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始于1930年法国，欧洲专业户外品牌，提供服装/装备/鞋等户外用品，其女性产品系列闻名国际

Lafuma始于1930年的法国阿内龙(Anneylron, France)。它的出现是缘于三兄弟Victor（维克多）、Alfred（埃尔弗雷德）、Gabriel（加百利）对山与自然执着的信念，而Lafuma的名称也正是按照三兄弟的姓氏所命名的。

起初， Lafuma是制作并销售各种类型的包和行囊的公司，后来陆续推出了野营装备，并进军于服装行业，成长为登山专用户外品牌。在第二次世界大战中为法国军队提供装备而让Lafuma名声大振，充满法兰西气息的Lafuma从成立至今已经走过了82年的旅程，现已进入全世界45个国家，是公认的产品线范围广、科技含量高的一线户外品牌。

Lafuma主张人与自然和谐相处，保护人类赖以生存的自然。Lafuma 是世界上较早与国际环境组织（International Environment Organization）合作，将环保的可再生面料运用到产品中的户外品牌之一。Lafuma标识上凡是带有Pure Leaf字样的产品均引入生态环保理念，从材质的选择到运输过程中的每一个环节均尽可能将二氧化碳的排放量降低，这也成为了户外品牌中的经典之作。

从品牌诞生的1930年开始，Lafuma的精髓就是山与自然。Lafuma同善于挑战极限的探险家们一起改写了世界历史的篇章，同时横跨欧洲，感动全世界。其价值远远超出了“户外品牌”本身。

Lafuma更懂户外！作为拥有80余年历史的专业户外品牌，Lafuma专业性是不容置疑的，在户外运动产品的设计、研发和生产方面都有着丰厚的经验和技术积累。Lafuma的产品线几乎涵盖了户外行业中的所有领域。拥有3个主要的产品线，分别是多功能系列、休闲系列和专业极限系列。Lafuma采用世界上精良的生产工艺以及多功能面料。

Lafuma是世界上具时尚性的专业户外品牌！Lafuma打破户外服装一定要宽松、肥大的行业陈规，丢掉沉闷粗糙的色彩。Lafuma的设计师们非常注重服装版型，使用明亮、丰富的色彩、进行独特的款式设计以及符合人体工学的剪裁，在创造出优良的户外产品功能的同时，也为Lafuma户外服装增添了其特有的法式时尚。

让女性美在户外领域精彩绽放！在其它品牌依然过多的倾重男性消费者的时候，Lafuma 已经开始着力研发能够展现女性青春与活力的户外服饰。Lafuma运用其在户外服饰上的浑厚的技术积累、独特的设计再搭配合体的裁剪，生产出让众多女性消费者青睐的女性户外系列产品。

英文翻译：Started in 1930 in France, European professional outdoor brand, provides outdoor products such as clothing / equipment / shoes, etc., its female product series is famous in the world Lafuma started in 1930 in France, anneylron (France). Its emergence is due to the three brothers Victor (Victor), Alfred (Alfred), Gabriel (Gabriel) belief in mountains and nature, and Lafuma's name is also named according to the three brothers' surnames. At first, Lafuma was a company that produced and sold all kinds of bags and luggage. Later, it successively launched camping equipment and entered the clothing industry, growing into a special outdoor brand for mountaineering. Lafuma is famous for providing equipment for the French army in the Second World War. Since its establishment, Lafuma has gone through 82 years and has entered 45 countries in the world. It is recognized as a first-line brand with a wide product line and high technology content. Lafuma advocates the harmony between man and nature and the protection of the nature on which human beings live. Lafuma is one of the earliest outdoor brands in the world that cooperates with the international environment organization to apply environmentally friendly and renewable fabrics to products. All products with the word "pureleaf" on the Lafuma logo are introduced with the concept of ecological and environmental protection. From the selection of materials to every link in the transportation process, the carbon dioxide emissions are reduced as much as possible, which has become a classic of outdoor brands. Since the brand was born in 1930, the essence of Lafuma is mountain and nature. Lafuma, together with explorers who are good at challenging the limits, has rewritten the chapter of world history and moved the whole world across Europe. Its value goes far beyond the "outdoor brand" itself. Lafuma knows more about the outdoors! As a professional outdoor brand with a history of more than 80 years, Lafuma's professionalism is undoubted. It has rich experience and technology accumulation in the design, R & D and production of outdoor sports products. Lafuma's product line covers almost all areas of the outdoor industry. It has three main product lines, namely multi-functional series, leisure series and professional limit series. Lafuma adopts the world's excellent production process and multi-functional fabrics. Lafuma is a fashionable professional outdoor brand in the world! Lafuma breaks the industry convention that outdoor clothing must be loose and fat, and discards dull and rough colors. Lafuma's designers pay great attention to the pattern of clothing, use bright and rich colors, carry out unique style design and ergonomic tailoring, while creating excellent outdoor product functions, they also add their unique French fashion to Lafuma's outdoor clothing. Let the beauty of women bloom in the outdoor field! While other brands still focus on male consumers, Lafuma has begun to focus on the development of outdoor clothing that can show the youth and vitality of women. Lafuma uses its rich technology accumulation in outdoor clothing, unique design and combined tailoring to produce women's outdoor series products favored by many women consumers.

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