expert". We have been pursuing the goal of bringing visible changes to consumers' skin. We hope more consumers can experience Dr. Li's products and experience the joy that Dr. Li brings to you.

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