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英文翻译：Changchun Changbai Group Co., Ltd. was founded in 1952. It was restructured into a joint-stock enterprise in October 1992 and listed on Shanghai Stock Exchange in April 1994. With a construction area of more than 60000 square meters, the company is located at the intersection of Renmin Street and Chongqing Road in Changchun City. The prosperous and mature business district has created the company's regional advantages. As one of the national large-scale department stores, our company has certain scale advantage and market competitiveness, good regional position and strong passenger flow group. Changchun Changbai Group Co., Ltd. is mainly engaged in the retail business of department stores, including boutique food and health care center, cosmetics / watches center, jewelry center, famous shoes and bags center, gentlemen / Sports Center, popular girls center, famous ladies and ladies center, home furnishing center, digital square, home appliance center, men's leather monopoly area, down clothing center, small home appliance center and arts and crafts culture center. Over the years, thanks to the full support of all sectors of the society, the company has been actively exploring the market. In the fierce market competition, the company has built up the market with good corporate culture, image, reputation and brand, and established the business philosophy with the company's characteristics: "relying on image competition, relying on reputation to win"; business policy: around the public for a long time, to build a people's intimate shop "; business philosophy:" for the sake of consideration " The customer is responsible for making the customer satisfied; the business commitment: "return the goods if not satisfied"; the business purpose: "the goods are authentic and honest". In May 2005, the company completed the equity transformation, and Shanghai heyongyuan company became the new major shareholder of the company. According to the hope given to the company by the new shareholder, in the future, Changbai group will mainly strive for greater development in building popular fashion department stores and hotel chain operation. In terms of strategic development, the company will reorient its market, change its business process, and transform from traditional department stores to modern department stores; in terms of employment system, it requires knowledge, specialization and youth, which will give young people a broader development space, establish a scientific evaluation system in terms of employee recruitment, training, promotion and assessment, and lay a foundation for the long-term development of the company; in terms of management In terms of means, the company implements unified management in combination with its own personalized needs, greatly improving the operation efficiency of the company; in terms of service quality, the company adheres to the concept of service first and family service, and creates a warm consumption atmosphere. While providing consumers with high-quality goods, elegant environment, preferential prices and physical services, the company develops the advantages of harmonious customer relationship, scientific operation and management, modern marketing mode and cooperative team spirit, and creates market, competes market and occupies market with new thinking, image and appearance, Strive to build the company into a super business flagship of the same industry in Jilin Province and even the whole country in a short time.

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