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始于1981年新加坡，个人电脑和网络方面的数字娱乐产品的全球知名厂商，以生产高品质声卡享誉全球

Creative是生产用于个人电脑和网络方面的数字娱乐产品的全球领导厂商之一。1981年，Creative的创始人敏锐地发现，多媒体将为人们与PC的交互方面带来革命性的变化，于是，Creative在新加坡问世了。

Creative的SoundBlaster声卡享誉全球，引导了多媒体音频的革命，现在Creative又推出其备受赞誉的ZEN和MuVo系列数字音乐播放机，以电脑为平台，进军数字娱乐行业。公司开发出具有革命意义的硬件、专有技术、应用软件，并开展各项服务，充分发挥Internet的优势，让用户随时随体验高品质的数字娱乐。

Creative于1989年推出了SoundBlaster声卡，并取得了巨大的成功，成为PC音频领域的标准；Creative利用先进的音频技术，依托广大的用户群体和强大的品牌竞争力，向日新月异、充满时尚精神的个人数字娱乐（PDE）市场进军。

如今，Creative已经被公认为是业界的全球领导者之一，在音频和PDE产品方面屡有创新，以其出色硬件、软件和服务，视听感觉等多方位出击，为PC和Internet用户提供全面的时尚化高品质数字娱乐体验。

Creative使个人电脑的能力得到不断充实，它推出了种类繁多的PDE产品，其中包括数字MP3播放机，便携式媒体中心，多媒体音箱，数码相机和网络摄像头，电脑外设，显示卡，DVD光驱，通讯产品和极具革命意义的音乐键盘。

这些产品和解决方案主要针对消费者和系统集成商市场，将传统的市场渠道、OEM及Internet市场合而为一，形成一个世界性的分销网络。

多年来，Creative在产品上的不断创新，为其赢得了多项国际奖项和广泛的赞誉。近年来广受关注的奖项包括连续四年获得“BestofCES大奖”，获奖产品分别为2003年的“Prodikeys”、2004年的“ZENPortableMediaCentre”、2005年的“ZENMicroPhotoMP3播放机”和2006年的“ZENVision:MMP3播放机”。CreativeZENMicro同时获得ZiffDavisMedia的“BestofDigitalLife2004”大奖。

Creative凭借其最新XtremeFidelity(X-Fi)音频平台设立了新的音频标准。其尖端技术已在业内获得了广泛认可并由于使MP3音乐具有了非同一般的卓越音质而被PopularScience评为“家用数码娱乐最佳新品”。

Creative与全球业界内顶级的技术类公司以及开发商形成了互惠的伙伴关系，以加强其产品创新和研发的实力，巩固其领导地位。Creative还对多个美国公司进行了战略性的投资。

以不断创新的技术，丰富的产品和先进的设计，拓展自己在时尚化的个人数字领域的领导者地位，不但使追求技术进步的消费者获益，更要让每个人都能享受娱乐-这正是Creative为之不断努力的使命。凭借友好的用户界面，强大的功能以及出色的工业设计，Creative这个品牌已经成为了时尚数码娱乐的代名词。

1994年6月，Creative在新加坡证券交易所挂牌上市。

Creative全球公司总部设在新加坡，亚太地区的中心。它还分别在美国（Milpitas，加利福尼亚）、欧洲（都柏林，爱尔兰）和亚洲（新加坡）设有地区总部。

创新科技（中国）有限公司：

创新科技（中国）有限公司系新加坡创新科技有限公司在中国投资的一家独资企业，于2004年进驻张江高科技园区，并以此作为创新科技在中国区的总部。创新科技（中国）有限公司将成为亚太地区的营销中心，及创新科技第二大的研发基地。创新科技在合肥、北京、成都、广州等地分别建立了分公司及办事处，与此同时，新加坡创新科技在青岛拥有一家先进的、现代化的电子制造工厂。创新科技约2000多名中国员工全心全意为中国的顾客及全球的顾客提供最先进的个人娱乐数码产品。

