【SENDA森达是哪个国家的品牌？】

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森达，创立于1977年,从江苏建湖崛起，已历经30多年发展。

三十多年来，森达一直专注于品牌的塑造和发展，通过历史的积累与沉淀，依托庞大的生产规模和精湛的技术团队，逐渐建立第一男鞋的市场地位，销量连续17年居全国同行首位，成为消费者心中永恒的经典。

江苏森达集团有限公司为全国皮鞋行业排头兵企业。1998年，森达品牌成功输出意大利；1999年，森达荣获国家质量效益型先进企业特别奖；2000年5月，江泽民总书记亲临森达视察；2001年，森达在全国皮鞋行业率先通过了ISO：2000质量体系认证，森达、好人缘、梵诗蒂娜、法雷诺、百思图等5个品牌被评为国家免检产品；2002年，森达集团被中国工业经济联合会、中国名牌战略推进委员会评选为全国16家向世界名牌进军、具有国际竞争力的中国企业之一，森达牌皮鞋被国家质量检验检疫总局评为中国名牌产品。

森达集团较早地同世界制鞋水平接轨，目前在意大利、澳大利亚、香港和上海、广州建立了五个制鞋信息中心和设计中心，拥有国际级的设计大师近百名，国际一流水平的机械流水线十条。森达牌高中档男女礼节鞋、时装鞋、绅士鞋、休闲鞋、多功能鞋素以“真皮优料、工艺精美、着感舒适、四季新潮”倍受消费者喜爱。

森达皮鞋1991年连获三个部优称号：1993年被国家技术监督局、中国质量检验协会、全国制鞋标准化中心评为“中国第一鞋王”；93、94连获国内贸易部等七部委授予的“金桥第一名”；95年12月荣获“金桥第一名”、“中国真皮标志名牌产品”、“96中国真皮鞋王”三项大奖；93-99年连获“消费者心目中理想品牌”、“实际购买品牌”、“购物首选品牌”三个第一。99年5月，被中国质量管理协会评为全国质量效益型先进企业，并荣获特别奖。2000年5月8日，党和国家领导人江泽民总书记一行视察了森达集团。

收购重组

2007年11月，继9月成功收购FILA中国商标后，中国最大的女鞋零售商百丽国际控股有限公司(1880HK下称百丽国际)宣布：收购江苏森达旗下5家公司。百丽国际全资子公司——新百丽已于2007年11月11日与江苏森达签订重组协议，据此协议，新百丽将收购森达全资控股的5家公司，收购金额约16亿元人民币。在资产规模上，这次创造了中国鞋业领域的并购纪录。

英文翻译：Senda, founded in 1977, has been developing for more than 30 years since its rise from Jianhu in Jiangsu Province. For more than 30 years, Sunda has been focusing on the shaping and development of the brand. Through the accumulation and precipitation of history, relying on the huge production scale and exquisite technical team, Sunda has gradually established the market position of the first men's shoe. Its sales volume has ranked the first in the country's peers for 17 consecutive years, becoming an eternal classic in the hearts of consumers. Jiangsu Senda Group Co., Ltd. is the leading enterprise in leather shoes industry in China. In 1998, Senda successfully exported its brand to Italy; in 1999, Senda won the national special award for advanced quality and efficiency enterprises; in May 2000, General Secretary Jiang Zemin visited Senda personally; in 2001, Senda took the lead in passing the ISO: 2000 quality system certification in the national leather shoes industry, and five brands such as Senda, friendly people, Vatican, farno and Besto were rated as national inspection free products; In 2002, Sunda group was selected as one of the 16 Chinese enterprises marching towards world famous brands and having international competitiveness by China Federation of industrial economy and China Famous Brand Strategy Promotion Committee, and Sunda brand leather shoes were rated as China famous brand products by General Administration of quality inspection and quarantine. Sunda group has been in line with the world's shoemaking level earlier. At present, it has established five shoemaking information centers and design centers in Italy, Australia, Hong Kong, Shanghai and Guangzhou. It has nearly 100 international level design masters and ten first-class mechanical assembly lines. Senda brand high school men's and women's etiquette shoes, fashion shoes, gentlemen's shoes, leisure shoes, multi-functional shoes are always loved by consumers with "leather excellent materials, exquisite technology, comfortable feeling and new fashion in all seasons". In 1991, Senda leather shoes won three ministerial titles in succession: in 1993, it was awarded as "China's first shoe king" by the State Bureau of technical supervision, China Association for quality inspection and the National Center for shoe making standardization; in 1993 and 1994, it was awarded as "Golden Bridge first" by seven ministries and commissions including the Ministry of domestic trade; in December 1995, it was awarded as "Golden Bridge first", "China's leather logo brand product" and "96 China's real leather shoes king" In 1993-99, it won three first prizes: "ideal brand in consumers' mind", "actual purchase brand" and "preferred brand for shopping". In May 1999, it was awarded the national advanced quality and benefit enterprise by China Quality Management Association, and won the special award. On May 8, 2000, General Secretary Jiang Zemin, the leader of the party and the state, and his delegation inspected the Senda group. In November 2007, after the successful acquisition of FILA China Trademark in September, Belle International Holding Co., Ltd. (1880hk referred to as Belle International), China's largest women's shoe retailer, announced the acquisition of five companies under Jiangsu Sunda. New Belle, a wholly-owned subsidiary of Belle International, has signed a restructuring agreement with Jiangsu Sunda on November 11, 2007. According to the agreement, new Belle will acquire 5 companies wholly owned by Sunda, with a purchase amount of about 1.6 billion yuan. In terms of asset scale, it has set a record of M & A in China's footwear industry.

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