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浙江新蓝网络传媒有限公司，中国蓝TV，浙江广播电视集团旗下新媒体机构，集纳国内外相关优质内容，打造以综艺为主体的视频特色网站

中国蓝TV，由浙江新蓝网络传媒有限公司负责具体运营。于2015年7月正式上线，整合浙江卫视及浙江广播电视集团各频道资源，打造以综艺为主体的视频特色网站。

拥有集团全部自制内容、资源中心存储自有版权内容的新媒体版权，集团各内容生产单位与社会公司合作节目的网络同步播映权；以购买、置换等多种途径，集纳国内外相关优质内容；通过综艺、电影、电视剧、动漫等目录版块，构建海量视频播放平台，通过PC网页版、移动客户端等多个平台为用户提供正版、高质量的视频服务。把握“制播分离”趋势，主动介入综艺节目创意、研发、生产，面向国内外广播电视、影视制作、文化生产等机构，广泛吸引社会力量参与综艺制作。引进综艺模式，搭建集综艺模式创意、孵化、推广、输出为一体的网上平台。以模式合作优先换取网络版权，拓展开发相关产业链。

坚持开放融合，加速推进项目制、产品化的社会合作，逐步探索以资本为纽带的网站运营合作，不断向各种平台、应用、终端渗透。延伸拓展网游、电商、支付等领域，探索新媒体产业化运营，加快形成产业发展助推内容传播的良好局面。

公司成立于2009年10月，系浙江广播电视集团大力发展网络视频业务的新媒体机构，是集团旗下全资子公司。公司具体运营包括中国蓝TV、新蓝网、中国蓝新闻客户端、喜欢听、中国蓝娱乐客户端在内的多终端视频业务。

英文翻译：Zhejiang Xinlan network media Co., Ltd., China blue TV, a new media organization under Zhejiang Radio and television group, integrates relevant high-quality content at home and abroad, creates a video featured website with variety show as the main body, China blue TV. Zhejiang Xinlan network media Co., Ltd. is responsible for the specific operation. It was officially launched in July 2015, integrating the channel resources of Zhejiang satellite TV and Zhejiang Radio and television group, and creating a video featured website with variety as the main body. It owns all the self-made content of the group, the new media copyright in which the resource center stores its own copyright content, and the network synchronous broadcasting right of the cooperative programs of the group's content production units and social companies; it collects relevant high-quality content at home and abroad through various ways such as purchase and replacement; it builds a massive video broadcasting platform through variety show, film, TV series, animation and other directory blocks, and through PC network Page version, mobile client and other platforms provide users with authentic, high-quality video services. Grasp the trend of "separation of production and broadcasting", take the initiative to participate in the creative, R & D and production of variety programs, face domestic and foreign radio and television, film and television production, cultural production and other institutions, and widely attract social forces to participate in variety production. Introduce variety mode, build an online platform integrating variety mode creativity, incubation, promotion and output. We will give priority to mode cooperation in exchange for network copyright and expand the development of relevant industrial chains. Adhere to open integration, accelerate the social cooperation of project system and productization, gradually explore the website operation cooperation with capital as the link, and constantly penetrate into various platforms, applications and terminals. Extend and expand online games, e-commerce, payment and other fields, explore new media industrial operation, and accelerate the formation of a good situation of industrial development to boost content communication. Founded in October 2009, the company is a new media organization of Zhejiang Radio and television group to vigorously develop network video business and a wholly-owned subsidiary of the group. The company operates multi terminal video services including China blue TV, new blue net, China blue news client, like listening and China blue entertainment client.

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