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英文翻译：National live broadcast is a comprehensive live broadcast platform covering games, entertainment, outdoor and other fields. Since the platform was launched at the end of 2015, it has continuously expanded its field, from the live broadcast of various popular games to the live broadcast of National Star show, E-sports events, star interviews, outdoor live broadcast and other diversified live content, gathering a large number of heavyweight anchors in a short time. In September 2016, after completing the ecological upgrading of platform + content + anchor + team, the national live broadcast won round a financing. Then, with the brand positioning of "being a live broadcast that young people love to watch", the national live broadcast upgraded its brand image from various dimensions such as the professionalization of the anchor, the enrichment of content, and the commercialization of the platform, and launched the version of app3.0 in January 2017, becoming a live broadcast platform that completed the integration of horizontal and vertical screen ecology earlier in the industry. The anchor can choose the "horizontal and vertical screen" live mode at will through the national live app, which is full Full game, show and other different live content as well as the viewing experience of different audience groups. In 2017, the national live broadcast will also carry out strategic upgrading from multiple dimensions such as content plate layout, revenue, ecological model, etc. In terms of platform layout, the national live broadcast started from the game live broadcast, and the game and non game live broadcast developed together. After more than one year's development, the platform live broadcast content developed categories other than the game: show, outdoor and other mature content, and continued to increase the layout in the fields of quadratic, automobile, pan entertainment and positive energy. With the gradual maturity of the live broadcast industry, users' professional demand for platform content continues to increase. In addition to the UGC content output by the anchor, the national live broadcast also continues to expand the creation of PGC content, and deepen the cultivation of fine content, such as "the king of the stomach of the whole people", "the dying live broadcast room", "the whole people's big picture", "good Chinese", "50 has arrived", "the super management of the whole people's live broadcast" and so on The amount of live PGC content will be broadcast online in 2017, to build the platform's own strong IP live content, realize the platform's fans precipitation, and increase fans' stickiness to the platform. In addition, the national live broadcast also continues to cultivate positive energy live content, combining with the anchor, live content, bullet atmosphere, etc. to create a good platform tone of positive energy, through the anchor and content to generate a positive call for platform fans, create a positive energy live layout, let more people realize themselves in the national direct broadcast, and straighten out the "Prejudice" of all walks of life for live broadcast. In the mode, the whole people's live broadcast creates the live broadcast ecological industry chain and improves resource integration. In May 2016, the national live broadcast cooperated with qunar, Disney, Maya water park, etc. to create a live broadcast + marketing mode, providing one-stop services from fan effect, tourism strategy to e-commerce sales. In addition to the live viewing experience, the live page also embeds the ticket purchase function. When users watch the live broadcast, they can use the bull coin of the national live broadcast to directly purchase tickets, break through the "live +" mode barrier, realize the diversified existence mode among the platform, anchor, partner and audience in the live + ecology, and successfully cross the pure "media" attribute of the live broadcast platform. In addition, the national live broadcast also created a multi field cooperation mode of "live +" ecology, including live + technology, live + e-commerce, live + fast consumer, live + star brand, live + movie, live + game, etc., which has close cooperation with millet, Budweiser, nutrition express, Marbury brand shoes, etc.

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