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创建于1998年，隶属西班牙Inditex集团旗下，专业制造/分销牛仔服/晚礼服/休闲装和新时装的时尚企业，目标群体以喜欢新鲜事物的年轻人为主

作为西班牙Inditex集团旗下一个新的品牌，Bershka创建于1998年。

面对要求越来越严苛的大众，Bershka将自己打造成时尚的标杆，并且，仅在2年内就以100家门店巩固了品牌形象；18年后的今天，Bershka在全球超过70个国家拥有1,000多家门店，销售额更是占集团总收益的9%。Bershka的销售面积超过455,000平方米。公司的业务包括设计、制造、分销和商店的时尚销售。

Bershka的门店因其优良的地理位置和精致的建筑风格而全球闻名。门店精心划分出宽敞而带领潮流的展示柜，从展示橱窗到内部货品的排列都井然有序。在每个城市，Bershka的门店都选择坐落于好的商业区，并门店设置在主要购物中心里显眼的位置。Bershka往往选择那些独特的建筑，再由旗下建筑工作室整修以适应其品牌形象和想法。

Bershka的目标群体以喜欢新鲜事物的年轻人为主，他们熟悉新趋势、热衷于音乐、社交网络和新兴技术。

Bershka门店为各种不同的产品线设置了独立的空间。在每个Bershka女装、BSK和男装专区，这些产品根据各自的风格而放置，从休闲服装到运动、从基本款式到时尚单品应有尽有。

女装区是非常重要的。这一专区有两条产品线。Bershka和BSK。前者聚焦新时尚，包括主要潮流趋势。它涵盖了牛仔服、晚礼服、休闲装和新时装。 BSK是面向年轻人的品牌，总是通过关注他们的音乐品味、偶像、摇滚明星等来迎合这一群体的兴趣和需求。 男装专区不仅仅提供年轻人的时尚牛仔服饰。这一产品线还提供休闲服、运动服装和潮装单品。 此外，除了各种各样的服装，Bershka还提供大量的配件和鞋类。

音乐、屏幕、投影、现代图案、潮流色彩、当代家居设计和优良的照明设备等，这些特点使 Bershka变成了一种购物“体验”。 商店的内部专为展示时尚潮流所设计。店内的布局、音乐、灯光、家具、图案和材料都经过设计和精心挑选，以求为顾客提供较大的自由来发现新的时尚趋势。商店的所有元素都由Bershka形象团队设计，每季都会定期更新。 Bershka商店的设计旨在营造一个舒适的空间来吸引年轻人，让他们感受到趣味。在浏览、挑选和试穿衣物时，他们可以聆听新的音乐，发现图案中表现出的城市艺术趋势和欣赏商店装饰中的照片部分。 Bershka极为重视展示橱窗，向大众展示了当季新单品和盛行的主题。橱窗内每季都会不断更新，服饰也会和店内风格相适应，展现当季的潮流趋势。 新Bershka门店概念将整个购物空间变成商店橱窗，门店前面是一块巨大的玻璃，从外面可以看见整个商店和里面所有的商品。

英文翻译：Founded in 1998, it is a fashion enterprise under the Spanish INDITEX group, specializing in the manufacture / distribution of jeans / Evening Dresses / casual wear and new fashion. The target group is mainly young people who like new things as a new brand under the Spanish INDITEX group. Bershka was founded in 1998. Facing the increasingly demanding public, Bershka has built itself into a fashion benchmark and consolidated its brand image with 100 stores in just two years; 18 years later, Bershka has more than 1000 stores in more than 70 countries around the world, with sales accounting for 9% of the group's total revenue. Bershka has a sales area of more than 455000 square meters. The company's business includes design, manufacturing, distribution and fashion sales in stores. Bershka's stores are world-famous for their excellent location and exquisite architectural style. The stores are carefully divided into spacious and trendy display cabinets, which are arranged orderly from the display window to the internal goods. In each city, Bershka's stores are located in a good business district and are prominently located in the main shopping center. Bershka often chooses those unique buildings, which are renovated by its architecture studio to adapt to its brand image and ideas. Bershka's target group is mainly young people who like new things, who are familiar with new trends, keen on music, social networks and emerging technologies. Bershka stores set up independent space for different product lines. In each Bershka women's, BSK and men's areas, these products are placed according to their own styles, from casual clothing to sports, from basic styles to fashion pieces. Women's wear area is very important. There are two product lines in this area. Bershka and BSK. The former focuses on new fashion, including major trends. It covers jeans, evening dresses, casual wear and new fashions. BSK is a brand for young people. It always caters to the interests and needs of this group by focusing on their music taste, idols, rock stars, etc. Men's wear area not only provides fashionable jeans for young people. The product line also offers casual wear, sportswear and trendy items. In addition to a wide range of clothing, Bershka offers a wide range of accessories and footwear. Music, screen, projection, modern pattern, trend color, contemporary home design and excellent lighting equipment, etc., all of these characteristics make Bershka become a shopping "experience". The interior of the store is designed to show fashion trends. The layout, music, lighting, furniture, patterns and materials are all designed and carefully selected to provide customers with greater freedom to discover new fashion trends. All elements of the store are designed by the Bershka image team and are updated on a regular basis every season. The Bershka store is designed to create a comfortable space to attract young people and make them feel interesting. As they browse, select and try on their clothes, they can listen to new music, discover urban art trends in the design and enjoy the photo parts in the shop decoration. Bershka attaches great importance to display windows, showing the public the new pieces and popular themes of the season. The window will be updated every season, and the clothes will adapt to the store style to show the trend of the season. The new Bershka store concept transforms the entire shopping space into a shop window. In front of the store is a huge piece of glass. From the outside, you can see the whole store and all the goods in it.

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