【兰缪LAMIU是哪个国家的品牌？】

兰缪LAMIU是什么牌子？「兰缪LAMIU」是优品生活(北京)科技有限公司旗下著名品牌。该品牌发源于北京市，由创始人董路在2008-06-19期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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优品生活（北京）科技有限公司成立于2008年，是Unlimited Brands Ltd.在中国的全资子公司，负责LA MIU品牌在中国的多渠道营销。投资商包括日本的电子商务公司、手机零售公司、证券公司等；其董事及顾问团队来自美国的Victorias’Secret、Coach，千趣会、Cecile、QVC、乐天等公司的前任及现任高层。

2003年，日本东京，出身纺织世家的金津大辅（Kanazu Daisuke），出于个人兴趣，从父辈的朋友处，接手了一个名为Lamiu的内衣设计室。除了为一些品牌提供设计外，金津大辅和他的一些设计师朋友也为一些模特、艺人定制内衣和相关产品，并逐渐在这个小圈子中流行。2005年，在日本高盛做投行的董路，结识了金津大辅，并逐渐成为很好的朋友。2007年，董路和金津大辅商议，希望在中国创立一个以日本东京时尚为主打风格的服装多渠道营销公司。

2008年初，他们从日本投资人处募集到了初始的启动资金。根据投资人的要求，在海外注册了Unlimited Brands Ltd.以及在中国的全资子公司：优品生活（北京）科技有限公司，并招募了雇员，开始了LA MIU中国的创业之旅。“做好东西”是董路从小的梦想，LA MIU将日本时尚设计、品质管理、服务理念引入中国，提供高性价比的产品，为消费者提供价值。2008年7月，随着兰缪直销网站上线，LA MIU在中国的销售正式开始了。

随着LA MIU的发展，于2009年中期获得了总计500万美元的风险投资。凭借日本前沿的时尚设计和超越中国一线内衣品牌的款式更新速度，LA MIU成为了内衣快时尚的代表品牌。截止2009年12月已销售过近两千款式，已有超过30万会员总计购买近两百万件产品。LA MIU不但赢得了会员的喜爱，更成为模特、艺人喜爱的内衣品牌。LA MIU目录的发行总量已经超过60万册，目前每期的发行量已经超过中国的一些主流时尚杂志。

英文翻译：Founded in 2008, Youpin life (Beijing) Technology Co., Ltd. is a wholly-owned subsidiary of unlimited brands Ltd. in China, responsible for the multi-channel marketing of lamiu brand in China. Investors include Japanese e-commerce companies, mobile phone retail companies, securities companies, etc.; its directors and advisory team come from Victoria's secret and coach in the United States, and former and current senior executives of qianjihui, Cecile, QVC, Lotte and other companies. In 2003, kanazu Daisuke, who was born into a textile family in Tokyo, took over a underwear design room named lamiu from his parents' friends out of personal interest. In addition to providing design for some brands, Jinjin Dafu and some of his designer friends also customized underwear and related products for some models and artists, and gradually became popular in this small circle. In 2005, Dong Lu, who is an investment bank of Goldman Sachs in Japan, got to know Jinjin Dafu and gradually became a good friend. In 2007, Dong Lu and Jinjin Dafu discussed to establish a multi-channel clothing marketing company in China with Tokyo fashion as the main style. In early 2008, they raised initial start-up funds from Japanese investors. According to the requirements of the investors, we registered unlimited brands Ltd. and its wholly-owned subsidiary in China, Youpin life (Beijing) Technology Co., Ltd., and recruited employees to start the business trip of lamiu in China. "Do well in things" is Dong Lu's dream since childhood. Lamiu introduced Japanese fashion design, quality management and service concepts into China to provide high cost-effective products and provide value for consumers. In July 2008, with the launch of lamus direct sales website, lamiu's sales in China officially began. With the development of lamiu, a total of US $5 million of venture capital was invested in mid-2009. With Japan's cutting-edge fashion design and the speed of style update beyond China's first-line underwear brands, lamiu has become a representative brand of underwear fast fashion. As of December 2009, nearly 2000 styles have been sold, and more than 300000 members have purchased nearly 2 million products in total. Lamiu not only won the love of members, but also became the favorite underwear brand of models and artists. The total circulation of lamiu catalog has exceeded 600000, and the circulation of each issue has exceeded some mainstream fashion magazines in China.

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