【桂林银行是哪个国家的品牌？】

桂林银行是什么牌子？「桂林银行」是桂林银行股份有限公司旗下著名品牌。该品牌发源于广西桂林市，由创始人王 *在1997年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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桂林银行成立于1997年，原为桂林市商业银行，2010年11月改为现名，是一家具有独立法人资格的股份制城市商业银行，可为社会各界提供优质的本外币金融服务。

近年来，桂林银行以“走出去”发展为有力推动，以“中小企业伙伴银行、市民银行”为市场定位，以社区金融、旅游金融、小微金融、“三农”金融为业务特色，秉承“以客户需求为导向，为客户创造价值”“您的烦恼，我帮解决”“开放、分享”三大理念和“围绕核心企业发展供应链金融”“围绕创新发展小微金融”“围绕大数据发展消费金融”三大商业模式，着力提升创新能力和精细化管理水平，实现了持续、健康发展。

截至2017年末，桂林银行已在广西设立80家分支机构和156家社区支行（含25家小微支行），在广西和广东深圳控股设立7家村镇银行。桂林银行及控股村镇银行资产合计2280亿元，同比增长17.04%，成为广西资产规模较大的地方法人机构；存款余额合计1800亿元，同比增长17.99%；贷款余额合计966亿元，同比增长25.79%；实现利润总额19.04亿元，同比增长24.3%；上缴各项税金11.28亿元；资产质量持续向好，不良贷款率低于全国和广西同业平均水平。

桂林银行着力塑造“漓水春风”服务品牌，为客户提供如“漓水般清澈真诚、春风般和煦温暖”的服务。

英文翻译：Established in 1997, Guilin bank, formerly known as Guilin commercial bank, changed its current name in November 2010, is a joint-stock city commercial bank with independent legal personality, which can provide high-quality domestic and foreign currency financial services for all sectors of society. In recent years, the Bank of Guilin has vigorously promoted the development of "going global", taken "small and medium-sized enterprise partner bank, citizen bank" as its market orientation, community finance, tourism finance, small and micro finance, and "agriculture, rural areas and farmers" finance as its business characteristics, and adhered to the three major concepts of "customer demand oriented, creating value for customers", "your troubles, and" opening and sharing "for our help“ The three business models of developing supply chain finance around core enterprises, developing small and micro finance around innovation, and developing consumer finance around big data are focused on improving innovation ability and fine management level, achieving sustainable and healthy development. By the end of 2017, Guilin bank had established 80 branches and 156 community sub branches (including 25 small and micro branches) in Guangxi, and 7 village banks in Guangxi and Guangdong Shenzhen Holdings. The assets of Bank of Guilin and its holding village and town banks totaled 228 billion yuan, an increase of 17.04% year-on-year, becoming a large-scale local legal entity in Guangxi; the deposit balance totaled 180 billion yuan, an increase of 17.99% year-on-year; the loan balance totaled 96.6 billion yuan, an increase of 25.79% year-on-year; the total profit totaled 1.904 billion yuan, an increase of 24.3% year-on-year; the taxes turned in totaled 1.128 billion yuan; the asset quality continued to improve, The non-performing loan ratio is lower than the national and Guangxi interbank average level. Guilin bank strives to build the service brand of "Lishui Chunfeng" and provide customers with services like "Lishui as clear and sincere, spring as warm and warm".

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