英文翻译：Started in Singapore in 1981, it is a world-renowned manufacturer of digital entertainment products for personal computers and networks. It is famous for producing high-quality sound cards. Creative is one of the world's leading manufacturers of digital entertainment products for personal computers and networks. In 1981, the founder of creative keenly found that multimedia will bring revolutionary changes to the interaction between people and PC, so creative came out in Singapore. Creative SoundBlaster sound card is famous all over the world, leading the revolution of multimedia audio. Now creative has launched its highly praised Zen and MuVo series digital music players, taking computers as the platform to enter the digital entertainment industry. The company has developed revolutionary hardware, proprietary technology and application software, and carried out various services to give full play to the advantages of the Internet, so that users can experience high-quality digital entertainment at any time. Creative launched SoundBlaster sound card in 1989, and has achieved great success, becoming the standard of PC audio field; creative uses advanced audio technology, relying on a large number of user groups and strong brand competitiveness, to march into the increasingly different and fashionable personal digital entertainment (PDE) market. Now, creative has been recognized as one of the global leaders in the industry. It has repeatedly innovated in audio and PDE products. With its excellent hardware, software and services, audio-visual feeling and other aspects, it provides PC and Internet users with a comprehensive fashion high-quality digital entertainment experience. Creative enriches the capabilities of personal computers. It has launched a wide range of PDE products, including digital MP3 players, portable media centers, multimedia speakers, digital cameras and webcams, computer peripherals, display cards, DVD drives, communication products and revolutionary music keyboards. These products and solutions are mainly aimed at the market of consumers and system integrators. They integrate the traditional market channels, OEM and Internet markets to form a worldwide distribution network. Over the years, creative's continuous innovation in products has won it a number of international awards and wide praise. In recent years, the awards that have attracted wide attention include "bestofces Award" for four consecutive years, with products of "prodikeys" in 2003, "zenportablemediacentre" in 2004, "zenmacrophotomp3 player" in 2005 and "zenvision: MMP3 player" in 2006. Creative zenmicro also won Ziff Davis media's best digital life 2004 award. Creative has set up a new audio standard with its latest xtremefidelity (X-Fi) audio platform. Its cutting-edge technology has been widely recognized in the industry and has been rated as "the best new product of home digital entertainment" by popular science due to the extraordinary excellent sound quality of MP3 music. Creative has formed a mutually beneficial partnership with the top technology companies and developers in the global industry to strengthen its product innovation and R & D strength and consolidate its leading position. Creative has also made strategic investments in a number of US companies. With innovative technology, rich products and advanced design, we will expand our leading position in the field of fashionable personal digital, which will not only benefit the consumers who pursue technological progress, but also enable everyone to enjoy entertainment - this is what creative strives for. With a friendly user interface, powerful functions and excellent industrial design, creative has become a synonym for fashion digital entertainment. In June 1994, creative was listed on the Singapore Stock Exchange. Creative global is headquartered in Singapore, the center of the Asia Pacific region. It also has regional headquarters in the United States (Milpitas, California), Europe (Dublin, Ireland) and Asia (Singapore). Innovation Technology (China) Co., Ltd.: Innovation Technology (China) Co., Ltd. is a wholly-owned enterprise invested by Singapore Innovation Technology Co., Ltd. in China. It entered Zhangjiang High Tech Park in 2004 and took it as the headquarters of innovation technology in China. Innovation Technology (China) Co., Ltd. will become the marketing center of Asia Pacific region and the second largest R & D base of innovation technology. Innovation technology has established branches and offices in Hefei, Beijing, Chengdu, Guangzhou and other places. At the same time, Singapore innovation technology has an advanced and modern electronic manufacturing factory in Qingdao. Innovative technology more than 2000 Chinese employees wholeheartedly provide the most advanced personal entertainment digital products for Chinese customers and global customers.

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