我要投票 花旗在食用油行业中的票数:491
· 外 推 电 报 ·
2025-08-23 03:06:57 星期六

【花旗是哪个国家的品牌?】

花旗是什么牌子?「花旗」是南海油脂工业(赤湾)有限公司旗下著名品牌。该品牌发源于广东省深圳市,由创始人牛董在1988年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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始于1988年,知名特种油脂品牌,隶属益海嘉里集团旗下,国内较早规模化生产精炼油脂和小包装油脂的企业,其品牌人造奶油颇具声誉


益海嘉里是新加坡丰益国际有限公司在华投资的以粮油加工、特种油脂、油脂化工、仓储物流、内外贸易、清洁能源开发、大豆深加工于一体的多元化侨资集团。

益海嘉里从上世纪80年代末就开始了中国粮油市场的开拓。1988年,在中国投资南海油脂工业(赤湾)有限公司,是中国较早规模化生产精炼油脂和小包装油脂的企业。经过二十多年的发展,益海嘉里在中国累计投资40余家粮油食品以及相关业务的生产加工企业,专注于为中国百姓提供营养健康的优质产品,成功塑造了“金龙鱼”、“口福”、“胡姬花”等品牌。

益海嘉里还是国内出色的特种油脂供应商,其代表产品为:花旗、金燕牌人造奶油、起酥油,金鹂代可可脂、专用油、烘焙系列,并且向市场成功地推出了海皇牌系列餐饮专用油。

2005年,益海嘉里进军以水稻加工为主,大豆、玉米、杂粮等粮食贸易加工为辅的食品行业,向市场成功推出了“香宴”、“香满园”、“金元宝”系列品牌大米。

目前,益海嘉里已在中国形成了布点广泛、布局合理、规模宏大的优质生产体系;建立了中国庞大的经销网络,经销商数目已经超过2000家,遍布全国400个大中城市,销售网络已覆盖了中国除台湾以外的所有省市区。

南海油脂工业(赤湾)有限公司,于1990年1月8日正式开业投产。公司位于深圳蛇口赤湾港畔,占地八万平方米,主要生产经营各种动、植物油脂,同时开展油脂分装及仓储业务,是中国较大的食用油脂生产企业之一。经过二十年的创业和发展,累计投资金额已超过7亿元人民币。目前,公司已建有食用油精炼厂五座,包装厂一座,氢化油脂厂一座,酯交换厂一座,特种油脂生产厂一座,拥有总容量为10万吨的储油罐近百个。公司目前拥有年80万吨精炼油、20万吨特种油脂、50万吨小包装的生产能力。

公司始终坚持以消费者需求为导向的产品研发理念,健康消费是产品研发理念的核心。

早于1991年,公司即在中国推出具有革命意义的小包装食用油,掀起食用油领域的健康消费风潮。并以其严格的产品质量标准,使“金龙鱼”的品牌形象深入人心。雄厚的技术实力成为公司产品创新的重要驱动因素之一。2002年,公司推出第2代金龙鱼食用调和油,提出膳食脂肪酸平衡新概念,持续倡导食用油健康消费的理念。

特种油脂方面,根据用户用途、要求特性、运输条件和环境因素等差别,研制出三个品种、数百种规格的产品,如煎炸专用起酥油、棕榈树速冻食品专用油、饼干夹心专用油、烘焙饼房用油及糖果、巧克力专用油等各类产品。

