【十月初五是哪个国家的品牌？】

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澳门澳新贸易投资有限公司，暨十月初五饼家（澳门）有限公司于2004年在美丽的侨乡广东省江门市新会区投资创办生产十月初五品牌的江门市澳新食品有限公司。花园式的厂房面积达3万多平方米，严格按国际烘焙类食品卫生标准规划建造，并严格执行HACCP、ISO22000等品质安全卫生控制体系，厂房设多条现代化生产线并附设参观通道，同时设有设备先进的新产品研发中心、通过国家级认证的品质检验控制中心、全天候运转的物流配送中心等。十月初五，从未分毫懈怠对高品质的坚持！

自2004年成立以来，公司发扬澳门传统风味不遗馀力，并致力于持续优化设备工艺、研发更佳产品，喜获各界鼓励。2011年9月23日，二期厂房启用典礼隆重举行，澳门特别行政区行政长官崔世安博士、澳门中联办主任白志健先生及省市领导一行亲临主礼，并参观厂房、品尝新鲜出炉的十月初五产品。行政长官对公司的产品及工艺给予了充分肯定，表示喜见澳资企业在内地取得佳绩，并期望『十月初五』品牌将澳门特色糕点美食带到世界各地。

生产基地及研发中心——江门市澳新食品有限公司

目前，产品以烘焙类食品为主，主要有：杏仁饼系列、蛋卷系列、凤凰卷系列、酥条系列、曲奇系列、糕点系列、月饼系列共五十多个花色品种。以其优良的品质、新颖的包装及浓厚的澳葡美食风味赢得了广大消费者的青睐，成为国内众多烘焙企业的标杆模仿对象，十月初五的品牌已成为国内烘焙类食品最有价值的品牌。

以人为本、安全为先、品质为基、持续发展——经营方针

公司一直坚持“以人为本、安全为先、品质为基、持续发展”的经营方针，开拓进取，诚信经营，科学管理，经济效益和社会效益稳步提高。经多年的努力，公司拥有优秀的烘焙食品的生产管理和技术开发专业团队，时刻根据市场的变化，不断开发研製“色、香、味”俱全的新产品。

公司视食品品质、食品安全为企业的生命和义不容辞的社会责任。孜孜不倦致力于提高完善品质管制体系，专注于卫生品质管制，建立了完善的品质安全管理体系、取得了HACCP、BRC、北美供应商认证等国际级认可的认证，产品完全符合国际通行的标准。

现时产品远销欧、美等经济发达的国家，在全国各主要城市近万间大中型终端商场内均有销售，销售网站遍佈全国。同时还以江门地区为起点向外地陆续开设了几十间“十月初五”饼家品牌形像专门店。

品牌的迅速发展和消费者热烈追捧使“十月初五”形成独有的品牌，享誉海内外。开业以来各主要经济指标每年平均以30﹪以上的速度快速增长。即使是2009年下半年以来，爆发了全球金融海啸，国内发生“三聚氰胺”事件，但由于公司採取积极应对措施，加大资源扩展国内市场销售，市场佔有率不跌反升，销售业绩累超历史同期最好水准，销售纪录不断刷新。

今后我司将继续严格执行和贯彻品质安全方针，紧紧围绕以树立品牌、维护品牌、做大做强品牌为目标，以国际先进品质体系为管理标准，形成规模化生产，努力降低成本，继续坚持将高品质真正传统纯正的澳门风味带到全中国乃至于全世界。

企业大事回顾

2003年，一班热忱澳门文化的知名企业家有感内陆地区及世界各地游客对澳门美食的热爱，成立十月初五饼家（澳门）有限公司，立志传扬澳门特色美食文化，让消费者能随时随地品尝澳门糕点；

2004年，为进一步将产品推向全国市场，十月初五饼家（澳门）有限公司投资800万美元创办江门市澳新食品有限公司，将十月初五的生产基地及研发中心转移到美丽的侨乡—广东省江门市新会区；

2006年，开设国内首家“十月初五”形象专卖店，并于全国范围内大中型终端商场内上架；同年，所生产的十月初五品牌广式双黄白莲蓉月饼产品在中国商品学会开展的中国优质产品推广中，获得优质产品荣誉证书；

