【鑫源SHINERAY是哪个国家的品牌？】

鑫源SHINERAY是什么牌子？「鑫源SHINERAY」是东方鑫源集团有限公司旗下著名品牌。该品牌发源于重庆市，由创始人龚董在1997年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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重庆鑫源摩托车股份有限公司，自1997年于重庆创立，2002年启用“SHINERAY鑫源”品牌，至今为止已有二十年时间，历经二十年的跌宕起伏，为了适应变化万千的市场而不断调整改革，而对于鑫源摩托人来说，唯独不变的是对摩托车的那份执着和热爱。

不得不承认，目前中国摩托车环境并不理想，有政策原因也有行业体制原因，摩托车行业被孤立被边缘化，造成厂商和用户都比较浮躁，我们渐渐忘记了自己到底需要什么，也不再去关注用户体验和产品的内在，好在鑫源摩托稍稍走在了前面，我们致力于挖掘摩托车的内在，尝试为摩托车赋予独特的精神内核和文化属性，比如X系列越野/拉力车和棍王系列复古车。

这是一个崇尚个性、独立、自我的时代，摩托车也应如此，每个人的性格、爱好、思想都反映在他的座驾之上，摩托车成为他们自身不可或缺的一部分，拥有一辆适合自己的摩托车，去骑行、去旅行、去越野、去生活等等，从而获得一种自我认同感。带来个性化的产品和独特的骑行体验，这也是鑫源摩托一直以来所坚持的产品理念。

在中国，摩托车渐渐从传统交通工具向休闲娱乐用品转型，目前已经度过了初步阶段，对公司来说这是挑战也是机遇。通过多年在摩托车制造和销售领域的技术经验积累，为此我们正通过各种途径进一步提升自身实力，包括收购国外摩托车企业吸收其先进技术和设计资源，包括投资建设工业4.0生产环境，包括打造摩托车后市场用品生态圈等等。

未来的鑫源摩托，将会带来更加前卫、硬派、独特的摩托车，不止如此，围绕摩托车所构建的骑行文化生态圈也是重点，公司力求带来骑行-交流-分享-DIY等等一系列丰富体验。

英文翻译：Chongqing Xinyuan Motorcycle Co., Ltd., founded in Chongqing in 1997, launched the brand "Shineray Xinyuan" in 2002. It has been 20 years since then. After 20 years of ups and downs, it has been constantly adjusted and reformed in order to adapt to the changing market. For Xinyuan motorcyclists, the only constant is their dedication and love for motorcycles. We have to admit that at present, China's motorcycle environment is not ideal. There are policy reasons as well as industry system reasons. The motorcycle industry is isolated and marginalized, which causes manufacturers and users to be more impetuous. We gradually forget what we really need, and no longer pay attention to the user experience and the inherent products. Fortunately, Xinyuan motorcycle is slightly ahead of us. We are committed to mining motorcycles Inside the car, try to give unique spiritual core and cultural attributes to the motorcycle, such as X Series cross-country / pull car and cuwang series retro car. This is an era of advocating individuality, independence and self, so should motorcycles. Everyone's personality, hobbies and thoughts are reflected in his car. Motorcycles become an integral part of themselves. They have a suitable motorcycle to ride, travel, cross-country, life and so on, so as to gain a sense of self-identity. It brings personalized products and unique riding experience, which is also the product concept of Xinyuan motorcycle. In China, motorcycles are gradually transforming from traditional means of transportation to leisure and entertainment products. At present, it has passed the initial stage, which is a challenge and an opportunity for the company. Through years of technical experience in the field of motorcycle manufacturing and sales, we are further improving our own strength through various ways, including acquiring foreign motorcycle enterprises to absorb their advanced technology and design resources, including investment in the construction of industrial 4.0 production environment, including building the market supplies ecosystem after motorcycle manufacturing, etc. In the future, Xinyuan motorcycle will bring more avant-garde, hard-working and unique motorcycles. More than that, the cycling cultural ecosystem built around motorcycles is also the focus. The company strives to bring a series of rich experiences, such as cycling, communication, sharing, DIY, etc.

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