在餐饮用油方面,针对宾馆、酒楼、大中型饭店,开发了金龙鱼、海皇、花旗、元宝、鲤鱼8L、16L、22L等不同容量、不同档次的餐饮用油,满足了各类用户的不同需求。

在药用辅料油脂方面,拥有药用辅料大豆油和精制玉米油的注册批件,生产20kg、25kg、50L三种包装规格的“金鹂”牌药用辅料大豆油和精制玉米油。


英文翻译:Started in 1988, it is a well-known brand of special oil, belonging to yihaijiari group. It is an early domestic enterprise that produces refined oil and small package oil on a large scale. Its brand of margarine has a good reputation. Yihaijiari is invested by Singapore Fengyi International Co., Ltd. in China, including grain and oil processing, special oil and grease chemical industry, warehousing and logistics, domestic and foreign trade, clean energy development, and soybean deep A diversified group of overseas Chinese capital. Yihaijiali has been developing the grain and oil market in China since the end of 1980s. In 1988, it invested in Nanhai oil industry (Chiwan) Co., Ltd. in China, which is an early enterprise in China to produce refined oil and small package oil on a large scale. After more than 20 years of development, Yihaijiali has invested in more than 40 grain, oil and food production and processing enterprises in China, focusing on providing high-quality products with nutrition and health for Chinese people, and has successfully created "golden dragon fish", "Koufu", "hujihua" and other brands. Yihaijiali is also an outstanding special oil supplier in China. Its representative products are Citigroup, Jinyan brand margarine, shortening, Jinli cocoa butter, special oil and baking series. In addition, it has successfully launched the Haihuang brand series catering oil to the market. In 2005, Yihaijiali entered into the food industry which mainly deals with rice processing, supplemented by grain trade processing such as soybean, corn and miscellaneous grains, and successfully launched a series of brand rice of "Xiangyan", "xiangmanyuan" and "jinyuanbao" to the market. At present, Yihaijiali has formed a high-quality production system with wide distribution, reasonable layout and large scale in China; a huge distribution network has been established in China, with more than 2000 dealers covering 400 large and medium-sized cities across the country, covering all provinces and cities except Taiwan. Nanhai oil industry (Chiwan) Co., Ltd. was officially put into operation on January 8, 1990. The company is located in Chiwan Port, Shekou, Shenzhen, covering an area of 80000 square meters, mainly engaged in the production and operation of various animal and plant oils, and also carried out the oil sub packaging and storage business, which is one of the largest edible oil production enterprises in China. After 20 years of entrepreneurship and development, the total investment has exceeded 700 million yuan. At present, the company has built five edible oil refineries, one packaging plant, one hydrogenated oil plant, one ester exchange plant, one special oil production plant, with a total capacity of 100000 tons of oil storage tanks. At present, the company has an annual production capacity of 800000 tons of refined oil, 200000 tons of special oil and 500000 tons of small packaging. The company always adheres to the product R & D concept guided by consumer demand, and healthy consumption is the core of the product R & D concept. As early as 1991, the company launched a revolutionary small package edible oil in China, setting off a healthy consumption trend in the field of edible oil. And with its strict product quality standards, the brand image of "golden dragon fish" has been deeply rooted in people's hearts. Strong technical strength has become one of the important driving factors of the company's product innovation. In 2002, the company launched the second generation of tuna edible blending oil, proposed a new concept of dietary fatty acid balance, and continued to advocate the concept of healthy consumption of edible oil. In terms of special oils, according to the differences of users' use, requirements, transportation conditions and environmental factors, we have developed three varieties and hundreds of specifications of products, such as special shortening for frying, special oil for palm tree quick frozen food, special oil for biscuit sandwich, oil for bakery and sugar fruit, special oil for chocolate, etc. In terms of catering oil, for hotels, restaurants and large and medium-sized hotels, we have developed catering oil of different capacities and grades, such as Jinlongyu, Haihuang, Citigroup, Yuanbao, Liyu 8L, 16L and 22L, to meet the different needs of various users. In the aspect of pharmaceutical auxiliary oil, it has the registration approval documents of pharmaceutical auxiliary soybean oil and refined corn oil, and produces "Jinli" brand pharmaceutical auxiliary soybean oil and refined corn oil with three packaging specifications of 20kg, 25kg and 50L.

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本页详细列出关于花旗的品牌信息,含品牌所属公司介绍,花旗所处行业的品牌地位及优势。
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