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丽涛是由霸王集团全新推出的产品，力邀红遍两岸三地的超人气偶像团体SHE为其代言

中草药快消企业的代表——霸王集团，隆重推出旗下丽涛品牌全新产品，并且力邀红遍两岸三地的超人气偶像团体SHE为该品牌代言，瞄准年轻群体，以植物花果凝萃的产品系列进入芳香、柔顺的细分洗发水市场。 

据了解，丽涛多年来凭借良好的产品口碑获得了消费者的青睐，有着深厚的市场基础。而此次推出丽涛新品，霸王集团表示，近几年来霸王集团对于传统中医药的研发和应用取得了突破性的成就，在不久前，霸王集团包括祛脂生发方、养血容发方、七草淡斑方等8个中草药护理秘方被列入广东省岭南中药文化遗产保护名录，获得“中药世家”的认定。这是对霸王集团推动传统中草药产业化发展的极大肯定，也是传统中草药和现代生活护理品完美融合的典范。而丽涛植物花果凝萃系列正是霸王集团利用在中草药方面的研究成果，进行产品创新的又一成果。 

霸王集团介绍，丽涛香香柔顺植物花果凝萃系列，是基于广泛深入的消费者市场调查和研究而开发。根据多年来的调查结果显示，在现代生活中，天然、健康的产品在消费者当中具有越来越重要的影响力，使用植物类护理产品的年轻消费群体的比重日益壮大，正说明了年轻人也逐步将天然、绿色的产品作为时尚、品质生活的标志。在洗护发方面，年轻人倾向于选择柔顺功能的洗发水，带有植物清香的洗发水更易获得他们的喜爱。而丽涛香香柔顺系列秉承了“天然植物”的天然、健康理念，提取植物花果的营养精华，为年轻消费者带来全新的洗发护发体验。 

丽涛香香柔顺植物花果凝萃系列包括了丽涛香香柔顺系列洗发露、丽涛香香柔顺系列护发素以及丽涛香香嫩白系列沐浴露等三大系列多款产品。丽涛香柔顺植物花果凝萃系列产品中富含多种植物花果萃取精华，优雅脱俗的花果芳香，由内到外全面调理滋养头皮，从而带给秀发全方位的柔顺体验，同时，洗发后的头发带有淡淡的花果香味，沁人心脾。令头发、头皮更健康、更柔顺。

对于此次邀请人气爆棚的SHE作为丽涛品牌代言人，霸王集团相关负责人表示，SHE作为华语乐坛大受欢迎的偶像团体，一直以来受到年轻朋友的追捧，她们年轻时尚、健康活力、美丽自信的风格一直影响着年轻人的行为，也正是因为SHE这样广泛的影响力以及号召力，以及自身风格与丽涛时尚、动感的品牌个性相当契合。 

英文翻译：Li Tao is a brand-new product launched by Bawang group. She, a popular idol group in three places across the Taiwan Strait, is invited to represent the Chinese herbal medicine fast-moving consumer enterprise - Bawang group. She, a popular idol group in three places across the Taiwan Strait, is also invited to represent the brand, aiming at young groups and entering the product series of plant flowers and fruits Fragrant and supple shampoo market. It is understood that Li Tao has won the favor of consumers with good product reputation for many years and has a profound market foundation. In recent years, Bawang group has made a breakthrough in the research and development and application of traditional Chinese medicine. Not long ago, Bawang group included eight Chinese herbal medicine nursing secret formulas, including Quzhi Shengfa formula, Yangxue Rongfa formula, Qicao Danban formula, in the list of Lingnan traditional Chinese medicine cultural heritage protection in Guangdong Province, and obtained the recognition of "traditional Chinese medicine family". This is a great affirmation for Bawang group to promote the industrialization of traditional Chinese herbal medicine, and a model for the perfect integration of traditional Chinese herbal medicine and modern life care products. Li Tao's plant flower and fruit collection series is just another achievement of Bawang group's product innovation by using the research achievements in Chinese herbal medicine. Bawang group introduced that Litao fragrant and supple plant flower and fruit condensate series is developed based on extensive and in-depth consumer market research and research. According to the survey results over the years, in modern life, natural and healthy products have more and more important influence among consumers. The growing proportion of young consumers who use plant care products shows that young people also gradually take natural and green products as a sign of fashion and quality of life. In terms of shampoo and conditioner, young people tend to choose the shampoo with soft function, and the shampoo with plant fragrance is more likely to get their favorite. With the natural and healthy concept of "natural plants", Li Tao Xiang fragrant series has extracted the nutrition essence of plant flowers and fruits, bringing new shampoo and hair care experience to young consumers. Litao fragrant and supple plant flower and fruit condensing series includes Litao fragrant and supple series shampoo, Litao fragrant and supple series conditioner and LiTaO fragrant and white series shower gel. Gladdening the heart and refreshing the mind, the plant is rich in many kinds of plant flower and fruit extract, elegant and refined, which can be used to nourish the scalp from inside to outside, so as to bring the full experience of the hair. Make your hair and scalp healthier and smoother. With regard to the popularity of she as the spokesperson of LiTaO brand, the relevant head of overlord group said that she, as a popular idol group in Chinese music, has always been sought after by young friends. Their young fashion, healthy vitality, beautiful and confident style directly affect young people's behavior, which is also due to the wide influence and appeal of she, As well as their own style and Rito fashion, dynamic brand personality quite fit.  

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