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Fekkai一个源自于欧美，以都市女性为主要消费群，她们注重个人形象、追求时尚流行、热衷于生活与社交。为了更好的服务于客户，Fekkai聘请意大利设计师为品牌进行产品开发，简约的设计风格，细微之处的别具匠心，加之幼稚的材质的运用，把女性自信、时尚、柔情的气质完美地融合到Fekkai的每件产品之中，优雅而自然。展示了现代都市女性“内敛而时尚，自信而不张扬”的个性。随着Fekkai登陆中国大陆，她浪漫的时尚风格、流线型的产品设计，受到了中国时尚女性的喜爱与追捧。凝聚了自信、时尚的Fekkai品牌内涵将经久流传。

品牌文化理念

Fekkai品牌系列所代表的美容易被中国女性所接受，在这缤纷的年代形成一股时尚牵引力，也向尊贵的客人传达着时尚和潮流。流行与个性，色彩与质感，时尚但不失亲和力，活泼却有足够的内涵。

品牌消费人群定位  

Fekkai品牌于2011年进入中国大陆，她以时尚艺术元素，个性化设计，专为喜爱表现自我的都市女性打造时尚品牌。

产品定位：时尚、休闲、舒适

她们所追求的，更多的是一种生活气质，她们总会通过这得体的方式展现，时尚的鞋子是她们内涵的精髓，让她们的气质心然散发，有气质的女性，总是懂得何时尽宽人生的绚丽，懂得何时沉淀心情，更笃信生活的真正价值在于品赏，这是一种他人无法比拟的先行风范，是在高品质的生活中沉淀的一种由内而外气质。

英文翻译：Fekkai, originated from Europe and the United States, takes urban women as the main consumer group. They pay attention to their personal image, pursue fashion, and are keen on life and social life. In order to better serve customers, Fekkai hired Italian designers to develop products for its brand. With simple design style, unique subtleties, and naive material application, it perfectly integrates women's confidence, fashion and tenderness into every product of Fekkai, elegant and natural. It shows the modern urban women's personality of "introverted and fashionable, confident but not publicized". With the landing of Fekkai in mainland China, her romantic fashion style and streamlined product design have been loved and sought after by Chinese fashion women. The brand connotation of Fekkai, which condenses self-confidence and fashion, will last for a long time. The beauty represented by the brand culture concept Fekkai brand series is easy to be accepted by Chinese women, forming a fashion traction force in this colorful era, and conveying fashion and trend to distinguished guests. Fashion and personality, color and texture, fashion but not lose affinity, lively but have enough connotation. Brand consumer positioning: Fekkai brand entered the mainland of China in 2011. With fashion art elements and personalized design, she is dedicated to creating fashion brands for urban women who love to express themselves. Product positioning: fashion, leisure and comfort are more of a kind of life temperament that they pursue. They will always show it in a proper way. Fashionable shoes are the essence of their connotation. They will let their temperament spread out naturally. Women with temperament will always know when to make their life as colorful as possible, when to precipitate their mood, and more firmly believe that the real value of life is appreciation, It's a pioneering style that no one else can match. It's an inner and outer temperament that precipitates in a high-quality life.

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