2007年，“十月初五”通过广东出入境检疫局的审核，成为出口食品卫生注册企业，品牌迅速成长，产品远销美国、加拿大、欧洲等经济发达的国家；

2008年，中共广东江门新会经济开发区委员会暨广东江门新会经济开发区管理委员会授予“名牌产品企业”的殊荣；

2009年，产品销售飞跃发展，增资5000万元扩产二期厂房，总面积20000多平方米，按国际烘焙类食品卫生标准规划设计，产能飞跃猛进；

2009年秋，澳门十月初五饼家成为第14届全球旅游小姐的指定手信礼品赞助商。

2010年，勇夺“广东省食品安全排头兵”“消费者最信赖，品质放心品牌”及“烘烤行业领军品牌”的称号；同年，开设淘宝天猫旗舰店进军电子商务领域。

2011年，为满足迅猛发展的市场需求，增资扩建二期厂房，增添先进设备，扩大和提升产品研发中心和品质检验控制中心，澳门特别行政区行政长官崔世安博士、澳门中联办主任白志健先生及省市领导一行亲临主礼。

2012年，获广东省著名商标，并成为唯一一家入选香港《镜报》企业社会责任奖的澳门企业；同年9月江门市澳新食品有限公司获中国出入境检验检疫协会授予的“中国品质诚信企业”的荣誉称号。

2012年11月澳门总店开业，“十月初五”饼家品牌形象专门店风姿飒爽进驻澳门十月初五日街。

2013年5月广州总店开业，品牌形象专门店进入广州上下九核心商圈。

2013年8月，我司被广东省食品行业协会评为2012-2013年度优秀龙头食品企业。9月，我司出品的十月初五双黄白莲蓉月饼、五仁金腿月饼被评选为2013年度广东精品月饼。

