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上个世纪二十年代，詹姆斯·布莱尔James Blair（苏格兰户外探险先驱人物，Highland箱包创始人）便率领他的探险队进行在苏格兰高地进行户外探险活动。当时，专业的户外探险刚兴起不久，装备仍较为简陋，户外探险活动经常受限。恩斯特·塞弗尔和他的探险队员们便自己动手制造适合户外探险的专业包，并在1928年正式创立新的专业户外箱包品牌，他们把这个箱包命名为Highland，以纪念他们所热衷的这片苏格兰高地。随着苏格兰高地探险活动不断为世人所知，Highland逐渐成为苏格兰探险的代名词和标准装备。
秉承着新的设计理念，HIGHLAND结合其成熟的户外装备开发技术，不断设计出适合都市人群使用的多功能休闲箱包，实现创新性与時尚感的结合。创新同样來自细节， HIGHLAND箱包全部采用世界五百强NIFICO扣具，且每一款箱包因使用人群和场所的差异，在材质和功能的选择上都不尽相同，为消费者度身订做不同的箱包出行方案，实现 因包容而从容 的品牌承诺。
英文翻译：In the 1920s, James Blair led his expedition to the highlands. At that time, the professional outdoor exploration was just emerging, the equipment was still relatively simple, and the outdoor exploration activities were often limited. Ernst sever and his explorers made their own professional bags suitable for outdoor exploration, and formally established a new brand of professional outdoor bags in 1928. They named this bag highland to commemorate their passion for this Scottish highland. As the exploration activities of the Scottish Highlands are constantly known to the world, highland has gradually become a synonym and standard equipment for Scottish exploration. Adhering to the new design concept, highland combines its mature outdoor equipment development technology to continuously design multifunctional leisure bags suitable for urban people to realize the combination of innovation and fashion sense. Innovation also comes from details. Highland bags are all made of nifico fastenings, which are one of the top 500 in the world. Because of the difference of users and places, each bag has different materials and functions. Different travel plans are customized for consumers to realize the brand commitment of tolerance and ease.
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