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净雅食品股份有限公司，阳光海岸，始于1988年，十大自助餐品牌，主要提供以高档胶东海鲜为主打菜品的特色正餐和自助餐，大型高端餐饮企业

净雅旗下阳光海岸自助百汇，总部位于北京，在北京、济南、青岛、郑州共开有6家门店，是北京金宝阳光海岸餐饮管理有限公司经过精心打造，聘请专业营销团队及自助餐专家，以中式海洋餐饮美食为核心，综合各派自助餐之所长，在保留自助餐精髓的同时，将传统自助餐发扬光大，推陈出新、倾力打造的一个全新的品牌。

阳光海岸的价值体现：

功能性利益：

菜品：食材健康安全、提供因您而变、现点现做、注重口味的菜品

服务：帮您自助的服务、真心实意让您吃到好东西

环境：突出海洋文化的时尚环境

价格：物超所值

情感性利益：为您带来快乐的文化氛围、亲情友情的家园

阳光海岸的品牌个性是：真情、热情

阳光海岸品牌核心价值

分享因您而变、注重口味的菜品，体验真心实意的服务，相聚亲情友情的家园

阳光海岸自助餐品牌定位

因您而变、注重口味、真心实意

企业文化/价值观/员工：为客户创造价值是永恒的追求

净雅食品股份有限公司（简称“净雅”），成立于1988年10月18日，发源于威海。到1998年挺近省城，2003年争锋京华，2011年迈向东北，2012年逐鹿中原。

净雅下属品牌：正餐品牌“净雅”、自助餐品牌“阳光海岸自助百汇”、海鲜火锅品牌“么豆捞”、“品尚海鲜火锅”、地铁餐车和面食品牌“天天见面”、麻辣海鲜品牌“净小二”，乐活海鲜餐厅品牌“嗨餐厅”、在家加热即食海参品牌“净小二海参”七大餐饮、餐食品牌为业务经营主线。

净雅下辖25家直营全资控股公司的大型餐饮企业，公司总资产25亿元，总营业面积20万多平方米，员工6000余人。遍布：北京、济南、青岛、沈阳、郑州、威海、临沂等区域，发展至今殊荣屡获：国家特级酒家、白金五钻餐饮企业、中国餐饮百强企业、驰名保护、五叶国家级绿色餐饮企业、企业文化建设先进单位。

公司主营业务为餐饮服务，主要提供以高档胶东海鲜为主打菜品的特色正餐和自助餐。公司以绿色、健康膳食为主打菜品，定位于高端商务，以提供高档用餐体验为服务核心，依靠规范化、标准化的先进餐饮经营管理方式，采用连锁直营经营模式，提倡“真、善、美”的企业文化，以“顾客感动”为宗旨经营特色酒楼餐饮服务。净雅餐饮品牌自1988年创建于山东威海，成长于山东济南，自2005年净雅进入北京餐饮市场以来，赢得了京城各界人士的广泛赞誉，被誉为京城美食头等舱，经营范围横跨北京、山东两大地区。公司曾获中国餐饮企业百强企业、新中国60年山东百家领袖品牌、建国60周年北京餐饮业60家标杆餐厅、全国食疗养生示范单位等荣誉称号。2009年，公司商标“净雅”被国家工商总局认定为全国驰名保护。公司共拥有10家正餐店，6家自助餐店，全部采用直营店的方式。已开业的酒店包括：北京辉煌净雅大酒店、北京金宝净雅大酒店、北京黄寺净雅大酒店、北京西单锦绣净雅大酒店、北京龙潭湖净雅大酒店、北京辉煌阳光海岸自助餐店、北京金宝阳光海岸自助餐店、北京黄寺阳光海岸自助餐店、济南养生苑净雅大酒店、济南开元净雅大酒店、济南海意净雅大酒店、济南海意阳光海岸自助餐店、青岛银海净雅大酒店、青岛银海阳光海岸自助餐店、临沂净雅大酒店、临沂海情阳光海岸自助餐店。

