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漫丹（中国）化妆品销售有限公司，GATSBY杰士派，始于1978年日本，知名男士护发化妆品牌，其生产发油、生发水等头发造型产品起家，现为专注于美发、护肤用品的国际型企业

1978年诞生于日本的男性化妆品品牌。杰士派Gatsby一直坚持“永远符合时尚潮流的男性造型化妆品”的理念。希望能够满足男性的各项时尚需求，不断地研发推出新商品。

杰士派系列产品于1978年7月正式开始销售。品牌名来源于罗伯特雷德福主演的电影《The Great Gatsby》。这个时代，年轻人流行着一种较低落的想法，对任何事物都失去热情及动力。但杰士派与时代相反，推出了14款具有男性独特气质的男士化妆品。当时主要是发油、生发水等头发造型产品。香味浓郁的古龙水也非常受人欢迎。

1980年，切合时代需求，推出杰士派男士古龙香水系列

在这个时期，相声等掀起了一股热潮。社会上也涌起了一股 浮华 热。 伴随着这样一个背景时代，1982年，告别传统的香味浓郁的古龙香水，清新淡雅香型的“杰士派古龙水”正式上市了同期，推出杰士派hair blow 。由于一直以来头发造型产品都是以发油为主，hair blow 的上市给大家带来新鲜感，深受当时年轻人的喜爱。
其中，“AMERICAN-AFRICAN”这两种类型产品的广告词也给人留下了深刻的印象。

1985年作为市场的先驱，推出杰士派定型摩丝

1985年是一个值得我们记忆的“新人类”诞生的年代。杰士派作为业界的先驱，推出“泡沫状整发产品”的杰士派定型摩丝。此系列产品的推出，彻底改变了男士使用化妆品的习惯，并倡导了头发定型新理念。

之后，杰士派又不断推出了男士专用洁面系列、面膜、粉底、沐浴露等一系列产品。 并且进一步扩大了男士化妆品领域。

1988杰士派系列改良，新产品及新包装面世

这是泡沫经济的年代。在这一阶段，杰士派于1988年进行了一次更新换代。 外包装变得更加时髦、有品味。

1990男士专用止汗香体喷雾及洁面湿巾上市销售

自泡沫经济破灭以后，这个时代是消费价值观变化很大的时代。由“高价等于高质”的价值观，向“品质好价格才高”转变，人们开始注意产品的真正“价值”。 杰士派也顺应这个变化，再次更新了整个品牌。同时也迎合了这时人们的普遍价值观。男士专用止汗香体喷雾的推出,再次扩大了杰士派在男性化妆品的品牌形象及影响力；在日本上市销售仅数月就取得好成绩，凭此强势迅速占领了市场。继而推出了以纸巾来洁面的“杰士派洁面湿巾”。该款产品能够轻松擦去脸部污垢，为户外的洁面需求带来很大方便，深受清洁意识强的年轻人的喜爱。

1996日本国内销售额的突破

1996年，杰士派转换为新的包装，采用了形象简洁及轻松的银色系列，即是现在杰士派定型摩丝的包装。1999年杰士派在日本国内的销售额取得突破。即使如此，杰士派并没有因此而自满，包装更新后更积极地开发了新的产品系列。

乘着这样的势头，杰士派幻彩染发霜诞生了。

2006，杰士派 随心所型

任何时代，都能理解年轻人的心理和需求。并推出符合潮流的时尚造型的休闲男性日用化妆品品牌。然而，2006年的杰士派作出了一个巨大转变，打造了一个新的形象。

英文翻译：Mantan (China) Cosmetics Sales Co., Ltd., Gatsby Jasper, started in Japan in 1978. It is a well-known brand for men's hair care and make-up. It started to produce hair styling products such as hair oil and hair tonic. Now it is an international enterprise focusing on hair care and skin care products, which was born in Japan in 1978. Jasper Gatsby has always adhered to the concept of "men's cosmetics always in line with fashion trends". I hope to meet men's various fashion needs and constantly develop and launch new products. Jesper series products officially began to be sold in July 1978. The brand name comes from Robert Redford's film the Great Gatsby. In this era, young people are popular with a relatively low idea, losing enthusiasm and motivation for everything. But Jasper, in contrast to the times, launched 14 men's cosmetics with unique masculine temperament. At that time, it was mainly hair styling products such as hair oil and hair toning water. The fragrant Cologne is also very popular. In 1980, in line with the needs of the times, the GATSBY men's cologne series was launched. There is also a wave of flashiness in the society. With such a background, in 1982, the traditional GATSBY Cologne, which is rich in fragrance and fragrance, was officially released in the same period, and GATSBY hairblow was launched. Since hair styling products have always been mainly hair oil, the listing of hairblow brought us a fresh feeling, which was loved by young people at that time. Among them, the advertising words of "americana-african" are also impressive. In 1985, as the pioneer of the market, we launched the Jasper shaped mousse. 1985 is a time when the "new human" was born which is worth remembering. GATSBY, as the pioneer of the industry, launched GATSBY foam Mousse with "foam shaped whole product". The launch of this series of products has completely changed men's habit of using cosmetics and advocated a new concept of hair styling. Since then, GATSBY has launched a series of products such as men's cleansing facial mask, facial mask, foundation, shower gel and so on. And further expand the field of men's cosmetics. 1988 GATSBY series improvement, new products and new packaging came out, this is the age of bubble economy. At this stage, the Jesuit school carried out an update in 1988. The outer packaging becomes more fashionable and tasteful. 1990 men's special antiperspirant Scent Spray and cleansing wipes are on sale since the bubble economy burst. This era is a time of great changes in consumption values. From the value of "high price equals high quality" to the value of "good quality and high price", people begin to pay attention to the real "value" of products. Jasper also adapted to this change and renewed the whole brand again. At the same time, it also caters to the general values of people at that time. The introduction of men's special antiperspirant body spray has again expanded the brand image and influence of GATSBY in men's cosmetics. It has been selling well in Japan for only a few months. Then launched a paper towels to clean the face of the "Jasper cleaning wipes.". This product can easily wipe off the dirt on the face, which brings great convenience for outdoor cleaning needs, and is loved by young people with strong cleaning awareness. In 1996, the domestic sales of Japan broke through. In 1996, Jasper changed into a new packaging, adopting a simple and easy silver series, which is now the packaging of Jasper styling mousse. In 1999, Jasper made a breakthrough in domestic sales in Japan. Even so, Jasper is not complacent about this, and has been more active in developing new product lines after the packaging update. With this momentum, Jasper magic color hair cream was born. In 2006, the Jesuit school could understand young people's psychology and needs in any era. And launched in line with the trend of fashion modeling leisure men's daily cosmetics brand. However, in 2006, the Jesuits made a great change and created a new image.

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