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斯凯奇品牌1992年诞生在加州的一个小海滨城市，已从一个风格单一的小公司发展成为全球最受欢迎鞋类产品的品牌之一。斯凯奇公司屡获殊荣，现在在美国市场是仅次于耐克的第二大鞋类品牌，被《FootwearPlus》杂志评为“2009鞋类产品年度最佳公司”。最新推出的Shape-ups塑身鞋系列横扫了美国快速发展的塑身鞋市场，并占有了80%的市场份额，同时也被《FootwearPlus》杂志评为“2009年年度最佳新品”。

2012年8月22日，斯凯奇中国召开新闻发布会，正式宣布斯凯奇与好孩子集团的战略合作。好孩子集团将成为斯凯奇儿童系列产品在中国大陆地区的线上及线下代理。

品牌介绍

18年来，作为发展中全球市场策略的一部分，斯凯奇先后与小甜甜布兰妮（BritneySpears）、阿什莉·辛普森（AshleySimpson）和克里斯蒂娜·阿奎莱拉（ChristinaAguilera）等明星合作。2008年至2009年，斯凯奇还签约了美国偶像的冠军DavidCook作为其美国市场的代言人。2010年11月，斯凯奇宣布其旗下的Shape-ups塑身鞋系列签约美国时尚名媛金·卡戴珊（KimKardashian）和克里斯·詹娜（KrisJenner）母女作为新一季的代言人。身兼模特和服装设计师等数职的金·卡戴珊（KimKardashian）是帕里斯·希尔顿（ParisHilton）的闺中密友，也是美国时尚界和娱乐界的活跃人物。

斯凯奇新一代产品系列充满了活力、积极、愉悦和创新的元素。南加州的品牌斯凯奇融合了活力元素，最新休闲鞋款和服饰系列的推出会使大家都舞动起来。

斯凯奇以男士工装靴起家，此后开发了类似的女士靴。

但几年以后，我们的款式有了重大的突破，从这种单一的鞋品发展2000多种成人鞋款。我们将这些款式分成5大系列，每个系列在外观、触觉和诉求点都各具特色。现在，消费者可以随意选择斯凯奇品牌的男、女士靴、凉鞋、休闲鞋以及休闲运动鞋—斯凯奇出品，绝对舒适体贴，且质量上佳。

我们的传统品牌——从皮靴到帆布靴、再到经典的帆布便鞋，都致力于不断追求新的外观、迎合流行趋势并开发新的品种。我们的BOBS理念，即我们每售出一双鞋，就会像有需要的儿童赠送一双鞋。不管是用于慈善的鞋子、工作鞋还是周末休闲鞋，我们一直都在探索新元素，用以巩固核心品牌。

2009年，我们将塑身鞋系列（Shape-ups）和修身鞋系列（Tone-ups）引入美国，进入健身市场。

2010年，我们将这两个系列推广至全球；之后斯凯奇型跑（ResistanceRunner）系列上市，型跑系列（ResistanceRunner）是斯凯奇首款技术型男、女跑鞋。

自此，我们的健身鞋系列开始了飞速发展。该系列目前包括针对各种场合的专门塑身鞋（Shape-ups），如运动鞋、登山鞋、训练鞋和劳保鞋，我们的修身鞋（Tone-ups）也涵盖了多种鞋款，如靴子、凉鞋和运动休闲鞋品牌。此外，还有专门的轻质修身鞋、跑鞋和型跑训练鞋，总有一款斯凯奇适合您。我们的健身鞋受到全世界消费者的喜爱，在全球鞋类中处于领先地位。

英文翻译：Skye brand was born in a small coastal city in California in 1992. It has developed from a single style small company to one of the most popular footwear brands in the world. SKECHERS has won many awards. Now, SKECHERS is the second largest footwear brand after Nike in the U.S. market. SKECHERS is named "2009 Footwear Company of the year" by footwearplus magazine. The latest shape UPS series has swept the fast-growing market in the United States and occupied 80% of the market share. Meanwhile, it is also named "2009 new product of the year" by footwearplus magazine. On August 22, 2012, Skye China held a press conference to officially announce the strategic cooperation between Skye and Goodbaby Group. Goodbaby Group will become an online and offline agent of Skye children's products in mainland China. In the past 18 years, as part of the developing global market strategy, Skye has cooperated with Britney Spears, Ashley Simpson, Christina Aguilera and other stars successively. From 2008 to 2009, cage also signed David Cook, the champion of American Idol, as its spokesman for the US market. In November 2010, cage announced that its shape UPS shoe line was signed by us fashion celebrities Kim Kardashian and Kris Jenner's mother and daughter as spokesmen for the new season. Kim Kardashian, a model and fashion designer, is a close friend of Paris Hilton and an active figure in American fashion and entertainment. The new generation product line of Skye is full of dynamic, positive, joyful and innovative elements. Skye, a brand in Southern California, combines dynamic elements. The latest casual shoes and clothing series will make everyone dance. Skye started with men's work wear boots, and later developed similar women's boots. But a few years later, our style has made a major breakthrough, from this single shoe to develop more than 2000 adult shoes. We divide these styles into five series, each with its own characteristics in appearance, touch and appeal. Now, consumers can choose the men's and women's boots, sandals, leisure shoes and leisure sports shoes of Skye brand at will. They are absolutely comfortable, considerate and of high quality. Our traditional brands, from leather boots to canvas boots to classic canvas slippers, are committed to constantly pursuing new looks, catering to popular trends and developing new varieties. Our bobs philosophy is that every pair of shoes we sell will be like a pair of shoes for children in need. Whether it's for charity shoes, work shoes or weekend casual shoes, we have been exploring new elements to consolidate the core brand. In 2009, we introduced shape ups and tone ups to the us to enter the fitness market. In 2010, we promoted these two series to the world; then, the survival runner series came into the market, which is the first technical men's and women's running shoes. Since then, our fitness shoes series began to develop rapidly. At present, the series includes special shape UPS for various occasions, such as sports shoes, mountaineering shoes, training shoes and labor protection shoes. Our tone UPS also covers a variety of shoes, such as boots, sandals and sports casual shoes brands. In addition, there are special light fit shoes, running shoes and type running training shoes. There will always be a sketch for you. Our fitness shoes are loved by consumers all over the world and take the lead in global footwear.

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