英文翻译：Macao ANZ trade and Investment Co., Ltd. and cake family (Macao) Co., Ltd. established Jiangmen ANZ Food Co., Ltd. in 2004 in Xinhui District, Jiangmen City, Guangdong Province, a beautiful hometown of overseas Chinese. The garden style factory covers an area of more than 30000 square meters. It is built in strict accordance with the international baking food hygiene standard planning, and strictly implements the quality safety and hygiene control system such as HACCP and ISO22000. The factory is equipped with a number of modern production lines and attached with visiting channels. At the same time, it is equipped with an advanced new product research and development center, a national certified quality inspection and control center and an all-weather operation center Logistics distribution center, etc. On the fifth day of October, I have never been slack in insisting on high quality! Since its establishment in 2004, the company has made great efforts to carry forward the traditional flavor of Macao, and is committed to continuous optimization of equipment and technology, research and development of better products, which has been encouraged by all walks of life. On September 23, 2011, the opening ceremony of phase II plant was held ceremoniously. Dr. Cui Shian, chief executive of Macao Special Administrative Region, Mr. Bai Zhijian, director of Macao China joint office, and provincial and municipal leaders attended the ceremony in person, visited the plant and tasted fresh products produced on October 5th. The chief executive gave full affirmation to the company's products and processes, expressed his delight to see Australian enterprises achieve good results in the mainland, and hoped that the "October 5th" brand would bring Macao's special pastry food to all over the world. At present, Jiangmen AoXin Food Co., Ltd., the production base and R & D center, mainly produces baking food, mainly including: almond cake series, egg roll series, Phoenix roll series, crispy bar series, cookie series, pastry series and moon cake series, with a total of more than 50 varieties. With its excellent quality, novel packaging and strong Australian and Portuguese food flavor, it has won the favor of the majority of consumers and become the benchmark imitation object of many domestic baking enterprises. The brand of October 5th has become the most valuable brand of domestic baking food. People oriented, safety first, quality based, and sustainable development - the company has always adhered to the business policy of "people-oriented, safety first, quality based, and sustainable development", pioneering, honest operation, scientific management, and steady improvement of economic and social benefits. After years of efforts, the company has an excellent professional team of bakery production management and technical development, constantly developing new products with "color, fragrance and taste" according to the changes of the market. The company regards food quality and food safety as the life and social responsibility of the enterprise. We have worked hard to improve the quality control system, focus on health and quality control, established a sound quality and safety management system, and obtained international level certification such as HACCP, BRC, North American supplier certification. Our products are fully in line with international standards. At present, the products are exported to Europe, the United States and other developed countries. They are sold in nearly 10000 large and medium-sized terminal malls in major cities across the country, with sales websites all over the country. At the same time, dozens of "October 5th" bakery brand image stores have been opened in Jiangmen Area. With the rapid development of the brand and the hot pursuit of consumers, "October 5th" has become a unique brand, which is well-known at home and abroad. Since its opening, the main economic indicators have grown at an average annual rate of over 30%. Even since the second half of 2009, there has been a global financial tsunami and a "melamine" incident in China. However, due to the company's active response measures, increasing resources to expand domestic market sales, the market share has increased instead of falling. The sales performance has exceeded the best level in the same period of history, and the sales record has been constantly updated. In the future, our company will continue to strictly implement and implement the quality and safety policy, focus on the goal of establishing brand, maintaining brand, making brand bigger and stronger, take international advanced quality system as management standard, form large-scale production, strive to reduce costs, and continue to bring high-quality, authentic and pure Macao flavor to the whole China and even the world. In 2003, a group of well-known entrepreneurs who are passionate about Macao culture felt the love of tourists from inland areas and all over the world for Macao food. They established bakery (Macao) Co., Ltd. on the fifth day of October, aiming to spread Macao's characteristic food culture and enable consumers to taste Macao pastry anytime and anywhere. In 2004, in order to further promote the products to the national market, bakery was established on the fifth day of October（ Macao) Co., Ltd. invested 8 million US dollars to set up Jiangmen AoXin Food Co., Ltd. and transferred its production base and R & D center to the beautiful hometown of overseas Chinese, Xinhui District, Jiangmen City, Guangdong Province; in 2006, it opened the first "October 5th" image store in China and put it on the shelves in large and medium-sized terminal stores nationwide; in the same year, it produced a wide range of double brands in October 5th Huangbailianrong mooncake products obtained the certificate of honor of high quality products in the promotion of China's high quality products carried out by China commodity society; in 2007, "October 5th" passed the examination of Guangdong entry exit quarantine bureau, becoming a registered enterprise of export food hygiene, with rapid brand growth and products exported to the United States, Canada, Europe and other economically developed countries; in 2008, the new Jiangmen meeting of Guangdong Province of the Communist Party of China The Committee of economic development zone and the administrative committee of Guangdong Jiangmen Xinhui Economic Development Zone awarded the honor of "famous brand product enterprise"; in 2009, the product sales developed rapidly, the second phase factory building was expanded by 50 million yuan, with a total area of more than 20000 square meters. According to the international baking food hygiene standard planning and design, the production capacity improved rapidly; in the autumn of 2009, the fifth bakery in October in Macao became the 14th Global bakery Travel miss's designated letter gift sponsor. In 2010, it won the titles of "Guangdong food safety pacesetter", "consumer's most trusted, quality assured brand" and "leading brand in baking industry"; in the same year, it opened Taobao tmall flagship store to enter the field of e-commerce. In 2011, in order to meet the rapid development of market demand, we increased capital to expand phase II plant, add advanced equipment, expand and upgrade product R & D center and quality inspection and control center. Dr. Cui Shian, chief executive of Macao Special Administrative Region, Mr. Bai Zhijian, director of Macao China Joint Office, and leaders of the province and the city attended the ceremony. In 2012, it won the famous trademark of Guangdong Province and became the only Macao enterprise selected for the Corporate Social Responsibility Award of Hong Kong mirror. In September of the same year, Jiangmen AoXin Food Co., Ltd. won the honorary title of "China Quality and integrity enterprise" awarded by China entry exit inspection and Quarantine Association. In November 2012, the head office of Macao opened, and the special bakery brand image shop of "October 5th" entered Macao October 5th Street in a cool manner. In May 2013, the Guangzhou head office opened, and the brand image special store entered the upper and lower nine core business circles of Guangzhou. In August 2013, our company was rated as the excellent leading food enterprise in 2012-2013 by Guangdong Food Industry Association. In September, the double yellow and white lotus moon cake and the five benevolent golden legs moon cake produced by our company were selected as the 2013 Guangdong excellent moon cake.

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