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四川省西部风鱼饵渔具有限公司座落在钟灵俊秀、人杰地灵的苏东坡故里—四川眉山。公司占地近五十亩，是专业研发、生产、销售鱼饵渔具的知名企业。

公司董事长杨俊波先生以事业家精神放眼于全球，着眼于百年，为公司描绘了“分阶段打造国内、国际一流鱼饵渔具品牌”的战略蓝图。公司自2003年落户眉山以来，始终秉承“专注鱼饵渔具，自我超越无限”的企业精神，以“休闲野钓鱼饵”为切入点，全线引进先进生产设备，全面引入先进生产经营管理，倾力打造研发团队。

公司在“塑造钓鱼文化，创新以人为本”的经营理念中经过多年的迅速发展壮大，目前在职员工300余人，打造出了“西部风、九元、天王”三大知名鱼饵品牌，拥有400多个单品，完成了“以四川为中心，辐射全国各地，并在郑州建立分公司、在南昌等地设立办事处”的布局，基本完成了企业目标的第一阶段，拥有国内顶尖客户群，已成为名副其实的中国休闲野钓鱼饵“专家”，企业已成为全国钓鱼赛事合作伙伴和中国休闲垂钓协会委员单位，使用我公司鱼饵的钓鱼队在全国多项知名钓鱼赛事中占据了第一或第二名。

在未来的时间里，西部风将一如既往专注鱼饵渔具，坚定不移地实现自我超越，为社会奉献钓鱼精神文化和物质文明，向着“在全球范围内树立鱼饵渔具名族品牌”的目标迈进。
企业文化

公司施行“六化建设”即：营销队伍专业化、市场管理网络化、服务客户体系化、营销理念现代化、客户合作诚信化、售后服务周到化。本着“六化”与大家共同发展，优势互补、联合开发、管理市场。

企业精神：以人为本、科技兴厂、质量第一、诚实为先、信誉第一、团结严谨、务实求精、共同合作!

公司战略：做强、做大鱼饵产业，争创行业一流规模、一流质量、一流管理、一流效益。

公司使命：传承中华文明精髓，依靠现代科学、集员工胆识、智慧、开拓创新精神，服务客户、造福社会，推动企业全面进步。

公司发展方向:优化、调整产业结构，建设高素质员工队伍，完善企业治理机制，实施名牌战略，聚集核心竞争力。

公司价值观:尊重科学、尊重知识，尊重人才，激发员工自主创新能力。

公司文化理念：科学发展、以人为本、和谐协调、勇于进取。

企业精神：以人为本、科技兴厂、质量第一、诚实为先、信誉第一、团结严谨、务实求精、共同合作。

公司经营理念：以“诚信”为企业的经营理念和行动准则，以客户需求和客户的利益为导向，视产品质量为企业生存之根本。

英文翻译：Sichuan West Wind bait fishing gear Co., Ltd. is located in Meishan, Sichuan Province, the hometown of Su Dongpo where Zhong Ling is handsome and outstanding. Covering an area of nearly 50 mu, the company is a well-known enterprise specializing in R & D, production and sales of baits and fishing gear. Mr. Yang Junbo, chairman of the board of directors of the company, focused on the world and the century with the enterprising spirit, described the strategic blueprint of "building a first-class domestic and international bait and fishing gear brand in stages" for the company. Since the company settled in Meishan in 2003, it has always been adhering to the enterprise spirit of "focusing on bait and fishing gear, self surpassing infinity", taking "leisure wild fishing bait" as the starting point, introducing advanced production equipment, comprehensive introduction of advanced production and operation management, and striving to build a research and development team. After years of rapid development and growth in the business philosophy of "shaping fishing culture and innovating people-oriented", the company now has more than 300 employees, has created three famous bait brands of "western style, Jiuyuan and Tianwang", has more than 400 products, has completed "Taking Sichuan as the center, radiating all over the country, and has established branches in Zhengzhou, offices in Nanchang and other places ”The company has basically completed the first stage of the enterprise's goal, has a top domestic customer base, has become a real "expert" of China's recreational wild fishing bait, has become a partner of the national fishing competition and a member unit of China Association of recreational fishing, and the fishing team using our company's bait has occupied the first or second place in many famous fishing competitions in China. In the future, Xifeng will, as always, focus on baits and fishing gear, unswervingly achieve self transcendence, dedicate fishing spirit, culture and material civilization to the society, and move towards the goal of "building a famous brand of baits and fishing gear in the world". The corporate culture company implements "six modernizations", namely, the specialization of marketing team, the networking of market management, the systematization of service customers, the modernization of marketing concept, the integrity of customer cooperation and the thoughtful after-sales service. In the spirit of "six modernizations" and common development, complementary advantages, joint development and market management. Enterprise spirit: people-oriented, science and technology, quality first, honesty first, reputation first, unity rigorous, pragmatic refinement, joint cooperation! Company strategy: to strengthen, do big bait industry, strive for industry first-class scale, first-class quality, first-class management, first-class efficiency. Mission of the company: inheriting the essence of Chinese civilization, relying on modern science, gathering the courage, wisdom and pioneering spirit of employees, serving customers, benefiting the society and promoting the overall progress of the enterprise. Development direction of the company: optimize and adjust the industrial structure, build a team of high-quality employees, improve the corporate governance mechanism, implement the famous brand strategy, and gather the core competitiveness. Values of the company: respect science, knowledge, talents, and inspire employees' independent innovation ability. Corporate culture concept: scientific development, people-oriented, harmonious coordination, and enterprising. Enterprise spirit: people-oriented, science and technology, quality first, honesty first, reputation first, unity and preciseness, pragmatism and common cooperation. Business philosophy of the company: take "integrity" as the business philosophy and action criteria of the enterprise, take customer demand and customer's interests as the guide, and regard product quality as the root of the enterprise's survival.

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