英文翻译：Jingya Food Co., Ltd., Sunshine Coast, started in 1988, is one of the top ten buffet brands. It mainly provides special meals and buffets with high-grade Jiaodong seafood as the main dishes. Jingya, a large-scale high-end catering enterprise, owns Sunshine Coast self-service Baihui, which is headquartered in Beijing. It has six stores in Beijing, Jinan, Qingdao and Zhengzhou. It is the management of Beijing Jinbao Sunshine Coast catering After careful building, the company employs professional marketing team and buffet experts, with Chinese ocean food as the core, and integrates the advantages of all kinds of buffets. While retaining the essence of the buffet, the company develops the traditional buffet and creates a new brand through innovation. The value of Sunshine Coast: functional benefits: dishes: food materials, health and safety, serving dishes that change with you, do it now and pay attention to taste: helping you with self-service, making you eat good things with sincerity: highlighting the fashionable environment of marine culture price: emotional benefits beyond value: bringing you a happy cultural atmosphere, home of family and friendship sunshine sea Shore's brand personality is: sincere and enthusiastic Sunshine Coast brand core value sharing changes due to you, focusing on taste dishes, experiencing sincere service, family friendly home Sunshine Coast Buffet brand positioning changes due to you, focusing on taste, sincere corporate culture / values / employees: creating value for customers is the eternal pursuit of Jingya Food Co., Ltd (hereinafter referred to as "Jingya"), founded on October 18, 1988, originated in Weihai. By 1998, it was close to the provincial capital. In 2003, it competed with Jinghua. In 2011, it moved to the northeast, and in 2012, it competed with the Central Plains. Jingya's subordinate brands: seven major restaurants, namely, the dinner brand "Jingya", the buffet brand "Sunshine Coast Buffet Baihui", the seafood hot pot brand "moduolao", "pinshang seafood hot pot", the subway dining car and pasta brand "meet every day", the Spicy Seafood brand "jingxiaoer", the LOHAS seafood restaurant brand "Hi restaurant", the home heating ready to eat sea cucumber brand "jingxiaoer sea cucumber" Food brand is the main line of business operation. Jingya has 25 large-scale catering enterprises directly operating wholly-owned holding companies, with total assets of 2.5 billion yuan, total business area of more than 200000 square meters and more than 6000 employees. All over: Beijing, Jinan, Qingdao, Shenyang, Zhengzhou, Weihai, Linyi and other regions. Up to now, it has won many awards: national super restaurant, platinum Five Diamond catering enterprise, China's top 100 catering enterprises, well-known protection, five leaf national green catering enterprise, enterprise culture construction pioneer. The company's main business is catering services, mainly providing high-grade Jiaodong seafood as the main dishes of the characteristic dinner and buffet. The company focuses on green and healthy meals, locates in high-end business, takes providing high-end dining experience as the service core, relies on standardized and advanced catering management mode, adopts chain direct operation mode, advocates the corporate culture of "truth, goodness and beauty", and manages characteristic restaurant catering services with the purpose of "customers moved". Jingya catering brand was founded in Weihai, Shandong Province in 1988, and grew up in Jinan, Shandong Province. Since Jingya entered the Beijing catering market in 2005, it has won wide praise from people from all walks of life in Beijing. It is known as the first-class food class in Beijing, and its business scope covers Beijing and Shandong. The company has won the honorary titles of top 100 Chinese catering enterprises, 100 leading brands in Shandong Province in the 60 years of new China, 60 benchmark restaurants in Beijing catering industry in the 60th anniversary of the founding of the people's Republic of China, and national dietotherapy and health preservation demonstration unit. In 2009, the company's trademark "Jingya" was recognized as national well-known protection by the State Administration for Industry and commerce. The company has 10 restaurants and 6 cafeterias, all of which are direct stores. The hotels that have been opened include: Beijing brilliant Jingya Hotel, Beijing Jinbao Jingya Hotel, Beijing Huangshi Jingya Hotel, Beijing Xidan splendid Jingya Hotel, Beijing Longtan Lake Jingya Hotel, Beijing brilliant sunshine coast buffet, Beijing Jinbao Sunshine Coast Buffet, Beijing Huangshi Sunshine Coast Buffet, Jinan health garden Jingya Hotel, Jinan Kaiyuan Jingya Hotel, Jinan Haiyi Jingya Hotel, Jinan Haiyi Sunshine Coast Buffet, Qingdao Yinhai Jingya Hotel, Qingdao Yinhai Sunshine Coast Buffet, Linyi Jingya Hotel, Linyi Haiqing Sunshine Coast Buffet.

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